What Is Your Signature Brand Touch?

11.25.15 Signature-Brand-Touch-BlogYou’ve heard me preach ad nauseum that your brand strategy informs everything your business does, inside and out. Even when it comes to how you thank your clients, customers or partners. You can refresh yourself on some good reasons to thank your tribe­–and a few insanely clever ways to do it.

It’s important to remember that any “thank you”–from clever emails to thoughtful handwritten notes–says something about you and your brand. It’s yet another touch point to reinforce your brand message and vibe.

Once you determine your brand strategy, you can easily brainstorm brilliant ideas for a “signature touch” you can use as a unique thank you gift. If your brand is playful and whimsical, maybe you can send customers a mini-Slinky, a retro candy box, or for the truly quirky, a Japanese candy box! My friend, publicity expert, Melissa Cassera uses decadent language about salted, gooey caramels and other guilty pleasures, so it was no surprise when a thank you gift of caramel marshmallows arrived on my doorstep. It was just so her. And that made it special.

A creative brand signature touch can generate buzz and leave an unforgettable impression. (TWEET THIS!)

It can light up your packaging, email signoff, or perhaps your event outfits (maybe you are the “purple suit lady?”). There is a wonderful case study in my book Branding Basics about a Los Angeles psychotherapist who stands out in a very crowded profession because she uses lemon imagery in everything from her business name (Lemon-Aid Counseling) to her website to her office décor to even lemon-shaped notepads for her clients. She is now known for this.

Whatever you choose, just make sure it’s consistent with your brand and doesn’t confuse your audience! If my savvy, conservative and super-smart financial planner sent me that Japanese candy box, I’d be like, “What the….?!”

Early on in my business, I started sending Chukar Cherry gift boxes to clients and partners as a way to show my gratitude. Irresistible chocolate covered cherries, delivered in a bold, neat red box­–and from a Seattle company, where my business started? What could be more Red Slice?! Fresh. Delicious. Fun. BOOM. In addition, “giving back” is an important Red Slice brand value, so every year, my clients get to choose a charity and I donate on their behalf as a holiday gift.

Do you have a signature touch? Oooohh….please share it in the Comments below!

Image Credit: Jim Hammer via Flickr

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