Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Where’s Your Map?
When it comes right down to it, we are in business to make money. But unless you know the true essence, the core of what your business is all about, you will be commoditized to the lowest price or the easiest solution. And in a market where many new businesses fail, that is a death…
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Super Bowl Hard Sell
Steelers or Cardinals? I actually don’t care about either team, so I’m just not sure. But the Super Bowl will be good as always for one thing: the ads. But according to today’s WSJ, Super Bowl ads are ditching kitchy for hard-sell, immediate action. In a sign of the times, many of the Super Bowl…
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When Clients Go Bad
Takea look at this amusing (yet eerily accurate) video on what happens when clients try to get their marketing to do TOO much at one time. Having worked at an agency, I can totally relate to this with real-world examples. But also having worked on the client side, I can understand the pressure faced by…
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