Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
Strong Brand = Cost Savings
Here is a blog post I wrote for the CraveBusiness site that talks about brand strategy and why a good one can save you lots of heartache – and money. It also promotes my upcoming workshop with Whitney Keyes, Branding Strategies to Boost Your Business – on Feb 11 from 6-9 pm in Seattle’s Fremont…
-
Boring is Free. Brilliance Costs Money.
Excellent blog post from marketing guru Seth Godin on being boring. I can’t tell you how many CEO’s do not understand that they are not getting press coverage, not getting response to marketing programs, not generating buzz because they DO NOT HAVE A GOOD STORY TO TELL. Announcing your latest product release or a new…
-
Get Your Brand Strategy On
As I always preach, brand is not just your logo. It is the core of your business and all decisions – marketing and otherwise – stem from it. A strong brand strategy is the key to making all those other business decisions – and for ensuring you don’t waste time and money on useless marketing,…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.