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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Sports Marketing Outrage: Let’s Get a Grip
All this hullabaloo about U.S. bailout recipients continuing to honor their sports marketing sponsorship contracts, got me thinking about the common misperception of marketing in our world. Albeit a pretty balanced post about the issue here at Huffington Post, I can’t help but add to the discussion. People are steamed because of lavish parties, perks…
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Online Ad Effectiveness – Discuss
Seems WPP and Google are teaming up to finally research in-depth how effective online ads are. More specifically, “how online media influences consumer behaviour, attitudes and decision making.” They will be looking at both buying actions as well as psychological impact of all different types of online ads. Some heavy hitters are involved here, including…
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Getting Back to Your Roots
Eddie Bauer is getting back to its roots – essentially the initial brand strategy. They are a great example of what happens when you expand and do not stick with your core reason for being. Not that expansion is bad – you just need to ensure it remains consistent with your brand. According to the…
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