Today, I’ve got a special treat for you.
As I always say, getting an expert to give an unvarnished, unbiased view of your brand is always a good thing. You might know in your own pretty little head what you intend to communicate but you may be too close to your business to see that something’s getting lost in translation.
Well, today, I’m drinking my own Kool-Aid. Seth Leonard, web guru extraordinaire, and I recorded this lovely video for your benefit. In it, he audits my own Red Slice website to see what works and what doesn’t and offers you valuable tips you can apply to your own online efforts.
Highlights include:
- Where to place a newsletter sign up option for maximum response
- Why every single page needs a call to action or goal for the viewer
- When to use “we” vs. “me” language (listen up, Solopreneurs)
- What you don’t know about the order of your navigation bar options that could be impacting your click through rates
And other goodies that are easy to do and can help better engage your audience. So take a peek at this killer video. And PS, I have not made these changes yet so you can see what he’s talking about, but plan to very soon.
