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Cori Lovejoy: A Trans Woman’s Journey Transforming Self and Organizational Culture

What is it like to go through life as a man, build a successful career, get married and have kids –  and then come out as a woman in your late 40’s? What is it like to experience life from a different gender vantage point? How is your culture creating an environment where diverse people of all backgrounds, such as trans individuals, can do their best work?

These are the questions we tackle today with my guest, culture and leadership consultant Cori Lovejoy. In October of 2020, Cori came out as a transgender woman and took a sabbatical to focus on her transition. Now, she is dedicating the next phase of her work to helping leaders create organizational cultures that are inclusive, diverse, equitable, welcoming, and ultimately more compassionate. She is motivated by a deep conviction that workplace cultures can contribute to employee well-being while achieving maximum organizational effectiveness and impact.

Today Cori shares her personal journey to coming out as trans, how it has impacted her life, and what she learned about white male privilege and how differently men and women are treated. We also share the important work your leaders and organization can do to create a more inclusive culture where smart, talented people in underrepresented groups can contribute fully to your success.

Take a listen but first a trigger warning: We discuss the topics of suicide, addiction, and eating disorders in this episode. If you’re facing mental health issues or thoughts of suicide, please dial 988 in the US or reach out for mental health services in your country.  Please take care of yourself.

To access this episode transcript, please scroll down below.

 Key Takeaways:

  • Everybody has their own story, their own journey, and their own challenges. It is not for us to judge what others are going through, regardless of their stage of life.
  • The way men and women are perceived in society is different. With the same behavior, men are perceived as assertive, women are perceived as aggressive. In most cases, this is unconscious bias, but it is happening every day.
  • Respect is the key. Use people’s correct pronouns, affirm their gender identity, and trust that they know who they are.
  • Learning to love yourself unconditionally, whether trans or cis, is a common human experience.

“Proximity, perspective taking, and personal work will unearth these biases, and make the unconscious biases conscious. And that takes a lot of introspection and personal work.”

—  Cori Lovejoy

About Cori Lovejoy , Culture and Leadership Consultant

In October of 2020, Cori came out as a transgender woman and took a sabbatical to focus on her transition. Now, she is dedicating the next phase of her work to helping leaders create organizational cultures that are inclusive, diverse, equitable, welcoming, and ultimately more compassionate. She is motivated by a deep conviction that workplace cultures can contribute to employee well-being while achieving maximum organizational effectiveness and impact.

As Director of Compassion for Brighton Jones, a wealth management company based in the Pacific Northwest of the US, Cori designed and led the company’s Mindfulness-based Emotional and Social Intelligence (MESI) program, established to support employees in becoming more compassionate through training in mindfulness, self-awareness, empathy, and compassion. Cori also led MESI workshops for other companies, local non-profits, as well as Brighton Jones clients. In addition, she co-founded and organized the Compassionate Leadership Summit, an annual conference centered on compassion and mindfulness that grew to over 500 participants and 50 presenters in less than two years, and she taught a course in Compassionate Leadership at Washington State University as a Teaching Associate Professor.

Before joining Brighton Jones in 2015, Cori spent over 15 years in various leadership roles within the wealth management industry and then several years as an independent leadership coach and organizational development consultant. She holds an MBA in wealth management and an MA in organizational leadership.

Connect with Cori Lovejoy:

LinkedIn: https://www.linkedin.com/in/corilovejoy

Facebook: https://www.facebook.com/cory.custer.75

Instagram: https://www.instagram.com/cori.lovejoy/

Resources Mentioned:

The Empathy Edge podcast, Cori’s past interview (as Cory Custer) How a Compassionate Culture Leads to Success

Paula Stone Williams, TEDx talk: I’ve Lived as a Man and Woman. Here’s What I’ve Learned

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

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Get the podcast and book: TheEmpathyEdge.com

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FULL TRANSCRIPT BELOW:

What is it like to go through life as a man, build a successful career, get married and have kids and then come out as a woman in your late 40s? What is it like to experience life from different gender vantage points? How is your organizational culture, creating an environment where diverse people of all backgrounds such as trans individuals can do their best work? These are the questions we tackle today with my guest culture and leadership consultant Cori Lovejoy. Cori first joined us back in episode eight of the podcast nearly two years ago, when she was the director of compassionate Brighton Jones, a Seattle based wealth management company, and I featured the company and quarry in the book. Back then she went by Cory Custer, and presented as male. As director of compassion. She designed and led the company’s Mindfulness Based emotional and social intelligence or messy program, established to support employees and becoming more compassionate through training and mindfulness, self-awareness, empathy and compassion. Cori also led messy workshops for other companies, local nonprofits as well as clients. In addition, she co-founded and organized the Compassionate Leadership Summit, an annual conference centered on compassion and mindfulness that grew to over 500 participants and 50 presenters in less than two years. And she taught a course in Compassionate Leadership at Washington State University as a teaching associate professor in October of 2020. Cori came out as a transgender woman, and took a sabbatical to focus on her transition. Now she’s dedicating the next phase of her work to helping leaders create organizational cultures that are inclusive, diverse, equitable, welcoming and ultimately more compassionate. She’s motivated by a deep conviction that workplace cultures can contribute to employee well-being while achieving maximum organizational effectiveness and impact. Today, Cori shares her personal journey to coming out as trans, how it has impacted her life, and what she learned about white male privilege and how differently men and women are treated. We also share the important work your leaders and organization can do to create a more inclusive culture, where smart, talented people and underrepresented groups can contribute fully to your success. Take a listen. But first, a trigger warning. We discuss the topics of suicide, addiction and eating disorders in this episode. If you’re facing mental health issues or thoughts of suicide, please dial 988 in the US or reach out for mental health services in your own country. Please take care of yourself. Enjoy.  

Maria Ross  03:17

Welcome Cori Lovejoy to the empathy edge again, to the show you were one of my first guests. But you joined me as Cory Custer, Director of compassion at Brighton Jones. And now you are here as Cori Lovejoy a very different place in your life. Welcome to the show.

 Cori Lovejoy  04:26

Well, thank you so much. It’s It’s really exciting to be back. For me, it’s exciting. It’s a little bit nerve wracking, frankly, because I haven’t been really out in a in a professional context, very much. So, this all feels new in a way. And but it’s I love being on on this review. So, thank you for the invitation to come back.

Maria Ross  05:12

Well, and I know you and I could probably talk for hours about empathy and emotional intelligence, especially with your work around culture and creating inclusive environments. The great work you’ve done in over your career around really enabling people to be their best selves at work. And so that’s why I’m so interested in your story and your journey of your transition from being a man, you know, going through life as a man and now going through life as a woman. So, I want to just start with, when did you realize that this was who you really are, because you hear so many different stories from transgender individuals? I’m curious what your journey was like?

 Cori Lovejoy  05:52

Yeah, it’s a little bit complicated. Because in my story, is a little bit different than a lot of what I’ve understood a lot of transgender people saying. But throughout, the only thing I was conscious of through my entire life, and this goes back to. You know, my very earliest memories, is wanting to be a woman. I didn’t feel like a lot of trans women will say, I feel like I felt like a woman in a man’s body. Or they, you know, were they, they had this sort of feminine aspect to themselves. I didn’t have either of that all I had was this really strange kind of desire or attraction to the feminine and to women. And it just and for me, it, it always felt just because of the time and place, and family and my my family of origin. It just, it didn’t feel safe to ever say anything, it felt very shameful. So, I went through my life for 48 years living as a man thinking that I was a mentally ill cisgender heterosexual man, because I didn’t know I’ve never heard of anything like this where somebody who just like, wants to be a woman. I just felt like I just got dealt the wrong hand. And I really wish that had been born a woman. But that’s kind of, you know, that’s kind of all I was conscious of, until the summer of 2020. Right around the time, we probably first recorded the episode. I know, it came out in September, but but it and I talked about these other places, but I’ve been doing a lot of like deep personal work. And in the, in the span of about three weeks, it sort of dawned on me that I was a woman, I got my core. And that’s in that, that shifted everything because now I can actually really sort of sci fi in a way because when I Well, as soon as I kind of got my mind around that and just begin to accept that. That my, my past my history started to make sense. Memory started to fill in all these things that had happened suddenly made sense. It provided a context. And so, it’s like, rather than thinking I’m a mentally ill cisgender heterosexual man, I’m perfectly normal transgender woman. But that kind of awakening where I first started to accept myself as trans, to the time of coming out was was very tumultuous. It’s not like, I came out and I said, Oh, goody, I’m trans. I mean, it was very inconvenient truth. 

Maria Ross  08:42

And are married and have children,

 Cori Lovejoy  08:43

Married, children in you know, in a, in a, I didn’t I knew one other trans person. That’s it in my entire network. I knew I had my own biases about trans people. I I just felt stuck because I no longer could, there was just this huge dissonance I kind of knew what I now accepted as the truth, but also the thought of actually coming out. And living as a woman, presenting as a woman transitioning was just inconceivable to me at the time and it actually was really led to a lot of inner turmoil. And and then I got actually, frankly, really, really depressed and and we probably should put some trigger warnings on the episode but you know, got fairly suicidal at the time. And this was, you know, this was December of 2020. And so, but I finally, I had I had this kind of awakening this moment, this I call it an epiphany, or download or whatever. Then the night that I was my thinking had shifted from if I was going to kill myself to how I was going to kill my So, I had this epiphany and it said, you know, I heard it as like Cory, you’re, you’re clearly not afraid to die, which I didn’t feel afraid of. Why are you afraid to live? And that just kind of, like, busted me open. It’s like, that’s exactly what’s happening here. I’m afraid to live in my truth. And, and I’ve always kind of counted myself as sort of courageous and, and wanting to be out in the world, in my truth and, and authentically. And so, I kind of accepted the challenge, if you will, I slowly started to come out to friends to some close friends. And at that time, I didn’t say, Oh, I was a Trans. I’m a transgender woman. It was like, I didn’t know what I was. I mean, I didn’t I just I knew that something was going on. I didn’t, you know, I didn’t. I didn’t know what this was. But I started to I started to work with a therapist, and just slowly started to step into my feminine self. And it just each step of the way. It just felt, right. That’s the only way I’ve been able to describe it. People are like, how can you just, you know, what does it feel like to be out as trans or on hormones? Or I had I had bottom surgery at a vaginal plasti. Last November, like, what does it feel like in the I just can say, it feels just feels right? It feels like coming home? 

Maria Ross  11:26

I love that. Yeah. Now as you as you were going on this journey of trying to figure out what was going on? Was that was that a solitary journey? You mentioned that you reached out to some friends? Did you confide in your family at all?

 Cori Lovejoy  11:38

Yeah, I did. I did. It wasn’t a solitary journey, I have a very remarkable and amazing friend group, very supportive. And that was that was actually turned out to be life saving. But yeah, just started to come out to them kind of individually. And in that process, that in having those conversations and coming out, it helped me kind of like reach reached this conclusion of kind of what I was. And I did come out to my family, and at least my immediate family, my, my wife and my two children. And but you have to understand Maria at this time, it’s like it was it was really tumultuous on top of like, mental health issues, you know, depression, which I’ve always kind of struggled with, I’m dealing with this, you know, had professional challenges. And, and, and to bring this out in at the time just really created a lot of turmoil in in my family. And in my life. It was it was really, really messy. I don’t think that I I managed the transition very elegantly. Is much I would do now in hindsight differently. Knowing, you know, hindsight.

Maria Ross  13:05

Hindsight, is 2020 2020. 

 Cori Lovejoy  13:07

So, but but it is what it is, and and I, you know, I damaged a lot of relationships and friendships along the way, but but also at the same time, I felt a lot of support and love from some key individuals, including my wife and children.

Maria Ross  13:24

Right, which you are all still very close. Yes, yes. So much. So absolutely. Wow. Well, I can you know, again, I can only imagine how hard that is. And I think we don’t appreciate enough, the period before someone, not even the period before someone decides to come out. But the period when they’re trying to determine who they are. I think we have this image in our mind that people know who they are before they come out and they’re just hiding it. And we don’t really understand the journey that that you go through. Like you said, where you were just trying to figure out what is this? Am I mentally ill? Why doesn’t this feel right? Like there was a whole there was a whole pre almost coming out to yourself process. It sounds like.

 Cori Lovejoy  14:11

Yeah, I mean, I would say that’s exactly what it is, is coming out to was coming out to myself. And yeah, it’s really hard to sort of separate that kind of process with you know, I think being being trans and then growing up, sort of closeted and not being able to talk about this, it. It also creates a lot of other kind of psychological problems. So it’s I think it’s, I mean, I want to try to just speak from my own experience as much as I can because every trans person every every story is different, right? I don’t I don’t want to give any illusion or pretense that I’m speaking for all trans people.

Maria Ross  15:01

No, everybody’s story is so personal. And you even said to me before we started recording, you know, you identify as trans, but you also identify as queer and you identify as lesbian. And there’s lots of different permutations of how, you know, there’s not just one identity of transgender.

 Cori Lovejoy  15:19

Yeah, yeah. I do think, though, that it is not uncommon, you know, that being said, I don’t think it’s uncommon for there to be other underlying or coincident mental health issues that right occur with this, I mean, gender dysphoria, I don’t you know, it, at least for me, wasn’t just, it wasn’t just gender dysphoria. There’s, you know, there’s body dysmorphia, you know, it’s like I had I had this, you know, kind of, you know, eating disorders and sort of like, lots of lots of different things that just kind of came along with it two, that I needed to sort out that were also, you know, not necessarily directly related being trans but definitely related.

Maria Ross  16:07

Right? Well, I mean, I would imagine that, when you’re trying to figure out, what does it feel right, you’re turning to all these different things, is it? Is it my body? Is it my mental health? It’s, you know, when you’re trying to figure out what’s misaligned for you, it leads you it sounds like it leads you in all these different directions. How does it? How does it feel, now that you have made this transition? When you hear about the laws being passed in other states, obviously, that must worry you about the mental health of young people, but also of adults, too, who have taken a long time to come to this journey? 

 Cori Lovejoy  16:48

Yeah, yeah. It was, it’s actually very upsetting to me. I feel, I mean, I had so many, I’ve had so much privilege and coming out, I had amazing friends, I had a supportive family, I had the financial resources, I had this life living as a man that shaped me and gave me I think, some con, you know, there’s a certain amount of confidence I had I, I felt like I was, you know, successful professionally. So, I had a lot going for me, and I feel like I barely made it. And then I start to think about, you know, younger kids or people without those resources, financial, in places, you know, and this was in Seattle, where I came out to, so I felt relatively safe. And I just think about if any of those variables weren’t there, what I’ve made it I think about the kids and it’s, it’s it’s, it’s life and death. I mean, it’s, it’s it is life and death. For trans people. There’s some really interesting statistics about suicide rates and attempted suicide rates among trans people, and particularly trans youth. And they’re extraordinarily high. For ordinarily high. And and it’s, it’s just so sad to me, and it just, it makes me angry. And I think so much of it is just I’ll say ignorance. Yeah,

Maria Ross  18:25

It is ignorance. And that’s, you know, this is part of my mission with this show is to open people’s apertures of who they come in proximity to. And that’s why I’m so grateful that you’re here. Because if you are a person who has never known someone who’s transgender, or you just don’t understand, which is okay not to understand, but you have to seek understanding, and to seek understanding, you have to open a dialogue with people. And so that’s why again, I’m so grateful that you’re here. Just sharing your personal journey. I wanted to ask, you know, it’s so interesting years ago, I caught a TED talk online by a woman named Paula Stone Williams and the talk was called, I’ve lived as a man and a woman. Here’s what I learned. And it was a transgender woman who had transitioned very similar to after a very successful corporate career. And I think in her case, she’d even been CEO of a, I think, kind of a Christian angled organization, a larger organization. And her talk was so enlightening, and so she was funny, but she was truthful. And the biggest thing I took away from the talk was just the eye-opening experience that she had had of living as a man for so long and reaping the success living as a white privileged man for so long. And now being a woman and what she noticed about how she was treated differently, and not just for being transgender, but for people who just believed she had, you know, she was had always identified as a woman. Can you tell us a little bit about what you’ve noticed in terms of the treatment you get or the experience you have going through the world? As a man? And now as a woman? What have you learned about that?

 Cori Lovejoy  20:19

Yeah, I want to, I want to answer that. But I also just want to kind of put a exclamation point behind what you said about proximity. And that’s I’ve made a commitment to, to speak as much as I can and, and be out in and open and transparent about my experiences, because I’ve found that that proximity is so important, and sharing my story, and I’m in the feedback I get is, confirms that it’s just it’s so important in building empathy, proximity, and into perspective taking. And yeah, it’s very difficult to understand is, you know, living as a man, I don’t I mean, I don’t understand it. I mean, I, it’s very difficult to explain, it’s very, very difficult to understand. And I don’t expect anyone who’s not trans to really be able to understand it, but it does go to like, you know, people being curious, genuinely curious. And then also just, like, respecting, but yeah, some of the, like, interesting things, I guess, the first time that I really felt a loss of privilege was the the very first time I, I went out of my house, presenting as a woman dressed as a woman. And I remember closing the front door, locking it and walking out and then being scared. And I’m like, wow, this for the first time in my life, I am out. And I actually am scared. I mean, violence against trans people, trans women, particularly and trans women of color, it’s a real thing. And it just was, it was a very visceral thing to like, suddenly realize that I can’t take my physical safety for granted anymore. And now I have to pay attention. You know, I started carrying pepper spray. I, you know, I was careful about where I went and how I went and how I looked and how I presented myself. It was, it happened in the matter of like, a very short amount of time. So that contrast was was really, really stark. For me. And then I also remember the first time I got mansplain to I didn’t know what was happening. Yeah. And can you tell us about it? Yeah, it was a perfect, it was in a professional context. It was actually a nurse, a male nurse. And I swear, I’m like, this person, it just felt weird the way the person was talking to me, kind of slow and like really go into like, a lot of depth to explain, like basic concepts and things like that. Like, is this just the way this person is? And then it dawned on me now I’m getting mansplain to. And I’m not the least intelligent person around I don’t think and so it was just, it was so bizarre to me, because I felt that I felt helpless, like it was happening. Yeah, but I also didn’t feel like I could say anything about it. I don’t know how I would like, address that I still don’t know how to address that to, to this day. And it’s occurred, it keeps occurring to me. In a in a professional context, after I came out, I moved to Salt Lake City and kind of as a man, just to kind of keep myself busy. And in the flow of things. I took a job at Nordstrom, in the fragrance and beauty department, which for me was just like a fun and interesting way to be out as trans and get up the, what I call the girl school learning curve really quickly. But in that context, I had a I had a manager who called me aggressive and I had a manager call me combative. And I really, I really, really reflected upon that. And I can’t say for certain but I’m I’m nearly 100% certain that I was showing up exactly the way I showed up in a professional context. Yeah, the way you’ve always man. Yeah. And, and, you know, you know, as a man, you’re assertive, as a woman you’re aggressive.  You know? And, you know, someone once told me, you know, what do you call a successful man? Successful? What do you call a successful woman? A bitch, right that. That’s really real. It’s really real. Yeah. And I don’t think it happens consciously in most cases, right? It’s unconscious bias. But it’s, it’s very hard to pinpoint. I was telling a friend as yesterday, it’s like, you know, I can share some of these anecdotes, but when it’s happening, or it’s you can’t always point to a specific phrase or specific behavior. It’s, it’s more of a felt sense of, of how you’re being treated. And yeah, whether or not there’s respect, and, and it’s very hard, isn’t it? No, it’s just thinking about this in organizational context. If you were going to, like, go to HR and say, hey, this is what’s happening, it would be very, very difficult to, like, make a case for it based. 

Maria Ross  24:47

Right?  Right, right.

 Cori Lovejoy  25:49

Specific languages. But you know, I mean, I know and having that contrast, and I just think about, I think about sis women that have just grown up in this context without knowing any different and differently. And I feel like a lot of what I do now with my girlfriends, and I just love my, we can talk about that too. But my relationship with women, and my girlfriends, it’s so remarkable. And something that I’ve really missed out that I really didn’t realize I was missing out, as a man that girlfriend relationships are remarkable. So remarkable. It’s been the that piece of coming out has been the least expected. And the most beneficial and best part about coming out. But it’s, it’s just, it’s hard to sort of explain what it’s like. And I think, again, think of sis women who, who have never really realized this, and there’s something around, like personal power, I feel like a lot of what I’m doing in my relationships with my girlfriends is like, helping them to step into their power and be more assertive. I, you know, in full disclosure, I, a year ago, I checked myself in to rehab, inpatient rehab, because my, my coming out was also coincident with, you know, these underlying mental health issues. But also, which started as very intentional self-medication. Turned into addiction. And so, by, you know, by early August last year, I was like, I can’t stop. I mean, I’m, I’m, I’m an I’m a full-on addict here, I can’t stop if I wanted to. And so, but you know, and I went into rehab, it was impatient, and I was living in the women’s area and with women and fully accepted as a woman. And I just, I, it was so interesting to me, because I would see, it was very, very strict in terms of rules. But I would see men get exceptions to the rules. And, and merely because they asked, and then I would go to the, you know, the women and you know, they’d come to me, like, oh, I can’t do that. Or women. I’m like, can you ask, can you advocate for yourself? Like, I just, I was doing a lot of coaching of these women to just really be more assertive and advocate for themselves. Something that came very, very naturally, to me as a man that is, I think, seems to be very hard for a lot of sis women. 

Maria Ross  28:20

It does. And I’d want to get back to your point about why it’s, it’s hard to put your finger on it. And that’s why, you know, and I can speak to my own experience, why it’s hard to go to HR, why it’s hard to to report somebody because it feels so squishy. It’s like you know it, but there’s no like, people don’t just come out and blatantly say I am sexually harassing you, or whatever it is, or I am mansplaining. You it’s not, it’s not that black and white. It’s really that feeling. And we were joking before we started recording that if only you know, every man could live as a woman and go to work as a woman for just a little while and come back. They would get it right it because it’s you say that and it sounds so squishy and nebulous, and but you you know it when you’re in it. And so, I really appreciate you sharing, that that’s something that you’re starting to realize too, as you as you move through life as as the woman you were meant to be. So, I would love to kind of continue that vein and talk about you know what, now that you I mean, I know you’re not still you’re still on your journey, but with your work around culture with your work around emotional intelligence with organizations, and helping them build an inclusive culture. What can colleagues do or say? What can leaders do or say, to help transgender individuals be their best selves at work and be able to, to thrive in the workplace? It is And I know there’s not like a laundry list. But if you sort of had some, some top tips for us, of what you found helpful, now that you know, you’ve been on both sides of this, like what, what are some ways that people can? If they don’t realize they’re doing something maybe stop? Or if they don’t realize they should be doing something start?

 Cori Lovejoy  30:22

Yeah, I think it starts with proximity. I think it it, it it, you know, to to be genuinely curious about and whether it’s trans or LGBTQ, LGBTQ plus, or you know, someone with a disability, any underrepresented group. I think it’s, I think it’s proximity. I think it’s genuine curiosity so that you can, as best you can take that perspective, perspective taking. So, it’s it’s proximity and perspective taking. I also think it requires a lot of personal work. We’re not always I mean, it’s unconscious bias, we’re not aware of our, our biases. I wasn’t I mean, I on Earth, my own biases about women that I had to work through on on Earth, my own biases about trans people and queer people that I, I had internalized these biases, then and I actually had, you know, and still do, and a lot of cases like have to overcome them. Myself, and I just learned this term, meta stereotype, which is, you know, not as like, we know, all know what stereotype means. But a meta stereotype is me thinking that people are thinking about me, stereotypically.

Maria Ross  31:45

Right.

 Cori Lovejoy  31:45

So, me just a mat, you know. So, it’s, it’s, it’s, it’s very interesting. But I think that, I think so I think though, you know, proximity perspective taking and then personal work will unearth these biases, and make the unconscious biases conscious. And that’s a lot of that’s a lot of work. And that takes a lot of like introspection and personal work. I think the, to me, the really interesting point, then becomes like, what do I do about it? Like, now I’m suddenly conscious of my bias? How do I break that bias? And this is where I think my work before is, is is, you know, emotional and social intelligence. And mindfulness comes in so handy, because I think that it takes practice, I think you I think, just just knowing intellectually about unconscious bias, and knowing you know, these things at a conceptual level, very, very different than actually changing your, your wiring and changing your heart. And that takes practice. And I think that’s the thing is, and there are there are known practices, many of which I’ve promoted in the past, and still practice myself to combat unconscious bias, unconscious bias actually change, change the way you think about people at a very deep level. And I think that, that I mean, to me, those are the steps. I mean, personally, I think what was really important for me is just people being curious people affirming the being affirmed as a as a woman in my identity. And that’s, it’s simple things that a lot of people might think ridiculous, but using someone’s correct pronouns, it just, it makes it, it makes such a big difference when I was, and I still am, in a lot of ways, very fragile, in terms of my identity, as a woman, so it’s very, very potent for me to be accepted as a woman to be treated as one. So, I think just it goes back to maybe just that kind of respect. 

Maria Ross  34:06

Hmm hmm. Yeah. And I think that, you know, it always goes back to that whole, like working on yourself first.  You know, we talked about that in the empathy edge is that it starts with you, practicing mindfulness, practicing presence, being able to recognize your own emotions, and your own state of mind, which is so much of the work that you did to great success with organizations of helping build that emotional intelligence muscle, so that there’s not again, there’s not just a laundry list of things you do and don’t do, but it’s when you are actually conscious. And you are present to what you are thinking and feeling. You can change your behavior. But if you’re not even conscious and present to what you’re thinking and feeling, you don’t even realize the impact that you’re having on other people. You’re very insular. And so it’s it’s such you know, it’s we we keep trying to find these ways to get around that important first step, to eliminating so many of the issues that we have in the workplace and in our world around racism, misogyny, unconscious bias, all of that. That work is so important. And then I think there’s probably also a piece, I would imagine that there’s also there also is a policy piece. So once you see things that are, we, there’s a lot of, there’s a lot of leaders that try to say it’s it’s implicit bias, because they want to have that as an excuse of like, I didn’t realize that we were treating people that way. But then there’s other times where, where I had this conversation with the previous guests where it’s like, well, you, you knew you knew you were underpaying women, you knew your culture was not inclusive for transgender individuals, like you knew. So, there are their policy or ritual or other process, decisions that can be made to create that more inclusive environment, as you said, not just for transgender individuals, but for bipoc. For women for underrepresented groups.

 Cori Lovejoy  36:13

Yeah, I think there there clearly are policies and procedures in those things. I think that I mean, to really create a culture that is welcoming, and where underrepresented people feel like they belong, because I think that sense, that’s what I think we’re aiming for. And any dei work is a sense of belonging. I think that that that is going to require leaders to actually change their mindsets, and do that personal work. And that’s, that’s the hard part. I do think it’s interesting. You know, I’ve often thought it’s interesting to to have gone through this experience with my kind of background, and training and sort of sort of, you know, having that lens on my own experience has been been really rich. Yeah, just I just occurred to me to, I want to say one thing about respect. And the, if you look at the root of the word, it means to look, again, relook. And so I just, I think, in terms of respect that way, I’m just like, look, again, look beyond. Beyond that initial reaction, I had a very good friend of mine say that, you know, it, you know, in meeting me, there was about 10, to 15 minutes of discomfort, she was very, very honest about that kind of discomfort. And then, and then it was fine. And then it was totally normal. And I’ve asked other people about that. And they’re like, yeah. First, it’s a little bit abrupt puts people on their heels to see, you know, male bodied person presenting as female. And I think that just the ability to kind of like, sit in that discomfort, remain curious. Recognize, like, what’s coming up in you, and being able to manage that, get beyond that, and get to the place of empathy and perspective taking. That’s not trivial for people. That’s a huge sort of developmental step for a lot of people. And I think that that’s, that’s the work that needs to happen is at the level of, you know, individual personal work, and then relating to people. One on one, one on one. So I liked the policy. I liked the the, you know, the procedures and the processes. That alone is not enough to really 

Maria Ross  38:38

Exactly. 

 Cori Lovejoy  38:39

I was changing leaders, yeah. 

Maria Ross  38:41

I was gonna say you can’t policy your way to an inclusive culture. But what it’s but if you’re doing those hand in hand, which you’ve done so well, in organizations that you’ve worked in, in the past, where you’ve, you’ve helped with individuals working on the inner work, and what can we do systemically? What how can we change our hiring processes? How can we create practices and rituals just like we talked about? So, it’s a it’s a both and you can’t start with sort by mandating inclusivity because it doesn’t happen. It’s an outcome of building your own emotional intelligence, your own empathy, your own understanding? And what I think is probably more important, even as a first step and tell me if you agree with this, is just that the leaders are modeling the behavior. Even if you have no policies in place, even if you have no procedures in place, even if you know, if you see leaders that are acting with empathy, including others, that and also that they are not tolerating disrespect. In the organization. They don’t let it slide. I feel like that speaks volumes to creating the inclusive culture that you want. Have them read really putting their money where their mouth is and saying this is, this is what we stand for. I am going to model this behavior. And I’m also going to call you out. If you’re not being inclusive if you’re not being respectful.

 Cori Lovejoy  40:14

Yes, I couldn’t agree more. And it kind of brings up another issue that you mentioned hiring. You mentioned creating these cultures at a systemic level. And I think there’s a, you know, these all happened to be peas, like perspective, taking personal were proximity. But there’s another key here that I think is super important, which is proactivity, which is we can’t just I don’t think that with any underrepresented group, I don’t think just we can’t, we just can’t say, Hey, we’re, you know, in even if you are genuinely inclusive, and, and you’ve changed your culture, you, you can’t just sit back and way and hope that underrepresented people find you and make their way into the organization, I mean, underrepresented groups have been in people have been disadvantaged systemically, and it takes proactivity I mean, we got to be proactive in our recruiting, you know, changing our recruiting processes, changing our mentoring processes, being proactive. And in promoting representation is really important. As you know, as a trans person, I’m looking at organizations to work for or with, and it’s like I do, I see people like me, on the board and leadership roles, you know. So, being proactive and promoting and recruiting underrepresented people is for for leaders is really changing the way they they hire and bring people on board and promote people, I think is exactly where leaders would put their money where their mouth is. In addition to, you know, calling people out and, and, and they themselves doing their, you know, being very transparent about the personal work than they need to do and are doing.

Maria Ross  42:05

Well, I’m what I love about the work that you’ve done in the past and that you’re doing for organizations today is really helping them bring that sort of training and dialogue about the inner work to the organization on a consistent basis. I’ve talked about this in a previous hot take episode of the podcast, but you can’t just have one empathy workshop or one emotional intelligence workshop for your team. And then poof, your culture is transformed. It’s got to be a consistent curriculum, a consistent message over and over again, that you are going to help your employees with that inner work. Because it ultimately benefits the organization, I think there’s so many leaders who don’t want to spend time or money on that, quote, unquote, stuff, I’m doing air quotes, people can’t see me. But it’s so important to the actual bottom-line performance of the organization. And you’ve, you know, in your work in the past, you’ve been able to prove that you’ve been able to show that once we put these things in place, we you know, retention went up, engagement went up, loyalty went up, revenue went up. And so how do you work with leaders when you’re when you’re trying to show them that, that this inner work, and creating an environment, not just saying like you go do the inner work, where the organization actually takes responsibility and accountability for helping their employees with the inner work? How do you feel about that?

 Cori Lovejoy  43:35

Yeah, it’s, it’s interesting, as you know, in is, uh, you know, when I do consulting work or work with leaders, and, you know, you get hired to, to change something in the organization, right? Magically and, and it’s a very, and, you know, it’s a very sort of a dicey conversation to have with the leader, who’s, you know, either your boss or your client to say, well, you know, like, first you got to change you. First, we got it, you know, like, that’s the, I know, it’s tempting to, you know, go out and say that, you know, we got to change this in our organization, we have these issues, and whatever in organization, it’s like, okay, we’ll get to that. But first, you got to do your work. Yeah. And, and I, you know, and I think, I think more and more leaders are getting that, and, and then when they get comfortable doing that work in their personal work in a work context, then it becomes clear how they would do that. In the organization. If they haven’t done that work themselves, then I think, you know, the thought, even the thought of doing this work at organizational level. This doesn’t doesn’t resonate with them.

Maria Ross  44:54

But you’ve seen the power of that in the work that you’ve done, where the leaders are like, I’m willing to take a look at my itself, and how that’s impacted the performance of the whole organization.

 Cori Lovejoy  45:04

Totally. Yeah, I mean, that’s the biggest, I mean, the most potent leverage point in system change is, is leadership, I think. And then if it within individual leaders, then it’s, it’s, you know, the leverage point is, is their personal work and then changing their views and their behaviors. Yeah, I will say one other thing, too, about what I like to say. And I think it’s important, because so much of what I think if people look beyond just kind of the, my story, as a trans person, there’s another underlying piece here that a lot of people can relate to, which is, I’ll just call itself love accepting yourself, learning to love yourself learning to get beyond shame, and these things. And so, I will often describe my journey as a journey of learning to love and accept myself unconditionally. And so many people can relate to that, whether their journey is, you know, whether it’s trans or sis, Jen, you know, what, like, that is, I think that’s sort of, like, the common human experience for most of us is, is, like, we’ve been told so much of our lives, that we’re not enough that something’s wrong with us that we don’t fit in, or we’ve just, you know, internalized that ourselves, and, and so much of this work for me has been learning to, to love myself and accept myself and get beyond the shame. And when I, when I talk at that level, about those types of things, I think people can really relate to me as as, as this coming out as trans as a, as learning to accept myself and learning for who I am. And not try to, yeah.

Maria Ross  46:59

And I love that, that point. Because I think if you look at the lot, a lot of the issues that leaders have, with you know, as, as my premise of my book was the root of many of the issues is the lack of empathy. And where does the lack of empathy come from, it often comes from you as a person being dissed, destabilized, where you don’t have enough self-acceptance or self-love, or self-confidence, or, or you’re not grounded enough to be able to try to see things from another person’s point of view, and not feel threatened by it. Because I feel like so much of the dysfunctional leadership out there, you know, it’s like the bullies become bullies type of thing, right? And why do bullies become bullies because they’re hurt inside. Because they’re, they’ve experienced something themselves. And so, if you’re, you know, if you’re having issues with your team, and performance and inclusivity, it’s worth it to at least entertain the idea that you’ve got to create a stronger foundation within you, because perhaps, you are being so defensive and unwilling to listen and unwilling to compromise. Because you have your your own insecurities, you have your own issues of self-acceptance, and self-love and self-worth. And it sounds very, like, whoo, whoo. And I know, there’s a lot of skeptics, you know, folding their arms right now, they’re probably not listening to this podcast. But, you know, we, I think, as we get older and more experienced in the workforce, we start to see that we start to recognize that, oh, I don’t know that that person’s a jerk. I just think that that person doesn’t really love themselves very much.

 Cori Lovejoy  48:38

I think I think, yeah, I think you’re so right. And I think you’ve just articulated that perfectly. I don’t have anything to add. I think that’s, that’s wonderful. And that’s, that’s, that’s the personal work at the most fundamental level, is learning to know yourself, who you are. authentically finding your authentic self. Becoming aware of that authentic self, accepting that authentic self. Loving that, and you know that yourself unconditionally. Yeah, you’re, you’re you’re right.

Maria Ross  49:18

Yeah. Well, Cori, this has been so wonderful to reconnect with you. And you know, having known you before and know you now, there is a glow there is an energy you spoke about the fact that, you know, people feel like you’re a people magnet now. And it’s, I really believe it’s because you have embraced your authentic self. And it’s so beautiful to see. And it’s such a great model for all of us, no matter what it is about ourselves, whether it’s, we’re trans or we have vulnerabilities we need to accept or whatever whatever it is about us that we need to accept. You’re a great model for what can happen when you finally do, and I know it wasn’t, it’s not an easy journey. But I really appreciate you sharing it with us today. And you know, bringing that perspective and enriching your work around organizational change around culture around creating inclusive cultures, makes you such a unique consultant and leader in that area. So I’m very excited to see what you do next. But we will have all the links to stay in touch with you in the show notes. But just for people on the go, where’s the best place they can connect with you? 

 Cori Lovejoy  50:30

Probably LinkedIn or Instagram. Those are the two social media platforms. 

Maria Ross  50:35

Wonderful. 

 Cori Lovejoy  50:37

But I just want to thank you, thank you so much. There were a lot of compliments back in there and I appreciate that I appreciate you and and your interest in me at a at a personal level and a professional level. And it’s just been, it’s always a pleasure to speak with you. 

Maria Ross  50:52

Oh thank you. 

 Cori Lovejoy  50:53

Today was no exception.

Maria Ross  50:54

Thank you so much Cori Lovejoy, making the world better for culturally inclusive environments. Thank you so much, and we wish you the best of luck on your journey. And thank you everyone for listening to another great episode of the empathy edge. Hope you enjoyed it. If you did, please share it with a friend or colleague. And don’t forget to rate and review we love those on your podcast player of choice. Until next time, please remember that cash flow creativity and compassion are not mutually exclusive. Take care, and be kind. 

Cash flow, creativity, and compassion are not mutually exclusive™

Mónica Guzmán: How to Have Fearlessly Curious Conversations in Divided Political Times

How often do you challenge your assumptions about others and get curious – especially about those in your workplace or your family who have different views than you, political or otherwise? In our increasingly polarized society, my guest today, Mónica Guzmán, believes that we can’t count on institutions to bridge those divides for us – we have to do it one conversation, one person, at a time.

Today, we discussed how she got involved in the work of helping people understand each other better and what role her journalism career played in that mission. We dived into how to bring emotion back into conversations rather than trying to win arguments with data, and a magic question you can ask people who disagree with you to better understand them. We talked about how to have more curious conversations and how to navigate roadblocks. Some great tips for those of you going into election season or tense family dinners over the holidays!

 To access this episode transcript, please scroll down below.

Key Takeaways:

  • You can’t have a negotiation if there is no talking. We are judging more while talking less and that only leads further to divide, and not to empathy and understanding.
  • The level we think change doesn’t matter, one-on-one conversations, is where change happens the most.
  • You often believe that the people that you love and care about who disagree with you are not the majority but an exception to the rule. However, if you talk with others who disagree with you, you will find out that they are not the exception, but the rule

“The most powerful question that actually gets great information from the other person that leads to understanding and also avoids judgment is asking people what concerns them.”

— Mónica Guzmán

“If we don’t engage across disagreement, we risk not seeing variables that are really important to other people, and make for a far more honest accounting of everything that’s at play when people make decisions.” —  Mónica Guzmán

“Curiosity is an incredible form of caring.” —  Mónica Guzmán

“Searching for truth and searching for trust, are both incredibly important. If you get to a point in the conversation where you realize you don’t have the same facts…go back to talking about what concerns people and try to have a conversation about values.” —  Mónica Guzmán

About Mónica Guzmán, Senior Fellow for Public Practice at Braver Angels

Mónica Guzmán is a bridge builder, journalist, and entrepreneur who lives for great conversations sparked by curious questions. She’s the director of digital and storytelling at Braver Angels, the nation’s largest cross-partisan grassroots organization working to depolarize America; host of live interview series at Crosscut; and cofounder of the award-winning Seattle newsletter The Evergrey. Monica’s new book, I Never Thought of It That Way: How to Have Fearlessly Curious Conversations in Dangerously Divided Times has been praised by the media, readers and influencers alike.

She was a 2019 fellow at the Henry M. Jackson Foundation, where she studied social and political division, and a 2016 fellow at the Nieman Foundation for Journalism at Harvard University, where she researched how journalists can rethink their roles to better meet the needs of a participatory public. She was named one of the 50 most influential women in Seattle, served twice as a juror for the Pulitzer Prizes, and plays a barbarian named Shadrack in her besties’ Dungeons & Dragons campaign. A Mexican immigrant, Latina, and dual US/Mexico citizen, she lives in Seattle with her husband and two kids and is the proud liberal daughter of conservative parents.

Resources  Mentioned:

The Empathy Edge: Interview with Edwin Rutsch, How Empathy Circles Can Change the World

Center for Building a Culture of Empathy

http://cultureofempathy.com

Empathy Circle Website

http://www.empathycircle.com

Check out Edwin and an Empathy Circle in action in the documentary Trumphobia: What Both Sides Fear: trumphobiamovie.com/watch

Connect with Mónica Guzmán:

Braver Angels Website: https://braverangels.org/

Monica’s Website and info about her book, I Never Thought of It That Way: How to Have Fearlessly Curious Conversations in Dangerously Divided Times: https://reclaimcuriosity.com

Website: https://moniguzman.com/

Twitter: https://twitter.com/moniguzman

LinkedIn: https://www.linkedin.com/in/moniguzman/

Facebook: https://www.facebook.com/reclaimcuriosity

Instagram: https://www.instagram.com/moniguzman/

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

Connect with Maria:

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria and her work: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: Red Slice

FULL TRANSCRIPT BELOW:

Next month, those of us in the US deal with two situations where disagreement can create Stark divisions, election day and Thanksgiving dinner. If you want some help navigating tense conversations, so you can still stay connected to those you work with, or are related to today’s episode is for you. How often do you challenge your assumptions about others and get curious, especially about those in your workplace or your family who have different views than you political or otherwise in our increasingly polarized society? My guest today, Monica Guzman believes that we can’t count on institutions to bridge those divides for us. We have to do it one conversation, one person at a time. Monica Guzman is a bridge builder, journalist and entrepreneur who lives for great conversations sparked by curious questions. She’s a senior fellow for public practice at braver angels, the nation’s largest cross partisan grassroots organization working to depolarize America. She’s hosted a live interview series at cross cut. She’s co founder of the award winning Seattle newsletter, The ever gray and Monaco’s new book. I never thought of it that way. How to have fearlessly curious conversations in dangerously divided times has been praised by the media, readers and influencers alike. A Mexican immigrant, Latina and dual US Mexico citizen Monica lives in Seattle with her husband and two kids, and is the proud liberal daughter of conservative parents. She also has some very interesting accolades and hobbies, which you can read more about in her bio in the show notes. Today, we discussed how she got involved in the work of helping people understand each other better, and what role her journalism career played in that mission. We also discuss why her book is different from many other books about navigating difficult conversations. We’ve dived into how to bring emotion back into conversations. Rather than trying to win arguments with data and a magic question you can ask people who disagree with you to better understand them. We talked about how to have more curious conversations, and how to navigate those nasty roadblocks. Some great tips for those of you going into election season, or tense family dinners over the holidays. Good luck and take a listen.  

Maria Ross  04:29

Big welcome Monica Guzman to the empathy edge podcast. I am really really excited. Well, I’m really, really excited about all my guests. But I’m very, very excited to have this conversation with you because your book, I never thought of it that way how to have fearlessly curious conversations in dangerously divided times, is one of the big reasons I even embarked on my empathy research and the work that I continue to do the speaking that I continue to do. So, welcome to the podcast.

 Monica Guzman  04:58

Thank you so much for having me. Thank you.

Maria Ross  05:00

It’s great. And we talked about I think our paths crossed in Seattle at some point between 2007 and 2012. So, I know I had heard about you and the amazing work that you’ve done. So, tell us just briefly your story, and how you got to this work about helping people embrace curious conversations with people that are different from them or have a different worldview.

 Monica Guzman  05:27

So, for me, a lot of how I got to this point, is a clarification of my own personal mission. I got into journalism right out of college thinking, oh, it’s because I love to interview people. It’s because I love to talk to people. And I’ve realized over time that what it is, is that I really, really love trying to help people understand each other. That was what drew me to journalism to begin with. And it is what then pulled me from just straight journalism to this kind of deeper, more comprehensive work of how do you help a society that feels broken in its ability to communicate, honestly, candidly, across disagreement, be able to do that.  So, that they can see the world as it is, instead of you know, what we’re doing, which is often being in our silos and having this fractured lens color, everything. So, the two main reasons that the two main threads that led me to write the book, one was my journalism, I really care about people understanding each other, so many of our deepest conflicts and impasses when we try to thrive as a society, I think, boiled down to that. But also, my personal story. So, I am a Mexican immigrant like my parents, they voted for Donald Trump, both in 2016 and 2020. I voted for Clinton, and then Biden, you can imagine the the political divide in our family and how it’s manifest. But the the, I guess, extraordinary thing, is that I’ve gotten to the place where I can say, not only that, I understand why they made a very different choice for me that I found, like, wow, like I couldn’t even imagine, but also that if I were them, I would have made the same choice.

Maria Ross  07:16

Interesting. Well, and context is everything right? And that’s really about us keeping ourselves in silos and the continued polarization is what prevents us from having the conversations to still disagree, because empathy is not about agreeing with people. But it’s about giving people space to be heard. So, at least you go, I still don’t agree with you. And I don’t agree with that method. I don’t agree with that budget proposal. I don’t agree with that strategy. I don’t agree with that political candidate. But I understand why you do. I understand your, your, your background, your context, how you’re seeing the situation. And so at least now that we might be understanding each other as humans, maybe there is a way forward together, where at least now we’re talking right, you can’t have a negotiation if there’s no talking,

 Monica Guzman  08:07

Right? Because what’s been have happening is this dynamic, where we’re judging each other more, while engaging each other less. So, play out that movie. And these these things happen, where engagement becomes more and more like unappetizing. And even you start to think it’s evil. It’s bad. If I even have this conversation, I’m, I’m compromising my own values. I’m, I’m giving up on my community, I’m condoning horrible ideas. And so, a lot of these kinds of barriers have really implanted themselves in the consciousness of some corners of our discourse. And so that’s how deeply fractured we are. I mean, it’s one thing to disagree and be like, I’m annoyed, I don’t want to talk to you right now or all of that. But to start to believe that even hearing your story is evil. When we start getting close to that, that’s a red alert. That’s a that’s a red alert, right? Like, we’re, we’re what’s going on here? How can we see each other for who we really are? And how can we get away from what I think of as the three like these three sorts of fundamental untruths where we, when we’re in the depths of a bad disagreement, we want to believe so badly, we want to believe that the other person is evil, or crazy, or stupid. And then there’s a fourth one, the fourth one is they’re wounded, they’re wounded. But all four of those are basically us saying we’re better than them. 

Maria Ross  09:37

Yeah. 

 Monica Guzman  09:38

And you approach disagreement from that place. You won’t find understanding, you won’t. So, so much of the work is sort of internal first. Empathy is easier to sort of rationally understand and to put into practice, because it has to start inside.

Maria Ross  09:53

Absolutely. And I have a bunch of questions for you. We could probably talk for two hours, but I know we don’t have that much time. I’m just going to jump to something that I struggle with, which is what what happens when the disagreement gets to a point where it’s not just that you see things differently, or you’re, you know, debating over a policy decision, but where you question if the person in front of you views humanity in a different way, which I think is a lot of the struggle with the political discourse. It’s not so much about like, I don’t like how you approach financial budgeting within the government. Fundamentally, it’s a disagreement over policies and how humans are treated. Is there space, to have those conversations and still accept someone’s worldview? If you feel that they don’t value humanity in the same way that you do? Oh, that’s fascinating.

 Monica Guzman  10:49

That’s such a great question. So it’s funny because the word humanity is it’s in my head, so clear, and yet so vague. People all mean such different things when they say humanity, but when we talk about valuing, or seeing humanity, we each have a picture of that that is uncompromising, if you don’t see humanity, if I have made the conclusion about you, based on something you’ve said, or a conversation, or something I know about you that you don’t see humanity the way I do, it becomes easy to say, something is severely wrong with you. So, so I guess that’s one thing that I would say as well, I would start getting curious about what is meant by humanity? And would that other person have the same definition. But stepping back to something maybe more practical for that moment, in a conversation? I have found that one of the most powerful questions, the most powerful questions that actually gets great information from the other person that leads to understanding and also avoids judgment, because judgment is always at the ready, right, in these sorts of moments, is asking people what concerns them. So, you find that impasse, and you start to think, Pan, they just don’t see humanity the way I do, they don’t share my values that are so obviously, like, the values we need as human beings. So, you’ll, you’ll be tempted to do a bunch of things, but what I would encourage you to do is to ask them for what concerns them. So, as we’re talking about this, I’m getting curious, what ultimately worries you about about what’s going on? What are you afraid of, if we go in this direction, or in that direction, like make an observation and ask about their concerns, you might be surprised you might get, you might get stuff you didn’t see coming. For example, if I can give a quick example. Down in Sherman County, Oregon, second smallest county, very rural, very agricultural, I led a group of mostly liberals from Seattle, who went down because we wanted to get curious about people who had made a different political choice with people who’d made a different political choice. And so, asking what concerned them, you know, as they made a choice to vote for Donald Trump, in the 2016 election, surfaced something completely surprising, which is the waters of the United States rule? Have you ever heard of that? I had worked and not know, turns out it’s federal policy, that if if misinterpreted, a very big concern from farmers was, if they the federal government might choose to decide to use this rule to claim that they can run land just as soon as some pond appears when it rains really hard. So, a lot of farmers voted for Trump, because of those kinds of economic reasons, business reasons, the Republicans understand the farm and agricultural world and everyone else is not. And I remember that a lot of liberals who had gone down we just assumed, you know, they’re, they don’t see humanity the way we do. Because if they if they saw humanity the way we do, they wouldn’t have voted for Donald Trump. But it turns out there were pieces we were missing. Hmm. And there, they had other concerns that we hadn’t, we didn’t even care about, we didn’t even know they existed.

Maria Ross  13:52

Right? 

 Monica Guzman  13:53

This is the thing, that if we don’t engage across disagreement, we risk not seeing variables that are really important to other people, and make for a far more honest accounting of everything that’s at play when people make decisions.

Maria Ross  14:09

Yeah, you know, it’s interesting. I’ve mentioned this in a previous episode that I did with Elisa camel heart page, I believe about how we bridge divides across political difference. And how you know, I have a very strong stance on common sense gun control as an example. But I actually spoke to someone close to me, who’s a police officer. And I was asking them about how they felt about concealed carry being removed or something else around being able to carry. And the viewpoint was so interesting to me. It was it was something I’d never considered, which was, he said, as a police officer, I can’t promise I’m going to get somewhere in time. And I would hate to leave somebody defenseless because I can’t get there to help in time. And so, it was just A very interesting viewpoint about the personal right and responsibility of carrying arms, I still believe and this is the thing, empathy is not about agreeing with people, I still believe in common sense gun control. But wow, that’s a completely different perspective than, you know, we just all need guns so we can kill people, right, which is no right point of the other side. And so, it was so poignant to me, because it was actually from a very heartfelt and unselfish place, that this person felt that we should have the right to carry guns and have them available. Because, man, I care about people. And I became a police officer and a first responder and what if I don’t get there in time? 

 Monica Guzman  15:40

Yeah

Maria Ross  15:41

Right? which says, pretty cool.  My spine.

 Monica Guzman  15:44

Oh, yeah. That’s a great example. But I love that. 

Maria Ross  15:47

Understanding what’s underneath things. And you can apply this to any disagreement at work with your neighbors, with your family, with your kids. But you know, it really, we really are polarized politically. So I’m so glad you’re kind of tackling this right now. You, I would like to understand with your book, which everyone needs to read, but especially, you know, with an election coming up with the Thanksgiving holidays coming up, what sets us apart from other books about bridging gaps and navigating difficult conversations, because I think luck. You know, thankfully, there’s been a lot written about that lately. But what sets your book apart, and your your thinking of it apart?

 Monica Guzman  16:26

Yeah, so a couple things coming up. Now. One is, there’s a lot of books about polarization and division that really focus on the problem and how we got here, four fifths of my book is solutions. It’s what you can do. It’s practical advice. Most of the chapters end with, here’s things, you can try eight things you can try, and I think you can try in your next conversation. But I think more meaningfully than that. I’m not focused on conflict and disagreement. I’m actually using as my North Star, curiosity, the power of curiosity, in my career as a journalist. Time and time again, I have been so surprised by what can actually become delightful in discovering somebody else’s story. And unpacking somebody else’s perspective. It’s, it’s not something that happens all the time. I’m not saying that it’s necessarily you know, what, like, wow, every conversation can be pleasant. No, not at all. Most will not be it’s a cross disagreement. But if if, if we switch our mindset from, I have to resolve a conflict, right to here’s this other person, I approach that person as I approach most people guessing who they are. We are all bottomless mysteries, assuming all kinds of things, right. But a lot of the book is about the difference between curiosity and certainty. The arch villain of curiosity, is certainty. Because if you think you know, you won’t think to ask. And for me, the biggest tragedy of our toxic polarization, whether it’s political, or in your workplace, or in your own life, is when you stop wondering what people are all about when you think you’ve got them pegged. There’s no such thing is having someone packed. No, we’re changing every day anyway. Like I’m married, you know, I’m about to celebrate my 12th anniversary with my husband. We have not run out of things to talk about, or like ways to be annoyed and mystified.

Maria Ross  18:31

Exactly are ways to argue about ways to disagree about things. Yeah. 

 Monica Guzman  18:34

Just the other day, he gave a political opinion when I was like, mad at him, because I didn’t already know that about him. You know what I mean? Yeah. So it’s like, it’s so funny that we choose sometimes to treat people like these finite things that we’re supposed to already have figured out. Or they’ll be confound us. You know.

Maria Ross  18:53

Yeah. 

 Monica Guzman  18:54

Confound us, we need to go read a thought piece. And then once we read this thought piece with all these statistics, well, now we have them figured out and now for sure, we know they’re stupid. It’s like, really.

Maria Ross  19:03

When you don’t take into account that people evolve, and we’ve, we all evolve. I mean, I used to be a very strong Republican, like, what I like to call rational Republican. But again, like, that’s an assumption I’m making, but I was very conservative in my thinking. And I have bucked the trend of as you get older, you get more conservative and as I’ve gotten older, I’ve actually gotten more progressive. So you know, it’s it’s a, we’re all evolving depending on what happens to us every day and in our lives and what we’re experiencing.

 Monica Guzman  19:35

Exactly, and that’s the key, the most powerful question you can really ask behind all the questions you’re actually asking is, where are you coming from?

Maria Ross  19:45

Exactly tell and I always say the magical phrase is Tell me more. Yeah, about that. So instead of meeting the statement, or the opinion, or the argument, if it gets to that point, with Well, here’s why I’m right. Then you’re wrong first. And it’s really hard. I have to bite my tongue all the time. But you know, interesting. Tell me more about that. Tell me more about why you think that. And you know, even your thing, I never thought of it that way. Tell me more. And I have found in business environments in meetings and contentious discussions and family debates. That’s just such a powerful way to get someone talking, and also help them feel heard, because part of the issue with that conflict is each side doesn’t think the other side is listening to them.

 Monica Guzman  20:35

Yes, exactly. And what is telling me more, if not the actual assurance that I’m here to listen, right? It’s awesome. And I’ve thought more and more about this since the book published that curiosity is this incredible form of caring? If I if I want to know more about you, oh, my goodness, what an honor. Like, like, you know, when somebody asks me about me, and actually keeps asking, and it’s in a generous spirit, and it’s in a curious tone, that I don’t think is covering for some condescension, because sometimes that’s what I do. And if we don’t, oh, my goodness, all anyone wants is to be seen, right and understood, it’s a gift.

Maria Ross  21:17

And there’s something very non antagonistic about those words, tell me more that I’ve used in workshops that I’ve run and meetings that I’ve run versus Why do you think that way? Because if you say that with the wrong tone, it’s already layered with judgment. So

 Monica Guzman  21:31

Absolutely right.

Maria Ross  21:32

I would like to talk quickly about your statement about no politician, group or institution can bridge us the way that one on one relationships? Well, and I know that’s part of the work that you do with braver angels. So, we should talk about that as well. How did you come to believe that? And how does that inform the work of braver angels? Which, you know, please tell us more about that organization?

 Monica Guzman  21:55

Yeah. So, we do look at our institutions as we should, I mean, we’ve set them up to serve us, whether it’s media or politics. These are in some ways, a lot of the institutions that are implicated in our polarization, institutionally systemically, right, we see those forces at play. What I think has been unfortunate is that we begin to think that the only place where change can happen happen substantially is at that institutional level, that we have to wait for some kind of miracle politician to come and just show us the way or, you know, for the media to figure itself out all of a sudden, and like, suddenly, you know, just help us tell more responsible stories, and when I mean, they’re doing their best. But I am a huge, huge believer to my core, that it’s ultimately about culture and culture is this. It’s so annoying culture is so annoying, because no one can predict or control it at all. We try, we can’t do it. But what we do know is that it is the sum of all of us. That’s all we know. And so. So, I don’t see politics or media changing unless we’re changing. And I don’t see us changing, unless we’re doing it at that minuscule one to one conversation level, the level that we think doesn’t matter is where it matters. And one of the reasons that I know that is because the only honest conversations, I shouldn’t say the only but by far most of the honest, candid, open transformative conversations that I have are one to one. I mean, that that’s where people, that’s where the likelihood of you’re actually getting to understanding and trust is highest. So we need to be using that. That is our deepest, richest toolbox and context. But I think that we’re scared, and it’s it feels so hard. And so, we’ll do anything to avoid that. You know, like some people, it’s like, you know, you fight polarization by reading about it and understanding it as a problem, but then not doing anything in your own life. Well, it’s like, oh, yeah, actually, this has to be a practice, not a theory. It has to be a practice.

Maria Ross  24:11

And is that the philosophy behind braver angels and just briefly tell us what the organization facilitates?

 Monica Guzman  24:19

Yes. So braver angels is the nation’s largest grassroots nonprofit working to depolarize America. We’ve been at it since just after the 2016 election. It started with a workshop led by a renowned family therapist, like a guy good at divorce. And it was a workshop between 10 Trump voters and 10 Clink Clinton voters that went more phenomenally than anyone had imagined, even though it was able to contain anger and tension. And I’ve talked to the therapist that read that. I mean, that led led the conversation, you know, and he was like, there were a couple moments. I wasn’t sure we were going to figure this out. But then they did. And so they It began with that one workshop it is now we have on our menu, something like 50 workshops are programs that are targeted at this kind of progression. One of our workshops called depolarizing, within, and it’s about becoming conscious and aware of our own assumptions and how they get in our way, if we want to have more depolarizing conversations, then there’s skills for bridging the political divide, then there’s our famous red blue workshop, which has been studied by Brown University has been demonstrated to actually decrease hostility across the political divide, you get to witness ordinary people on the other side, being humble about their own side being critical about their own side, which is something that is sorely lacking, right. And it goes on and on and on, I can tell you way more. But yes, this idea that it has to be a practice is, is very much at the heart of braver angels, because because it’s not any we can make it an intellectual exercise, we can make sure the influencers you know, share memes about it, but at the end of the day, it’s it’s something you have to experience in at a time that’s this divided. For a lot of people we’ve really lost hope. But if but if they’re in that room, and they see it, and they go, oh, wait a minute, I had no idea that someone on the other side might think that way. What else am I wrong about?

Maria Ross  26:11

Right? Right. And it gives you back that growth mindset that learners on set, like you said, not that certainty. And you are probably already familiar with Edwin Ruch, who runs the building a culture of empathy. He does empathy circle training for people all over the world. He does it for free. And he has trained now 1000s of people on what’s, you know, I highly recommend it to everyone. I’ve talked about him on my show before I’ve had him on the show before. But it’s a very intense isolation of your active listening muscle. And he does these trainings over the course of several weeks, you can sign up for a cohort at empathy circles.com. But he was featured in a few documentaries, because they brought these circles to the most divisive political rallies we had after 2016, he was featured in a documentary called Trump phobia. And they brought into these empathy tents at these rallies. One person from one side of the spectrum, one person from the other side of the spectrum, and got them to talk and actively listen to each other. And they didn’t walk away agreeing, but they walked away hugging, seeing each other as human beings Exactly. And he’s doing it one person at a time, one group at a time, just like braver angels, because it’s always that thing where the quote unquote other side is this big amorphous mob that you picture, you think they’re homogeneous, you think they’re all the same. But then there’s always the exception of like, Oh, but I know this one person over here, and they’re really nice. And I love how they treat their family. They’re just a really good guy or gal. And in your mind, you think of them as the exception to the rule. Because they’re the one you know, but it turns out, there’s probably more people like them that believe those things or come from that country, or you just, it’s, it’s so interesting about that when it becomes personal. That’s when it’s important. There was a new story on NPR several months ago, and I’m going to butcher the, the citation of this. Apologies to you as, but there was a town in Wisconsin that voted. With Trump years ago, they they tried to pass some really harsh legislation around immigrant families. And then the town, they are they were actually trying to kick people out of the town that were, you know, seeking asylum or whatever. And then someone realized this one immigrant that they all knew and love.  I remember this. Impacted by this, right? I do. And then they changed their tune, because all of a sudden, they were like, oh, no, not this person. We know this person. He’s a beloved part of this community. Oh, I didn’t realize these are the people we were fighting against, and how it was impacting them. And it was, it was beautiful, the way the town rallied around it. And and, you know, fortunately, unfortunately, it took them knowing this one person, for them to see that, oh, this actually has deeper impact than I thought it might have had.

 Monica Guzman  29:14

Right. And it demonstrates how we work relationship is so, so important. And I think we often get stuck on this idea that being smart, and good. And right means only employing our reason. You know, like give me give me all the arguments and everything. And they’ll just talk about it on social media and like, we’ll just suss it out that way. But if you don’t include relationship if you don’t include getting to know that someone else has concerns far beyond this idea where you disagree. You forget you forget what connects us. And I know that sounds corny, but it’s actually essential, I think about how trust and truth are two different operations both critical for our healthy social functioning. So, I get asked this question a lot. What happens when you’re in a disagreement? And you realize that the other person is just not even telling the truth? They’re both they’re believing some conspiracy theory is that when you can’t agree on facts, the facts are just wrong. And and for a lot of people, there’s almost like a moral end of the conversation right there. How can you possibly move on? If you continue? Then what are you endorsing lies? What does that even mean? And we’re all very, like lost in that puzzle. But but for me, the framework is searching for truth. And searching for trust, are both incredibly important. If you get to a point in the conversation where you realize you don’t have the same facts, you’re going to be tempted to tell them, You’re wrong. Oh, my gosh. And then just kind of like, send a bunch of articles their way, I had one person, tell me show me this text thread that he did with a friend, like an old high school friend and the other side. And he showed me the whole thing. He goes, Monica, I don’t know why this didn’t work. We kept trying to understand it, and nothing happened. And I went through it right. And I asked him, well, what was your method? He’s like, well, my method was to inform. My method was to infer, I send them article after article that he refused to read. And he sent me articles I used to read. Like, yeah, when you when you disagree on facts, it’s like, all we want to do is double down on facts and like, correct other people. But actually, the thing to do is to go have a completely different conversation. Go back to talking about what concerns people. Go, go to try to have a conversation about values. And, and leave the facts over here, just put them to the side, you are not going to be the person who convinces this other person that their facts are wrong, if you’re coming at them, telling them that that’s the case. And you also have to be humble enough to realize, maybe on this factual thing, you’re right. But what are you missing in the truth about the other person’s story? Right? Because we, we want to feel all superior, I have the facts. They don’t well, there’s nothing they can teach me at this point. That’s wrong. There’s something in their experience, every human being has a life story. And we are all equally knowledgeable and wise, as people who have lived lives. So, look for the truth in their story and in their concerns. And leave that leave the thing about facts to the side, because we’ve got to build trust before we can build truth. But is the ultimate goal there to eventually at? Will I always I say this, not every not every debate has to have a goal of swaying the other person.

Maria Ross  32:23

Right. Can you have a conversation and walk away? You know, someone asked me, Is it okay to say we agree to disagree? Or is that a cop out? And I said, well, it’s not if you’ve had the conversation. How do you feel about that? Is it okay to agree to disagree? Because at some point, you have to you have to wrap up that conversation? How do you

 Monica Guzman  32:43

Yeah

Maria Ross  32:43

I think for people going into like, the contentious Thanksgiving dinners where there’s different politics involved or whatever. 

 Monica Guzman  32:49

Yeah 

Maria Ross  32:50

What what do you recommend for people as the closure for what feels like an endless loop? You might be in in a conversation with someone politically?

 Monica Guzman  32:58

What a great question. I think that agree to disagree, set in the right tone, can be kind of fun, and sort of release the tension that needs to be released, I guess, if if someone says agree to disagree, and it’s a way of shutting the other person up, or of trying to pretend that they’re not in it to actually convince the other person, then people can usually see through that. Right. Right. But but as a candidate, sort of what I’ve what I think it really means, but it’d be too many syllables to say is, I accept you for now, even though we are clearly different on this. On this, yeah, but I accept you.  Right. Which is really the hardest and most radical. Right. Is is can you accept someone who believes something you believe is wrong? Can you accept that they are human and that they are valid as as as a person with a different opinion? And then and then what gets fun is like, then you go to the activist mindset, right? Like the the activist that we need, right? We always need people to try to change the world, we got to make it better. So, so then it’s like, does acceptance that another person have a different opinion mean that I have given up on trying to make the world a better place? And I think a lot of people also get lost there.

Maria Ross  34:07

Yes. And that’s where I struggle, because you keep hearing it’s your responsibility to stand up, it’s your responsibility to stand up against racism and and, and non-facts or you know, a different version of the truth or to correct people. And so, but what I hear you saying, and that I think is great advice, again, going into the holidays, is you can you can close those conversations out with, I love you for who you are. And I accept you for who you are. And we’re family and we’re you know, we’re friends. And I love you for who you are. And it doesn’t mean you have to give up the fight on whatever other front you’re fighting it whether you’re protesting or you’re donating money or you’re donating time or skills to the organizations that align with your values. But do you really have to continue that fight in a conversation with someone you care about with a family member. So, do I hear you write in that?

 Monica Guzman  35:05

Yeah, no, I think I think that’s good hang. Yeah, I think it can hang in. And what I’m realizing thank you for this is that, you know, there’s something if you are able to make a closing kind of statement that conveys a curiosity and a continuation. I, you know, I’d love to talk about this at another time, too, when we, when we have more time. I’d love to hear more about x. That would be cool. Just earlier today, I was on an event where somebody said that they had come to believe that, that democracy was sort of like, the male was kind of cementing male dominance. And they just kind of said that and then moved on. And I was just like, I have to know what I’m doing. Or like what they mean by that, right? Because I have all these assumptions of what they mean. But I don’t know. So, I gotta go and figure that out. So, I so I told them at the end of the conversation, I really want, I hope we get a chance to talk again. But but I did it from this place of genuine enthusiasm, because I really want to know what they meant, right? So there’s a lot that we can stay open about, right. And we don’t have to jump to our judgments. And since we don’t have to jump to our judgments, we can say, I hope that this conversation continues past the pie.

Maria Ross  36:16

Right? Because if we can continue talking, then there’s hope that we can continue working together. It’s when you completely stop talking that everything is going to break down. That’s exactly right. Yes. Now I know you have to go and I’ve kept you longer than I was allowed. I have so many more questions, but I’m just going to direct people to check out your book. I never thought of it that way how to have fearlessly curious conversations in dangerously divided times. I assume it’s available and all the places all the places you can find their favorite books. All your links will be in the show notes, Monica. Thank you so much for your time today. And just really quickly, where can people find out more about you and more about braver angels.

 Monica Guzman  36:55

Yes, moniguzman.com for me; Braverangels.org, for braver angels, which has 78 local chapters across the country. And you can also find me @Moni Guzman on Instagram and Twitter. 

Maria Ross  37:07

That’s M-O-N-I, yes. 

 Monica Guzman  37:09

M-O-N-I-G-U-Z-M-A-N

Maria Ross  37:11

Perfect. And if folks are interested in how to maybe get braver angels to do something in their town, or for their organization, they can find all that at the site, right?

 Monica Guzman  37:18

Yeah, yeah, go on the site, look at the map. Figure out your local state coordinators and give him a ranking ring.

Maria Ross  37:20

I love it. Well, I hope this is the start as of us having more conversations together off air because I am loving your work. Thank you so much for your time and insights today. We loved having you. And thank you everyone for listening to another episode of the empathy edge podcast. As always, you know, if you loved it, read and review it, share it with your friends. And until next time, please remember that cashflow, creativity and compassion are not mutually exclusive. Take care and be kind. 

Cash flow, creativity, and compassion are not mutually exclusive™
Cash flow, creativity, and compassion are not mutually exclusive™

David Weissman: From MAGA to Jewish Liberal Progressive

Can we ever bridge our political divides here in the US? Every day, things seem to get worse. We argue over guns, abortion, civil rights, and whether removing state secrets from the White House and locking them in your safe at home constitutes a crime. But what would happen if people on both sides could engage in meaningful dialogue? What if we all took personal responsibility to spot the lies by getting curious and doing our homework?

Today, I got to talk to a Twitter influencer I’ve been following for some time now, David Weissman. David and I discuss his story and how he grew up only consuming Conservative information and assumed it was all true. How we believed Democrats were trying to hurt this country and the shared values that attracted him to Trump’s campaign in 2016. David talks about how one Twitter conversation with actress and comedian Sarah Silverman sparked his curiosity to dig deeper into the Constitution and pundit claims, where he realized how many fear-based lies he had been told. Having stood in both camps, I ask him what we should know about why the Conservative message resonates with people, and how he thinks we can find common ground one empathetic conversation at a time.

To access this episode transcript, please scroll down below.

Key Takeaways:

  • Kindness and civil conversation will go further than name-calling or mudslinging ever will, regardless of which side of the conversational divide you are on. 
  • The magic of empathy is that if we can really deeply listen and understand that we can deeply listen without agreeing with each other, initially, we can at least have a conversation. 
  • People will not always change what they believe even when faced with facts. They have to be willing to change, do their own research, and see things from a different perspective.

“No one tried to convert me, and that made me more curious and made me want to ask questions.”

—  David Weissman

About David Weissman: Army Vet, Former Trump Supporter Turned Jewish Liberal Democrat, and Political Opinion Writer

David Weisman is an Army Veteran, having served throughout the US and overseas for 13 years in Germany and Afghanistan as a Chaplain’s Assistant. He has politically gone from Republican Conservative to Tea Party to MAGA to Independent and now Jewish liberal progressive. By sharing his journey of curiosity about the differences between the Democrat and Republican agendas, he’s gained a huge following on Twitter, more than 300k followers. He uses that platform to share information, engage in dialogue, and ask questions.  David is currently getting his college degree in social work at the University of Central Florida.

Connect with David:

Twitter: https://twitter.com/davidmweissman

References Mentioned:

“I Thought Trump Was for Me. Now I’m Organizing Against Him”, by David Weissman, Forward

Where the Jan 6 Insurrection Investigation Stands: One Year Later, NPR. FBI tapes of Danny Rodriquez.

Bag Man, podcast series by Rachel Maddow, MSNBC. 2018.

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

Connect with Maria:

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria’s brand strategy work and books: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

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 Can we ever bridge our political divides here in the US? Every day, things seem to get worse. We argue over guns, abortion, civil rights and whether removing state secrets from the White House and locking them in your safe at home constitutes a crime. But what would happen if people on both sides could engage in a meaningful dialogue? What if we all took personal responsibility to spot the lies by getting curious and doing our homework? My guest today proves that empathetic engagement, not name calling can help. I’ve been wanting to do this interview for a long time to better understand the motivations of Trump supporters. And today I got to talk to a Twitter influencer I’ve been following for some time. David Wiseman. David is an Army veteran, having served throughout the US and overseas for 13 years in Germany and Afghanistan as a chaplains assistant, which I will explain in this episode. He’s politically gone from Republican conservative to Tea Party, to Magga supporter to independent and now self-proclaimed Jewish liberal progressive by sharing his journey of curiosity and fact finding. He’s followed by more than 340,000 people on Twitter. He uses that platform to share information, engage in dialogue and ask questions. David’s currently getting his college degree in Social Work at the University of Central Florida. David and I discuss his story and how he grew up only consuming conservative information, and assumed it was all true how he believed Democrats were trying to hurt this country and the shared values that attracted him to Trump’s campaign in 2016. I even asked him what he thought about Trump’s campaign behavior, which included mocking some veterans. David talks about how one Twitter conversation with actress and comedian Sarah Silverman sparked his curiosity to dig deeper into the Constitution and pundit claims, which he realized how many fear-based lies he had been told. Having stood in both camps, I asked him what we should know about why the conservative message resonates for people and how he thinks we can find common ground one empathetic conversation at a time. A note about this episode, I’m pretty vocal about my stance on certain issues. But this was not meant to be a conversion episode to flip anyone politically. In fact, I share that I was once a conservative Republican. Rather, this episode is about understanding people who may or may not see the world the same way you do. And the dangers on any issue of being in a bubble where the truth gets distorted, and paints the other side as the enemy most. We share how respectful dialogue is really the way to gather information and build bridges. I truly believe David’s story will stay with you. Stay tuned.  

Maria Ross  05:17

Welcome to the empathy edge. David Wiseman, this has been such a long time coming. I’m such a fan. And I’m so honored and excited that you’re joining us here on the empathy edge to really help us put ourselves in another person’s shoes, especially crossfire very, very deep. US political divides right now. So, thank you for being here and spending time with us today.

 David Weissman  05:40

Thank you, Maria. Thank you for having me on.

Maria Ross  05:43

So real quickly, for folks that don’t know you, as I know you, I know you from Twitter, because I started following you i and what how many hundreds of 1000s of followers do you have now?

 David Weissman  05:55

Three hundred thousand?

Maria Ross  05:57

Or, so follow you because of your great story and your passion for the truth, and your love for this country. So, just tell us quickly your story, your your history of military service and where you are now.

 David Weissman  06:13

Sure. almost 18 years old, at a high school, I joined the military to join the Army. I served for 13 years as a chaplain assistant. And when a chaplain assistant, this is protect the chaplain in combat, you know, that’s the main priority of what we do. We will also do other tasks, things like administrative skills, logistics peer counseling for soldiers are like the eyes and ears on the soldiers need it. So, it was a great job, right? Great career and my parents again, traveled all over the country station in Germany as well and points of innocence whites in prison compared to yours, and then out and I live in Israel for a few years and being Jewish, that’s another story was starting to come back to the States. And you know, I’m going to school kind of turn in a second chance. And I’m trying to get my life together and think I’m doing just that.

Maria Ross  07:21

Right. Yeah. And you’re studying now, you’re going to be pursuing a degree in social work at UCF. Yeah, Florida, that’s wonderful.

 David Weissman  07:31

Challenging me for veterans, you know, out of the military, and they can, you know, having a tough time trying to transition. And, you know, I learned a lot of lessons in my own life, sort of things, I mean, and decisions. And I mean, that I feel like everything I’ve learned, I can gain time for them, as well as making sure they get the benefits that they really deserve.

Maria Ross  07:56

Absolutely. Well, and I thank you for your service, of course. And this is what makes you so so wonderful to follow is that, you know, you are a veteran, you clearly have served this country you love this country. And I love in your you know, in your some of the articles that you’ve written and on Twitter, you talk about your evolution from being a very staunch Republican. And I think in one place I saw, you know, you went from Tea Party to Maga to independent to now you’re a liberal, a Jewish Liberal Democrat. And you have run the gamut. And I feel, you know, I feel a kinship with you a little bit not in similarity at all those things, obviously. But you know, I grew up very much just exposed to the conservative Republican point of view. And I’m sure you’ve read research as well, that says that as we get older, we get more conservative, and I have gotten more progressive. And you know, that’s why I feel this kinship with you of like, Oh, I’m not the only one that goes through this journey. So, tell us a little bit what what I find fascinating about your story is that you are very, very committed to Donald Trump and the Magga movement in 2016. I would like for all of us to understand, you know, what attracted you to that message, what resonated for you as as the party stance with him as a candidate? What What were you feeling about things and what wasn’t working for you at the time about government that made that such an attractive option?

 David Weissman  09:32

Sure. All I was Republican. You know, I was experimenting growing up and started for many years and when I was 18, you know, registered as Republican. I am lean, you know, from what I understand what Republican and conservative values were, a lot of it had to do with religion. As a pink part of it, I was a lot more religious. Growing up. And so yeah, that’s easy to get on. And, you know, and the thing is, like, even as a conservative, you think that, you know, other conservative pundits, or Republicans or, you know, officials, they believe in God, they believe in, you know, your values, all that you never think they would mind you or have a specific agenda. So, you know, I never really questioned it. And this sort of explain how right wing I was, you know, like I said, I was Tea Party. In fact, I actually, I actually want to pretend prison in primaries, I don’t often talk about it much when a socially and seeing how things turn out lately. When I was that right wing conservative, and, but there are there were a lot of similarities between him and Trump very similar messages. So, it was easy to Trump on the Trump train.

Maria Ross  11:02

So, so was it a values alignment for you? Or did you were you attracted to the vision about some of the other messages around, you know, controlling immigration or America first?

 David Weissman  11:14

Yeah, a lot of it was fear, indoctrination, immigrants, about Muslims about Democrats wanting to take their rights away. You know, I really thought Democrats were the enemy. One time I thought Obama was a Muslim. You know, a lot of it is very, like fear driven. When you listen to conservative media, buying, you can have like a terror attack that can happen, you know, across the country. And there’s like, a tiny minute, um, well, if I aren’t extremism, conservatives will take that and say, you know, this is Islam. And it’s like, you know, I was like, holy cow, and they really demonized slaying Democrats trying because 911 happened, and that was a huge know, it wasn’t bad. Of course, it was a bad incident to America, but seeing how Muslims were being treated, you know, in general, you know, as I see now, and I see how Democrats really trying to, like, you know, let Muslims get persecuted, or, you know, for your training and all that stuff. And, you know, what, you know, when I was in Poland in Australia, that was the only stuff I was paying, honoring, pandering to the enemy. You know, and, you know, we have Democrats or we, you know, we in China, in the military, sometimes and things like that, and then the same stuff that you see today. Oh, they want to take where on the planet? Yeah, my, my mistake was I would like some before I always took the conservative pundit word for it, you know, I, a lot of them. And I didn’t really read the fine print of the Constitution, like, you know, right to bear arms, I suppose. Like, okay, right, open your eyes and then things for me. The things for me, the fine print of that. So,

Maria Ross  13:12

Um, yeah. And when, you know, when there were so many scandals around Trump during that that campaign for example, when he was making fun of some service people when he you know, oh, called John McCain a coward. How did you feel about that as a veteran?

 David Weissman  13:27

Well, um, I kind of brushed it aside because McCain wasn’t asking you like, why conservatives because you work with Democrats and Republican work with Democrats. They’re considered rhinos and Republican and a moaning only a lot of conservatives want and conservative America may expect America to be a certain, a certain way, right? Somebody’s saying, you know, my insert privacy when and you know, and and to some extent people write it, you know, a lot of people don’t realize that.

Maria Ross  14:06

Did you brush it off when he was sort of mocking some military veterans that were of, you know, Islamic descent and all that. Did you just think it was that he was just being political? Like, how did you feel about that?

 David Weissman  14:20

I thought he has just been in survival by you know, making comments about you know, like, like Muslims at the time, so I kind of agree with him. Um, it even even when I was a chaplain assistant, and only had an Islamic chaplain and I kind of I, as bad as it sounds, I was getting very rarely given especially being Jewish as well. You know, I in an era of trust for Muslims. I never really took the time to get alone. My mother Hannah actually experience, afternoon dialogue. If we have Time I can share a little bit about that. Changing that as well. So yeah, I mean, it’s easy to like, like, laugh at their jokes or in Greenwich, I want to come as I was bullied, right? Because in the fear and consternation that sometimes for so many years. 

Maria Ross  15:18

Right, right, so it was it was aligning for you in the beliefs that you had had and what you’ve grown up with. And I’m curious, just because you know, you are a Jewish American. What about the rhetoric around like a Christian America? Did that ever rub you the wrong way? Or anything? It was better than the alternative of the other side? Like, how, how did you reconcile that in your head?

 David Weissman  15:42

Well, I like it. I mean, like, when I can tell I actually am religious beliefs. I was like, you know, there was little like, marijuana. But as far as like political evidence, or any very similarities, and you know, anything about abortion, you know, depending upon what’s sitting on or what person you listen to, like, the only justification for abortion is like, you know, mother’s life is in jeopardy. When she was like, locks. Early on it apparently like other sanctioned cronyism, so it was like, really very similar to Christianity in some aspects.

Maria Ross  16:23

Right. Right. Okay.

 David Weissman  16:25

I used to listen to guys like Ben Shapiro, Mark Levi, and other right wing Republican Jews, and similar conservative messages. Now and so you know, Americans, Judeo Christian country. So, so I, you know, so for so many years, I used to think like, you know, it was very similar on links. And, you know, anchor different local differences. Like what we’re like, again, and things like that. That’s not that’s actually often in northern Louisiana, really brought up on the Republican side from Republican Jews. And probably confession is when I really got into math with me. I mean, at least with my own experience, I can see. 

Maria Ross  17:07

Yeah, you were more you were more aligned around the political values and the political agendas then, and then sort of the religious stuff was well, to each their own thing. Yeah. Okay. I hear you, I hear you. So, obviously, you were you were very committed. I’ve seen you post photos on Twitter, have you in full Magga garb, you know, going to rallies or whatever. So what was the turning point for you? How did you start to open up to a different perspective, a different viewpoint? And if you can tell us a little bit about the Twitter exchange with the famous celebrity that helped spark that for you?

 David Weissman  17:44

Yeah, sure. I guess this very point. Was, was against on the initial dialogue, though. Sarah Silverman, and I had

Maria Ross  17:57

Sarah Silverman the actress and comedian,

 David Weissman  17:59

Correct. Yeah, she posted I guess, Kameni memes about like, Trump being Nancy or, and I was like, like, you know, I, you know, we’re just like, in my sort of sentence winner, cuz sometimes we try to get conservative, or conservatives will try to get little rules to every game. And saying, you know, and he told her, how do we allow people like, transcend Nazi offense, compared to Hitler to compare Trump to Hitler. Sorry about that. And you know, how to, you know, turn around until you know, when to do that, and then Chafee on and just sort of explain how common use and track the so it’s opinionated. And that explains Matt and well, that and so sharing spine. And so now, it’s kind of surprising, because normally, the typical response with me, blogging, or name calling or arguing socially, Ashley wasn’t like that. And so that kind of struck me off guard. And, and then I, for some reason, is that I’m kind of curious and like, wondering, you know, she responded, and I’m wondering why liberals believe it I think, as we do, or why she doesn’t like Trump, she is true us. Trump is pro-Israel, why not me? Because when you’re when you’re when you’re a right-wing Jew, Israel is like a huge talking point, like the security of Israel. And I know, I know, it is, I know, that’s a huge complicated issue. And then we’ll kradic party, but in public and sign up to watch. You know, it was pretty straightforward. So, I asked, like I mentioned, you know, screen and fellowship and like, when is this your support is, when does it support Trump? And then he explains to me why she doesn’t like it. Like him. And I explained to her why I didn’t and it was actually a civil discussion. And it was very rare. It’s better. And then, you know, and then I kind of You know, he was able to buy along. And like I said, I kind of, you know, my wall, I’ll limit them. Democrats were always the enemy, you know.  Right, right.

Maria Ross  18:00

Right.

 David Weissman  19:26

And the enemy. So, you know, I started asking her more questions about liberals, liberal values, and I started talking to others, the same people were seeing what’s going on with me. And is this Trump’s, we’re having a similar event with a liberal. So, I began to learn more about low values Summit, and they haven’t made any decisions to leave the republican party or any substance, or anything like that.

Maria Ross  20:40

Right. You were just you were just having conversations. And it sounds like, it sounds like empathy played a key role in you even being able to have those conversations because, like you mentioned it, she wasn’t name calling you she was just engaging in a dialogue with you genuinely, why do you believe what you believe? And here’s why I believe what I believe and what sounds like that opened the door to you at least? Well, first of all, you feeling heard, right? But also, to you being able to hear a different perspective without walking away. So, which is the magic, you know, why I do this work is the magic of empathy can actually if we, if we can really deeply listen and understand that we can deeply listen without agreeing with each other. Initially, we can at least have a conversation, which is what is so hard about this divide is the sides don’t even want to talk to each other right now.

 David Weissman  21:33

Right? And thing is like Sheena forced me to saying you’re wrong. You’re wrong, you know? I mean, I mean, iversity, liberals and Democrats so that, I mean, yeah, I mean, yeah, they might, they might have made me right. But sometimes that doesn’t always work when you try to have an interest in Yeah, or, I mean, she didn’t say that at all. In in one trying to convert me to you know, and it’s coming, I’m more curious and ask questions. And, and then, you know, I learned that Republicans were wrong, you know, about what was being done. It’s, you know, and, you know, I read the fine print of the Constitution, you know, well-regulated militia, and, you know, the rights that actually, you know, the Second Amendment right is right to bear arms. And it doesn’t say that, Oh, you have the right to own any kind of songs, I kind of, you know, what, that is true. And, you know, and read more on the AR fifteens. And learn, you know, they were actually weapons of war weapons aren’t meant for. And, you know, maybe, you know, pain should not be enhanced civilians in so, you know, other you know, abortion, pro-choice, that’s a huge one is I know, conservative can hate Trump. I will vote for him because pro-life state, you know, so I, you know, and I learned, you know, why don’t Democrats don’t like abortion? I mean, don’t even call it Pro.

Maria Ross  23:08

Most women don’t want to have an abortion. I know. And the more the more you hear those stories from women that I think and I grew up with this to this picture painted, for example, about abortion is this image of a girl who’s been irresponsible about sex acts, and she’s doing this as a as a way to get out of it. But actually, the majority of abortions are, you know, different health situations, many married couples have had to make the decision about having an abortion with a baby, they want it right. And so, the more you hear those stories, ectopic pregnancies, women who had to start undergoing cancer treatment, the minute they found out they were pregnant, different, different issues like that different issues around you know, a baby being born with certain, like painful abnormalities that they’re only going to survive a couple of days after birth. Like what is so you you start to hear all these different stories and recognize that it’s not so black and white, right? It’s and it’s then it’s why it has to be so specific to those situations and pulling out from just abortion. It sounds like to me tell me if I’m wrong, having these empathetic conversations where you could be heard and not insulted, alright, enabled you or inspired you motivated you to go learn more, because you’re probably one of the few people that’s read the fine print of the constitution. So I love that that sparked for you not only that you felt heard, but it also motivated a desire to actually dig into the topics and learn more.

 David Weissman  24:47

Right? And I Ella and I learned not to always take a Punnett Square print is how my journey started is realizing that Republicans lie to stay in power. I that’s what I decided to leave their home. Pardon me, I was still a Trump supporter design. I mean, yeah, he was I found that he was a guy, I mean, a guy in a lot of things. He wasn’t perfect. I mean, sure. And he said, you know, Graham went, you know, and, you know, Assabet you know, and, and all kinds of stuff in the locker room. So, I, I’m gonna think that he would, you know, rank women or anything like that. And you know, as a conservative Julian’s bleep, in essence, know, from a guilty of saying, I really lean, you know, a while women kind of thing, you know, so, man in a lot, and I had no idea of any of his corruption from Trump boring, and I’m Russian. His history with Putin, any of that stuff, I had no idea. I just know him as an actor. He played in movies, games, millionaire, you know, it’s great for any economy. You know, Sean Hannity kept on saying at all, it’s fine. You know, it’s patriotic, and I didn’t know he was a tripod her. 

Maria Ross  26:03

Yeah. And that he had actually supported the Clintons. And when they were running, yeah.

 David Weissman  26:10

I don’t know, man, either. 

Maria Ross  26:12

He was he was a Democrat. And actually, I just recently read that the Clintons were at his third marriage at his wedding. So yeah, he was very tight with them for a long time. He was a Democrat. So it’s very interesting. or I shouldn’t say I don’t know, if he was actually a Democrat. I want to be factually accurate here. I knew that he supported some of those candidates. So, I don’t know what he was registered as. But so yeah, so it sounds like you really got your eyes open. And then what was actually, you know, you’re learning you’re getting more information.

 David Weissman  26:44

Yeah. So, I learned from other people, not just Sara, nine conversations offline as well with people about Trump’s history, and who he really was, and I was complaining for. And I think he like, you know, I mean, how’s he gonna be a track pattern? You know, and then that’s a huge thing. I mean, if I knew then, I mean, I could have made it happen. So, if I know that when I was a Republican, I mean, that’s almost like that huge thing, I think. And you know, all these eruptions and scandals and stealing charities. All thanks, stuff. And then I think what really put the nail in the coffin was Helsinki when he met with Putin, behind closed doors, and even today, we still have no idea what was said between them in see how things are with Russia now and how things are, I mean, is a huge national security threat for the country. You know, it’s it’s been FBI finding documents from the White House, you know, and this is one of the classic special violations. Many years ago. 

Maria Ross  28:01

What, what for you, because there’s so many at least, looking at it from the, you know, when folks like me who had never supported him, look at it from the outside looking in you, you did your homework, and you believed the facts presented to you. In your opinion, what do you think? Is it about the core group of diehard Magaz that, you know, we could have a videotape of Trump going, I did it. I did everything I lied, I stole state state secrets, I sent them to Russia, they still wouldn’t believe it. What, what do you think was the difference for you of like, you believed what you read, and you were seeing what you were learning versus the people that even when the facts are presented to them? won’t believe it? Like I think that’s the million-dollar question that people have about Magga supporters is even when presented with the evidence, they explain it away. 

 David Weissman  28:55

I think, I think I learned how Republican Party it’s so it was like liars, wins is BS. Anyone needs some form was a lie based off lies. And I think that’s kind of helped me see who Trump is. I mean, he didn’t really hated it. I don’t think he really changed the Republican Party or he just basically exposed to the RAS right. I mean, once they. So, I think with me, seeing that first vote, Republicans seen evidence all difference between 10 News and Trump. You know, I think that’s a better for me. And as I learned, probably other Trump voters haven’t seen it, and they still have the fear of Democrats. You know, they always go What about Hunter Biden? What about Hillary Clinton? What? No, yeah, wait, no, we don’t want to look at their own house. So.

Maria Ross  29:58

Right. 

 David Weissman  29:59

So

Maria Ross  29:59

Right. So, do you is do you feel like part of your mission is to? Or maybe it’s not? Do you talk with other Republican supporters, Maga supporters and try to? Do you even try to showcase this? Do you try to like, listen to them the way somebody listened to you? Like, how do you go about trying to build those bridges?

 David Weissman  30:22

Isn’t rough years, you know, I find them try. I mean, I was the one at one point I was angry and realizing how I was wanting to well, pond pump and trade. And then you know, and, and so it was kind of hard to, like, nice. I then, you know, I think, you know, sometimes I might impart vengeance on my own, and I kind of realized I made mistakes, you know, going through this process, because it was, it felt like a huge worldview change. And then there are times where, you know, when Trump was or saw that I was, you know, having someone sessions with Democrats call me trainer call me this and that, and it got bad to the point getting into my personal life. Mine and my situation like in that and how my ex-wife has a Trump supporter, that’s a completely different story there. But so, you know, they’re, they’re really hard moments when they’re in good moments. And I, you know, I still feel like, you know, you shouldn’t dialogue I feel, and I admire the heck out of paint penetrant who posing FoxNews? Because, you know, those are the people that need to hear all the facts, those are the people near near. So, what’s really going on with situations? Because, you know, I mean, I, I know, a lot of tweets of mine, where I, where I asked questions, and you know, a lot of it is rhetorical, you know, and I’m followed by people, all kinds of background. So, you know, I know it No, notice, these are tweets, that was one of the things I learned about Twitter is like, you never know, if it’s watching or no one’s paying attention. So, you know, I, you know, you know, I don’t know if I’m converting any money. But, you know, I might, you know, it’s worth a shot. 

Maria Ross  32:12

You know, right, you’re just gonna continue to talk about what you’ve learned and share your truth and take that approach instead of trying to convert everybody. Right?

 David Weissman  32:22

Right. And I know what mine can annoy my talking about wine turning you into a when I think it was just born. It was important to me, and I think, you know, emotion here more?

Maria Ross  32:33

Well, and I think we should talk about the fact you know, I, again, I want to mention this, like, I have family and friends that are that are Republican, they’re not Trump fans. But there’s more the classic moderate Republicans around policy issues and around whatever, and they’re good people. Yeah, and they’re good people. And so you know, that’s the thing we try to we divide ourselves into these black or white based on labels, but there’s all these shades within, you know, even even demp the Democratic side, there’s super, super progressive liberals. And there’s more moderate, right. And it’s the same as true. It’s, it’s not necessarily that, oh, you’re Republican, you’re bad or Oh, you’re Democrat, you’re getting into that conversation of, you know, what are the things you believe, I feel like the very vocal faction that are huge supporters of, of Trump and will constantly make excuses for the things, the crimes he’s committed for, quite frankly, I feel like that’s such an extremist arm of that party. And I’m just, you know, my, my prayer, and my hope is that the moderate side wins out so we can go back to having healthy debates about issues where both sides are, are presented, and it’s not just like, crazy, crazy people, right?

 David Weissman  33:52

I mean, it does seem I mean, I really hope that would happen, but it doesn’t seem like it is ever seen, like an error. What happened in Arizona, why in Wyoming elections, Republican wins, so I’m really, you know, this is kind of troubling. I mean, when I was when I was a Republican, you know, can faction cannot was sold law, I mean, even even Trump or Trump errs, like, call them they were kind of extreme. So, there are certain kinds of levels of conspiracies like, right, you know, I believed in the emails, you know, I knew I wanted Hillary Clinton to be accountable for emails in passing and things like that, like the whole pizza gate thing, you know? Yeah. A lot of us knew that it was, you know, it was pretty easy. But we you know, yeah, we played in a while again, and you know, the Fast and Furious scandals and all that stuff. So, men and I how I see how Republican Party is turning and it’s mind boggling to see how Canada room together Uncle or stick an ordinary political party. I mean, never in a million years would I ever it’s thought there and probably begins when the men and overthrow the election process. explain something the Republican Party was always about the Constitution.

Maria Ross  35:19

Exactly. I was going to bring up I heard a podcast on NPR that I will the name is escaping me. I do this all the time. I mentioned a podcast I heard and then I forget on the air what it was, but I will find it. I was listening to an NPR podcast where they were interviewing the son of Guy refet, the person, the guy who got turned in for his role in January 6 by his son. And also they talked to Danny Rodriguez, who was one of the people at the Capitol. And he was in tears over he got convicted for something around it. And he was in tears, because he was saying, I really thought I was the good guy. I thought that we were doing what was right to protect this country. And then I think back to what I did, and how I harmed. But he he’s the one who tased, the police officer and got jail time for it. He’s like, and he said, I can’t believe I was so caught up that I would do that to an officer of the law. But I really thought I was the good guy at the time. So did it did it kind of feel that way in the beginning that you for you like we’re on the right side of this not the right conservatively but the right versus wrong side.

 David Weissman  36:32

It’s so true. I mean, maybe we felt, you know, mad liberals and Democrats were the bad guy is the enemy of America. So, I haven’t been swore I you know, make the last is Who is this bank? Alaska, he has a problem? 

Maria Ross  36:52

No, I don’t. 

 David Weissman  36:54

He got arrested in one of the prime ways I got arrested in my tweet, because I actually still up. And I can show you after we get off air, you know, or, you know, but you know him and I work out differences. With me being Jewish, and him being a Nazi. And, you know, I send my own words like there’s war coming. You know, I stay with me the last that is times me and like the right. So, it’s, you think instead of smiling, this was fear in nature, we fear for our freedoms for our liberties, or our independence. And that’s why it’s so easy to believe that Democrats were the bad guys. And you know, so people ask me what I am. What I mean, in January 6, if I was Trump supporter, I showed them that tweet, and that answers that question for them. So, yeah, I mean, it’s a completely different worldview. Describe it. 

Maria Ross  37:56

Right, right. So, what do you think is the most important thing people need to know about Trump supporters? And, you know, whether whether they’re Republican or Democrat, like what what do you think people need to know about what their what their goals and their their values are?

 David Weissman  38:16

I think they believe America needs to be a certain way. Namely, and I think many. Yeah, sure. Are there racist Trump supporters Absolutely. Is Trumpism. Even conservative ism, racist, in a way? Yeah, some aspects. But I think a lot of people don’t realize it is a racist mentality. A lot of people, you know, that women don’t realize they’re wrong, or not wanting gay marriage, or, you know, equality, LGBT, they really needed our Bible, that, you know, marriage was wrong, and something that was wrong. So, namely, in evangelizing plans, pods, where they, when they’re doing it for the country, what they don’t realize, but that’s not, that’s not who American really is. So, I think that’s why if you want to sit down and talk to Trump errs, trying to change their mind or open their views and gotta have no expectations, and I was talking about wanting to confirm that this happened on the sound foundation. Like how what happened with me, so, you know, one of them care about the country, kind of, we’re having some people in us both noise, you know, that it’s mad, or they’re being lied to, you know. 

Maria Ross  39:34

With in your opinion, could help with that. You know, I know that the more dramatic view that people took after, even after 2020 You know, when Biden won, I remember I said this, I was like, Yeah, I’m happy about it. But I don’t know how we deprogram 70 million people. So, do you think there’s any possibility of that? 

 David Weissman  39:56

Oh, yeah, of course. We want to has been a happy patient. Things, no expectations, show them the facts, to try to get them to stick on a soundtrack without letting them go well, what about in some way? Like sometimes like where I listen to people like try hard and work? What’s Republicans walk all awareness questions like knowing that it’s staying on the issue around questions. Trump’s White House documents when it’s home, like, don’t keep it like.

Maria Ross  40:36

Don’t let it stray. Yeah. And I think there’s also a place for, you know, also acknowledging the emotion around it, because I feel part of the challenge has been and again, this isn’t about trying to indoctrinate Republicans to vote Democrat, but that’s not necessarily what we’re talking about here. We’re talking about extremists.

 David Weissman  40:56

This is why 

Maria Ross  40:57

Yeah

 David Weissman  40:58

Against slack from Democrats, when I promote Liz Cheney, you know, I was born in her a lot. Yeah, it’s like, it’s like, I know, I’ll never vote for her for President. But, you know, we should have Republicans who are respectable while in office. Right. Now, it’s no point worrying here agreeing to disagree.

Maria Ross  41:17

I remember. Like maybe 10 sometime last year, I listened to a podcast. It was a Rachel Maddow SIX series or eight series podcast called the bag man. And it was about Nixon’s vice president Spiro Agnew, and, and the very large role he played, he was actually sort of the brains behind the operation of a lot of what happened with with Watergate, as well as his own corruption scandals when he was in office in New York. And it’s, it’s fascinating if you ever get a chance to listen to it, because, first of all, you could have changed the names and it would sound like what was what’s been happening in our country the last few years. But the biggest thing that gave me hope about it was the chief prosecutors who eventually ended up forcing the resignation and especially the resignation of Spiro Agnew. We’re stuck staunch Republicans, and they got threatened. They got black balls, they got, you know, one of them even one of them had a brother, who the campaign and Agnew and those guys tried to turn made his brother tried to threaten the brother to drop the investigation. And he wouldn’t it was just he’s really principled, values driven people who said this is wrong. Like it doesn’t matter that we politically agree with this party. No one is above the law. And we have to at all costs to ourselves to our families, we have to make the truth known. And it was so heartening to, to hear that that they, you know, still kept the same political views their entire lives. But they were like, but no, that’s criminal. And that’s wrong. And it needs to be accounted for. And they were brave enough to stand up.

 David Weissman  43:04

Just like many of them, people who testified in the attorney ratings committee hearings, many of them were.

Maria Ross  43:11

Right. Right. And you think about so many of the people that testified during Trump’s impeachment hearings like Alexander vindman, that, that lost their careers, it’s like, they put their entire career on the line to tell their truth. And they paid such a price for it. And, you know, I just, I’m just thankful there’s people like that in the world. I don’t care. You know, I don’t care if it’s a Republican being impeached or democrat being impeached or someone I voted for being impeached, like people need to be held accountable, leaders need to be held accountable. Right. So, I think that’s where we met, maybe somehow we can find common ground is I think we all agree that no one is above the law. I think we all agree, we don’t want to jeopardize this country by having someone reveal state secrets to an enemy. I think we all agree, you know, and just maybe if we start the conversations from that, that common ground, which I always talk about in terms of one of the one of the habits of empathetic leadership and of strengthening your empathy is trying to at least figure out what you have in common before you move forward in the conversation about your different points of view. Absolutely. Yeah. So, so are you so like, kind of a yes or no? Or maybe Are you hopeful that the riffs can be healed? You can be honest.

 David Weissman  44:43

I mean, anything else possible? No, I don’t know. I I’m just getting imprinted into Spalding. But,

Maria Ross  44:53

yeah, yeah. Well, I’m hopeful too. And I just, we, I don’t know How it happens, but I’m hopeful we’ll we’ll find a way out of it at some point. So, so what’s next for you? You are you’re, you’re going to college or you’re studying to you’re studying social work? Are you going to continue to, you know, be on tour, you have a huge Twitter following. So, you are an influencer? Right? Are you going to continue to to use that platform for political awareness? Or how are you hoping to use that platform?

 David Weissman  45:24

Um, well, yeah, I have my own careers, social media career that I hope to pursue. And, yeah, I definitely plan to continue advocacy and trying to build bridges and try to anti along and hold people accountable, you know, all about winning and wrong. So, yeah, that’s not gonna stop, you know, politics are in the internal scene. I mean, I’m only 41. So, I’m still young.

Maria Ross  45:52

Awesome. And my big question is, did you ever get a chance to meet Sarah Silverman live or have a live conversation with her.

 David Weissman  45:58

Not yet.

Maria Ross  46:00

Not yet? Okay. 

 David Weissman  46:02

Maybe someday. 

Maria Ross  46:03

Awesome. Awesome. Well, that’s, that’s great that, that that’s just such a heartwarming story about how how just an empathetic conversation can have such a huge impact, so. 

 David Weissman  46:14

Yeah. And I think I’m sorry to interrupt you. But I think I know the one who was kind of confused with my training. It’s, she didn’t she isn’t cheating and hurt me to.

Maria Ross  46:25

No. Yeah, she just was like a spark. Right? 

 David Weissman  46:28

Yeah, I have some great last minute. 

Maria Ross  46:31

Absolutely, like to spark because it sounds like she sparked your curiosity to learn more, which is awesome and I love that. All right. Well, David, thank you so much. I’m gonna put links to a few of the articles you’ve written as well as all the things we talked about in our in our conversation today. You know, folks can obviously what’s your Twitter handle? We’re gonna have it in the show notes. But tell folks what your Twitter handle is?

 David Weissman  46:56

Sure. It is @David M. Weissman. W-E-I-S-S-M-A-N.

Maria Ross  47:02

Great. So, follow David on Twitter. He’s got great, insightful, compassionate, and thought-provoking tweets on there. And I really enjoy following him and it’s just been such a great joy to talk to you. One on One like this after following you on your journey for so long. Thank you for being here. Harris nation. Thank you for having me. And thank you everyone for listening to another episode of the empathy edge podcast. Please share it with friends, colleagues, anyone you think might be interested. And please don’t forget to rate and review it and let me know your thoughts. You can also DM me at Red slice Maria on Instagram or at Red slice on Twitter. And until next time, remember that cash flow creativity and compassion are not mutually exclusive. Take care and be kind. 

Cash flow, creativity, and compassion are not mutually exclusive™

Hot Take: Why Change is Hard – and How to Transform Despite the Pain

Today, Maria is not messing around! Learn why change is hard, even when it’s a good thing, and what you can do to break free of past habits. When infusing more empathy into your leadership, culture, or brand, you may face internal or external resistance – but that has nothing to do with whether you are going in the right direction or not. It’s a sign of transformation.

Hear how our brains work and why it is so painful to learn new skills and habits even when they benefit us. She shares what her brain injury recovery taught her about building new skills and strategies to get to success, how adapting to change is like learning to drive, and why the status quo is just easier on our brains. You’ll leave this episode fired up to evolve your leadership style and bring your organizations along with you to adapt and thrive in the modern business era.

To access this episode transcript, please scroll down below.

Key Takeaways:

  • You have to appeal to both emotions and logic. Logic and data are never going to be enough to get people to take action.
  • Change requires us to use the more conscious parts of our brains and does not allow us to operate on autopilot.
  • The friction you feel during change is not because you’re going down the wrong path, it is that your brain is trying to take you down familiar, habitual paths.

“If logic were enough, we would all embrace positive change with open arms.” —  Maria Ross

References Mentioned:

The Empathy Edge Podcast, Episode 117 with Melina Palmer, What Your Employees Need But Can’t Tell You

The Empathy Edge Podcast Episode 77 with Melina Palmer, Why Your Customers Can’t Tell You What They Want

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

Connect with Maria:

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria and her work: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: Red Slice

FULL TRANSCRIPT BELOW:

Okay, for us, humans, change is so hard, even when it’s a welcome change. But why? Well, understanding how the human brain works helps solve this puzzle. I had the chance twice on the podcast to talk to Melina Palmer, an expert in behavioral economics and brain science. She shared research on both episodes, which I’ll put in the show notes about how our brains consist of the elephant and the writer. The writer is our conscious, logical data driven part of the brain. It knows what it needs to do and where it needs to go. But the elephant is more our subconscious and at times emotionally driven brain, it may decide where to go based on how it’s feeling, or what flowers smell nice, or hey, there’s a nice puddle to trudge through over there. Knowing that we have conscious and unconscious parts of our brains is nothing new. But when we apply that thinking to how people make decisions, how they can be moved to action or to new behaviors. We understand what’s missing when we unveil a grand new change on our teams and organizations, even when we try to sell others on a new idea. 

Through my brand strategy work, I’ve long talked about appealing to emotions as well as logic, and that we overestimate how compelling logic can be when persuading someone on a new idea. If logic and data were enough, no one would smoke, overeat, use drugs or drive drunk. And if logic were enough, we would embrace positive change with open arms. Who wouldn’t want to experience more joy and less pain? Who wouldn’t want to make their workplace more diverse and inclusive? Who wouldn’t want to choose collaboration over stalemates and infighting? And yet, see something Molina said in these episodes resonated so much with me as a brain aneurysm survivor, she talked about the fact that any behavior change, even ones that benefit us require us to use the more conscious parts of our brains, we have to pay more attention when we change habits. We have to learn new skills and rules. We don’t get to operate on autopilot anymore because we’re taking a new path. When I was in recovery after my ruptured brain aneurysm, I learned this lesson well. Things that had previously been so easy for me prioritizing, assessing inputs juggling multiple tasks, even memorizing names are now suddenly out of my grasp. Those executive functions had been impacted based on where in my brain that nasty little aneurysm burst, and where the bleeding had destroyed brain cells. That’s why fatigue is such a long lasting and common side effect of brain injury and stroke. But our brains, they’re miraculous. You’ve heard of neuroplasticity, this is where your brain creates new connections and pathways to get the same job done. But the result is that you’re no longer on autopilot. Your brain works harder because it’s learning again, for all intents and purposes, a new skill. Just like when you learn to drive right. You gripped that steering wheel you stared unblinking at the road. You diligently put your turn signal on, counted how many cars lengths were in front of you to keep your distance consciously check your mirrors. And you juggled all of this while still navigating to where you want it to go. It was a lot of work, and it was exhausting. And then it got easier and became second nature. Muscle memory I like to call it now for better or worse, you don’t think is hard when you’re behind the wheel anymore. It’s not as taxing on your brain. But get yourself into a bad Midwestern ice storm and it all comes back to you. Change is like that even good change. We know through research that empathetic leadership is good, empathetic cultures, leaders and brands find tremendous success regardless of industry. We know our writer, that seeing hearing and valuing our employees and creating more inclusivity reaps Countless rewards to our business decisions and performance. 

We boost innovation, we increase engagement of both our employees and our customers. We collaborate better, we lead the market, we create a sustainable business that can weather harsh storms. We may even boost stock price or generate great PR along the way. And yet, change is hard. Even when we know what’s good for us, we need to acknowledge that the behavior change required for some is a big ask. That’s not to say it’s not worth it or shouldn’t be expected. It’s just to say, hey, we hear you, we see you, we know you’re trying and you may stumble and fall, and that’s totally okay. So don’t be surprised when your leaders balk at going through emotional intelligence or empathy training and skill building. They spent years decades operating in one way to get them to success in their careers. And now they’re being asked to change their ways. There’s that word again, change. For some, it’s like being asked to skate backwards, it’s harder, and expect that in times of stress, they will fall back on familiar patterns and habits, even negative ones. Know that transformation takes time. But the effort and patience are so worth it in the end. That friction you feel is not because you’re going down the wrong path. The friction you feel is status quo, trying to claw you back into familiar patterns. Don’t let it when speaking at marketing conferences, and to my own clients, I often tell them to face the fear. When you’re blazing a trail, that means there’s no trail there. So it’s okay to be afraid. 

Embracing empathy is a core leadership skill and business strategy is the new way of the modern workplace. We’ve evolved, thank God and so things change. We’re called to rewrite old rules to strengthen or master new skills. It doesn’t matter what the workplace used to be, or how we used to define leadership, even if those rules got you to where you are today. As a successful leader. We also used to ride horses and buggies, and dump our toilets out of windows, but we’ve evolved and so to must our organizations, our leaders, our cultures, brands and workplaces. Your job as a leader now is to adapt and to make things better for those who come after you to transform and succeed beyond your wildest expectations. Thank you for tuning in to this hot take episode of the empathy edge podcast. If you liked it, please share it with a friend or a colleague, get them fired up to transform. And of course, please rate and review if you haven’t an opportunity. Until next time, please remember that cash flow creativity and compassion are not mutually exclusive. Take care, and be kind. 

Cash flow, creativity, and compassion are not mutually exclusive™

Melina Palmer: What Your Employees Need But Can’t Tell You

Change is hard, even when it’s a change that makes our lives easier. Today, I speak with Melina Palmer, CEO of The Brainy Business, expert in behavioral economics for organizations around the world, and the author of What Your Employees Need and Can’t Tell You. We give you a refresher on behavioral economics and how our human brains work – especially the conscious and unconscious parts of our brains.  We discuss why change is hard, even when it’s a good change, and how leaders get change massively wrong. Melina will share her framework called “It’s Not About the Cookie” and how it applies to any employee initiative. She also shares her top tip for those who want to have more influence at work.

To access this episode transcript, please scroll down below.

Key Takeaways:

  • Change doesn’t need to be hard, you just need to understand what motivates the people you are trying to change – education alone will never be enough.
  • Create a culture of feedback and input, solicit that feedback, then actually implement those ideas.
  • Be transparent about your change management. The more transparent you are along the way, the more people can trust the process.

“Every conversation and initiative is a change conversation or initiative – you are either in the midst of change, in the wake of change that has already happened, or building up to the next change.”

—  Melina Palmer

About Melina Palmer, CEO and author of What Your Employees Need and Can’t Tell You

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her master’s in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab. Her first book, What Your Customer Wants and Can’t Tell You, was published in May 2021 and was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can’t Tell You, is out as of October 2022.

Connect with Melina Palmer:

The Brainy Business Website: https://www.thebrainybusiness.com

Twitter: https://twitter.com/thebrainybiz

LinkedIn: https://www.linkedin.com/in/melinapalmer/ 

Facebook: https://facebook.com/thebrainybiz 

Instagram: https://instagram.com/thebrainybiz 

References Mentioned:

Melina Palmer on The Empathy Edge podcast, Why Your Customers Can’t Tell You What They Want 

Special link to get your free chapter of both of Melina’s books: www.thebrainybusiness.com/empathyedge 

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

Connect with Maria:

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria and her work: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: Red Slice

FULL TRANSCRIPT BELOW:

Change is hard, even when it’s a change that makes our lives easier. How can you make things better for your employees, customers and other stakeholders while your employees may be on board with the logic of a change, but if they’re resistant, scared or disengaged, you may want to look to behavioral economics and how the brain works to have better results. Especially in this era of the great resignation and quiet quitting. You may need more insights into your employees than they’re even able or willing to tell you. Today I speak with Melina Palmer, CEO of the brainy business expert in behavioral economics for organizations around the world, and the author of what your employees need and can’t tell you. You may remember Molina on our show before talking about her last book, what your customer wants and can’t tell you. And she’s delivering even more insights into how the brain works. So, you can better understand your employees and why your change initiatives will succeed or fail. Today, we give you a refresher on behavioral economics, and how our human brains work, especially the conscious and unconscious parts of our brains. We discuss why change is hard, even when it’s a good change, and how leaders get changed massively wrong. Melina will share her framework called it’s not about the cookie, and how it applies to any employee initiative. And she shares her top tip for those who want to have more influence at work. This is such a gem of an episode. Stay tuned. 

Maria Ross  02:55

Welcome back, Melina Palmer to the show. We’re excited to have you again.

 Melina Palmer  02:59

Thank you. I’m so excited to be here.

Maria Ross  03:01

And we were just talking before the interview about the fact that you wrote this amazing book what your customers want. But can’t tell you and then on the heels of it, have launched this other book, what your employees want and can’t tell you, which is also timely right now with the great resignation, quiet, quitting, improving employee engagement, all the things that we always talk about. So, but before we dive into this, because your approach is so unique, I want to give people a little refresher on what behavioral economics is, because that’s what we talked about on your last episode, which we’ll link to in the show notes about how to determine what your customers want, they can’t tell you so tell us a little bit about what behavioral economics is and how it applies to the employee employer relationship.

 Melina Palmer  03:47

Yeah, for sure. And thank you so much for having me a second time delighted to be here. So, behavioral economics is the you know, the tagline for my podcast is the psychology understanding the psychology of why people buy, I have adapted that a bit as you know, the podcast is four and a half years old now. So, there’s some adaptation in that, and that I’m saying, understanding the psychology of why people act, choose, change and buy because there’s, you know, a little bit more nuance to that. But essentially, even though we all have brains, we don’t intuitively understand how they work. And the way that we think they do or should doesn’t typically line up. And so, you had a problem with traditional economics in that it assumed logical people making rational choices and absolutely everything that they do. And that’s not really the world we live in which we know because we are all human where we have intentions to do something we know what we should do. But we ended up doing something else, of course. And we can’t usually explain why and even you know, on the customer side of things, you know, you do surveys and people We’ll say, of course, I would buy the toothpaste if it had baking soda in it. So, you spend a lot of money to put baking soda in the toothpaste and nobody buys it. It’s not that they’re lying intentionally in general. But they just really don’t know what they would do or why they buy things. And that’s because of this sort of misunderstanding in the way that our brains process information. So, in the case of change management, working with teams within organizations, you get a lot of times where people say should. And that’s, you know, the brainy business we say, should as a four letter word. In that anytime you say, well, people should just get it, people should be on board with this thing, it should be easy, they should be able to find that information that shouldn’t matter. It does. All those little things matter and can be so much more impactful than we realize, which can be a negative, if we don’t want to address it, right? If we just look at it at this pile of stuff that’s working against us, and we don’t want to deal with that’s a problem. But on the flip side to say, hey, if we work on some of these little simple things, it can snowball in a way that’s really positive very quickly, without having to do huge expensive change initiatives, we can look at change differently. And it can help us to have better conversations and impact at work.

Maria Ross  06:22

I love this, because as we were talking about early in my career, once upon a time, I was a change management consultant with one of the big six at the time, the big six, I don’t know how many big ones there are now. But and that was exactly our role was we were the people side of change. So, we would come alongside the programmers and the tech teams who were implementing new technology, and address the fact that you can’t just flip a switch and people’s behaviors will change just because you put in this fancy new system. And the fact that you needed a communication plan to go with it, you needed a training plan to go with it, this wasn’t going to be an overnight process to get people to drastically change their jobs. One, one project I had, we were actually teaching factory plant workers. First, we had to teach them windows. And then we had to teach them the software, right? So, that’s the thing we will do, they’ll just get it it’s more intuitive da da da da, they just click these icons. They don’t know what click an icon means at that point in time. So, it’s it’s all of these things you have to factor in to actually make a change successful. And then, you know, often the whole reason this group popped up within the firm that I worked for, was because they were implementing these amazing technology solutions. And they were falling flat on their faces within these organizations. And they didn’t know why. And so, it’s exactly you know, now it’s a field of study, and people understand the brain better and all that great stuff. So, I’m really heartened to see that we’ve progressed, because this was very, very long ago. So, tell us quickly, in your opinion, why is it that change is hard? It seems that seems like a dumb question. But I think there’s merit to dissecting it. Why is change hard, even if it’s a change, that people would welcome?

 Melina Palmer  08:07

Yeah, it’s a funny thing in that change doesn’t have to be hard. What is hard is when we try to force change in the way that again, we think it should happen, instead of working with rules of the brain that already exists, to help us kind of looking at swimming downstream instead of upstream, right. So, the process can be much easier if we work with the rules that already exist, which is where behavioral economics comes in understanding how the brain works. So, taking a step back from that, for everyone who hasn’t yet listened to that last time I was on that first episode would be to talk about how the brain works. So, if you were to think about your your brain as a person riding an elephant, and this is an analogy from a psychologist at NYU that I really liked, I think it just helps make this very visual. So, your brain is a person riding an elephant, you have the logical conscious writer knows where it wants to go, has a plan can see 10 steps ahead and is ready to go, right? The elephant may want to go in a different direction, or to sit down and not go anywhere, or just stop in general, and you can’t push or pull or logic it into going where you want it to go. Because it doesn’t speak the same language as you, but you can understand what motivates it and help to nudge it along to keep it on the path, right because you as the writer can see that. So, when we’re planning stuff within our businesses, we tend to think that our writer is communicating to other writers and we’re trying to appeal to them. What you really need to be doing is looking at what’s going to motivate the elephant because if you can lead the elephant in the right direction, then the writer will be able to explain why it was all such a great idea and they knew it all along and that’s where they were We’re going to be going and they feel really good about it. So, understanding that piece is really important when we think about communicating change and making it easier. And an example I love to give here is one of a company called the Literie. And they are an organization that is helping people to throw away and properly sort their garbage every time that they throw anything away, which is a very important thing that should be happening. And if I was to tell you listener, that your new job is that you have to be taking this on. And until you’ve gotten every single person to properly throw away and sort their garbage every single time, you can’t do anything else. You probably feel like your children’s children’s children’s children are going to be doomed, you know, to this task, because it’s something that people have been trying to change for such a long time and it’s nearly impossible. The problem is, if you sit down and take on that task, you probably think about it as Okay, people just don’t know what goes in what been the problem is they’re uninformed, they don’t realize if they knew they would change their behavior. So, we need a brochure or a video, or maybe they aren’t empathizing enough. So, we need one more commercial with turtles that have straws in their noses, or whatever it is to talk about the facts. And then they’ll be passionate about it just like I am. But that doesn’t work we know that doesn’t work with the literary has done is disassociated the understanding of why you think it’s important, with the actual action you need someone to take, which is just to sort the thing, right? You need it to go in the recycling, that’s all you really need. And whether they care about it, about the planet is secondary in the task, as much as we would love for people to care. So, they’ve turned litter into lottery tickets, hence the name of the lottery. So, they have smart garbage cans, when you put the bottle in the recycling, it’ll say it’ll give you a notification on your phone and say, hey, Molina, great job, you sorted that properly, you’ve been entered into the lottery. And if you put something in the wrong bin, or you throw in a rock or something that’s not supposed to be in there, then it says, nice try, do this next time and you could be entered in, they tested in movie theaters, and had 100% compliance across 30 days for different theaters in Sweden. And just everybody knew what to do, they just needed to be motivated to do it. So, working with those rules, makes it a lot easier to encourage change in a way that if you again, try to educate or tell people what they’re doing wrong, or or force them, or it’s makes it really, really hard. But it doesn’t have to be.

Maria Ross  12:41

Yeah, and I think that’s where the whole gamification of habits comes in, we see it in different apps that help you, you know, quit smoking or with nutrition, you know, they make it a game. So, it’s it’s working with the psychology of people versus just like you said, just informing them, if you inform them, they’ll do the right thing. And I often say, you know, to my brand clients, that you know, people will even if you’re selling b2b People buy based on emotion, and often they justify it with logic versus the other. We think we’re working the other way around, but we often don’t. And so I love this idea of again, working with the brain instead of against it. And using that as a mechanism in our own organizations to impact change. So, tell us why you think businesses have changed wrong. So, we’re, you know, and let’s get specific here. What kinds of change initiatives are we talking about? It could be anything from a restructuring to a new training development program, to a new incentive plan to I don’t know, a new organizational structure? You know, you tell us what, where are they getting it wrong? Is it one specific type of change, they’re getting wrong? Or it doesn’t really matter? Name your, you know, pick your favorite flavor of change?

 Melina Palmer  13:55

Yeah, yes. So, it’s actually in just the thought that changes only big stuff like that. And that’s all that matters. So, the thing that you think you need an initiative for is not the only change that is impacting the brain of a person. So, when we were talking about, you know, smoking, or people working in factories, and all these different things that are repetitive types of jobs, our brains are running on habit and predictability and status quo, that elephant is processing millions of bits of information per second and being able to say, okay, I know how to do this. I know how to do that. I know how to do this. It wants to hold on to as much as possible and it does that with the status quo predictability and habits of how and knowing okay, I get treats. This way. I like going over there by that’s bad. Don’t touch that stove. Whatever, right? There are things that it knows to do when it doesn’t want to give up control to that conscious brain at any time that we have those habits up ended. In some way, we end up having to move stuff into that conscious area of our processing, which makes it so it’s slower and more difficult. You know, many of us had this process problem in the early days of the pandemic, where we would say, hey, I used to be getting up early, and I would be commuting and I went to the gym, and then I would be at work all day. And I would go out to lunch, and then I would go out for drinks afterwards. And, and, and, and was totally fine. Now it’s two o’clock, and I’m still in my pajamas. But I feel exhausted. And I didn’t even do anything, right? Why am I so tired. And it’s because a lot of those habits, even where you place your coffee mug, and where you walk to go to get a glass of water, or whatever it is, that all those habits used to be in that subconscious quick processing. And when they get moved, it’s difficult on the brain, and it makes it so bigger decisions have to be kind of run by that subconscious, elephant. And so it again, the problem is relies on the status quo. So, when you’re trying to change things, it feels very difficult, and is going to want to resist because it likes that status quo. So, if you’re trying to implement even a lot of little changes, like moving people’s desks are saying that they have to be using a different way that they send their emails or just even clicking this one button differently than what they’ve done. Or training a new person on the team. Things that seem like they shouldn’t be important. There’s construction outside of the building, and they have to take a slightly different route to work. Those can all be impacting the brain of that person throughout the day, in a way that will impact their ability to be receptive to change, even though they don’t realize it. So, thinking about change only as the big stuff is the problem, you want to be looking at the micro moments and trying to be collecting snowflakes, to create a snowball that’s going to help you roll down that hill of change, instead of letting all those small moments build up into this terrible tundra of nightmares. It’s making change way too hard.

Maria Ross  17:16

What a great analogy. And as someone who you know, suffered a brain injury years ago, I totally understand this concept of like your conscious brain and your unconscious brain because part of my rehab with my brain injury was was not relearning so much as stuff that I used to do on autopilot, I had to exert more energy into doing and it exhausted me faster. And that’s why when you have a brain injury, or someone you know, who might have a stroke, they get more fatigued more easily. And it’s because their brain is working on overdrive was before they were able to sort of be on autopilot. So, you know, we need to remember that that applies whether you’ve had a brain injury or not, because it’s how the brain works. And so, when when you’re dealing with that in an organization, and you’re trying to implement a lot, let’s say you are trying to implement a larger transformational change, are you saying that it’s wiser to break it down into the smaller micro movements and helping people through those micro movements, that’s going to help move the initiative forward?

 Melina Palmer  18:15

Yes. And really, the point that I make, one of the points in the book is that every conversation and initiative is a change conversation or a change initiative, you are either in the midst of change, you are in the wake of change that has already happened, or you’re building up to the next change, right. So, you’re and very likely in some varying state of all of those things all the time, because there’s constantly change going on. And so, if you can focus on doing less things that are more of the right things, and being more thoughtful about the way that you communicate, you can reduce the amount of communication that is being sent and make it so that the brain is less stressed of the people on the team. And not that we’re constantly running around. Because time pressure of deadlines, even if they’re self-imposed, creates a stress that makes it so it’s more difficult to get out of that subconscious status quo. So, for everyone, myself included many, many, many times who has said in the past, I work better under a deadline. I’m more creative, I get so much done. You don’t. Alright, I need to hear this. I know that I’m sorry to tell you, it feels like you’re being much more productive because you have to commit to something in that moment to move forward. But studies have shown that you are much less creative because you’re relying on that status quo when you don’t have the time to be able to evaluate more. So, you’re just moving forward with that same template that you have used every time even though you had grand ideas of coming up with a new report or whatever it happens to be right when you had all the time in the world, you’ve got other, there’ll be a better process for this. And I could do that and whatever. And then you realize, oh, man, I need that report tomorrow. I’m just going to do this this time. And I’m going to grab this and do this and do that do this. But you’re stuck with what you used to do. And if someone said, oh, I need you to do this other thing. Like, no, I can’t

Maria Ross  20:27

Yeah, no more, I can’t do I can’t do it. So, tell us a little bit about this framework you call, it’s not about the cookie. What does that mean?

 Melina Palmer  20:35

Yes. So this is actually I use the same framework for pricing strategy as I do for change management. Because even if you aren’t having any money, exchanging hands, you need someone to buy in on whatever idea or initiative you’re selling.

Maria Ross  20:52

Emotionally or psychologically, you need them to buy in, whether it’s their attention, or their time, or a change in their behavior. 

 Melina Palmer  20:58

Right, or being passionate about the project instead of working against it either. Right? Or unintentionally, right? So, to explain this analogy, I’ll have you imagine we’re having a conversation walking down the street, maybe we’re talking about change. So, we’re just chatting talking about the brain or whatever it is great conversation. And then all of a sudden, there’s this amazing scent that comes wafting down the street, it’s sweet, a little salty, there’s a hint of chocolate in there. And we realize a chocolate chip cookie are baking nearby. And it’s amazing. We’re still now talking to each other. But we’re more like kind of trying to find the source of the center, we’re like cartoon characters with arises drawing us down the street, right? So, then we get in front of the store, and we see there’s a line and we go stand in it. And they say, oh, today only it’s buy three, get one free. And here’s a free sample. And before we know it, we walk out of there each eating a cookie, and with one in a bag in hand, you know for later. So, that’s one scenario. Second scenario, same conversation, walking down the street, someone comes up and shoves a coupon in our faces and says, hey, hey, today only I have this special, you know, if you buy for cookies, you only have to pay for three of them. And I’ve got samples go? Guy, get out of here, right? We don’t want that. Can you tell we’re having a conversation. Now we’re talking about bad sales experiences and how terrible they are. And by the time we see the line, and are pitying those people who have lower standards than us, we’re writing Yelp reviews about how bad their practices are, how pushy they are, and we would never buy from them. Right. So, in the first scenario, cookies could have been $3 Each, maybe they were a quarter in the second one, it doesn’t matter, because it’s not about the price. And it’s not about the cookie, right? Even if they were the same cookie, the same pricing are off in either scenario, we were definitely buying in the first one, assuming they’re not like hundred bucks or something in a cookie. And we’re definitely not buying in the second one, right. So, in this case, it’s not about the cookie, it’s not about the change. It’s not it’s about all the stuff that happens before that initiative is presented matters more than the change itself. And what you’ll notice when you go through this in the book, because obviously this framework is a big part of it. All the same things happen all the same concepts and levers are pulled, but they’re in an opposite order. And so, it’s not just understanding the concepts, but how they are presented. And that priming, that sense of the cookies that draws that subconscious in, which doesn’t just have to be sent. But it is very important and can either attract or repel immediately and make your change initiative. Just totally off the rails.

Maria Ross  23:41

Okay, so, I love this because this is all about just the intangibles that surround a change initiative, where on paper, it looks like why wouldn’t everybody love this? Right? We’re, we’re going to afford a work week. Why doesn’t everyone love this? Right? And or whatever it is, whatever the change initiative is. And I think that’s so important, because you can leave a bad taste in people’s mouths from the beginning. We’re now they’re primed to see the negative in whatever decisions happen going forward than they are to see the positive. Is that kind of what you’re getting at?

 Melina Palmer  24:14

Yeah, absolutely. And the same change presented in two different ways. So, if that four day workweek, you know, manager comes in and goes, Hey, everybody, I, I’m sorry to be the one to tell you this. I know you’re not gonna like this. Because I know change is hard. You’re not gonna like to shift things over. We’re switching to four days a week, and you know, I’m just going to need everyone to get on board with it. I know you’re gonna hate it, but we got to do it. Right. Everybody’s like, oh, I guess this is bad, right?

Maria Ross  24:43

Yeah. Everything about your body language is telling us this is bad,

 Melina Palmer  24:47

Right. And we’re a herding species. And so even if we thought that we would have liked the thing, go, Well, I guess everybody doesn’t. Like this is a bad thing. So, we’re now we’re focusing on what’s bad about it. And why this isn’t going to be a good thing for us how it’s going to be difficult. We’ve been primed in this way. Whereas if that’s presented more in a way of, and you know, that first person’s like, oh, man, you’re gonna hate it, right? But if we come in and say, Hey, like great news, we have this opportunity that we’re able to convert over to a four day work week, here are some of the ways that we’re able to make this work. And perhaps, you know, just in the way this is presented, depends if people are able to provide feedback, and we want to make sure that we only ask for feedback if it can actually be implemented. So, to say, hey, we’re curious what you all think of a four-day workweek. And you think, like you were saying, I’m sure because our brains like to think they’re better, smarter faster than everyone else. So, we’re sure everyone’s going to like the thing that we like. And I talked about all these biases in the book as to why we’re built out this way. We present it thinking they’re gonna love it. And then you think I’m gonna give them an opportunity to feel like they’re providing feedback. And then I’m going to like, why write in on my white horse and tell them that they get a four-day work week? So, I’m sure that’s what they’re going to ask for. And you present it and they say, man, it would be great if we could all work five hours a day, seven days a week, instead of five days. And like, I hate a four-day work week. Wow. Yeah, but we’ve already built out the program. Right, like writing for it. And they all say, well, we hate this. I have friends that have that. It’s terrible. I would never want it. Thanks for asking us because we will all rebel and hate that thing. And you’re like, Oops, dun, dun, dun, exactly. 

Maria Ross  26:34

Well, this brings up a great question that I had for you, which was what is the best way to solicit employee input? Because I know part of the challenge with that is number one, the actual solicitation of the input and the best modality in which to gather it one on one interviews, a anonymous survey, small focus groups, whatever it is, but also, you know, when you’re scared that it’s going to derail the initiative, because you’re going to have so many competing points of view, you’re never going to be able to please everybody, right? So. So what is the best way to solicit that kind of feedback from employees for change, especially knowing as you know, that even if you ask them, they may not tell you how they will actually respond in the moment. And they might tell you a false positive or a false negative when you’re gathering the research and the input. And then when you put the change into effect, their reaction is going to be very different. So that’s sort of the first part of that. And then if, as you answer this, you can talk about the important role of empathy in gathering that input and, and implementing that change.

 Melina Palmer  27:39

Yeah. So, there’s a really great concept in behavioral science called the IKEA effect, in that we like and prefer things that we had some effort in building ourselves, we think they’re better than things that other people have built.

Maria Ross  27:54

Even after we’ve spent seven hours putting it together,

 Melina Palmer  27:57

especially when we

Maria Ross  27:59

like, I’m never getting rid of those shelves,

 Melina Palmer  28:01

My wonky shelf is way better than anything that you’ve created. Right, exactly. And so, this is all to where when we try to sell a house or something that we’ve put work into, and you think it’s amazing compared to what anyone else would have made, right? Because you have that labor of love tied to it. So, in the case of a business, the most important thing would be to be gathering feedback, kind of having this culture of input would be ideal, right? So, you’re you have some sort of a mechanism where people can be easily providing feedback that they can then see is valued. And not that every idea is always implemented every time. But when they have something that they think, oh, you know, I should recommend this thing, there’s a way to do that it goes somewhere, whether that’s anonymous or otherwise, I worked at an organization once where any suggestion you had that you could put in if it ended up saving the organization money, because in that case, you know, it was a streamlining, reducing expenses sort of initiative. If it got implemented, you got paid out different amounts. And some I think it was like 200 bucks, if there was something which, you know, as a teller or whatever role you’re in, you know, that could be really significant. For something I got a had a recommendation of not throwing away receipts where there was a process thing, that IT audit, it printed the receipt and you had people say, Oh, do you want your receipt? And then everyone says no, and they’re like throwing it away? Before you even answer and saying, Well, is there a button somewhere that we can have the default be to not print and you know, because we’re still wasting money. And so it was worth the payout, but I was able to just submit that at any time. So, that’s ideal, right? Where you can be submitting stuff all the time in varying opportunities. That’s not realistic at every single organization. I get that. So, one, don’t ask for fee back if you can’t implement it, so, if you’re too far gone, you know, find something else you can ask for feedback on but don’t ask, like we said in that four-day work week, it’s just setting yourself up to fail and for people to hate it. 

Maria Ross  30:11

Right. The only thing worse than not asking for feedback is asking for feedback and then ignoring it completely, right?

 Melina Palmer  30:19

So, when you can, though, except being able to make it visible, that you’re implementing something that was recommended by someone on the team somewhere, is very valuable. So, if you have an intranet, and you’re able to say, hey, Maria, in XYZ department submitted this, and we’re moving forward with it, because it’s saving the company, you know, 1% on every order. Thank you so much, Maria, you’re amazing. Like, yay, right? So, people get to see that when ideas are submitted, something is done with them, even if there’s didn’t make it through. And it’s varying levels, right. So, that’s something that’s very valuable. As far as getting a lot of buy in, without everyone then fighting over their idea not being chosen, I highly recommend, and I do this as a training for lots of organizations. It’s one of my favorite things. It’s called question storming. So, instead of brainstorming, where we have a very focused, we think we know what the problem is. And we’re coming up with solutions. We instead start with a statement that we attack with questions, there’s a different tie in in the brain to asking questions where we don’t have the same sort of ownership in a way that’s both valuable in presenting new ideas. People don’t like to come up with ideas in in brainstorming, because I might get saddled with that project. I don’t want to look stupid, you know, whereas if you just ask a question, you don’t have the same problem. Being part of that questioning process, we can all kind of embody the questions as they get generated, it helps to be part of a full process. And even if my question doesn’t end up being part of this initiative, it’s it’s a research piece that helped us all make our way that can be really valuable without getting people really pigeon holed on why their ideas, the best idea, and why wouldn’t everyone move forward with my idea? Sorry, no problem. And then just to answer the last piece, as far as the way you collect information, it is going to vary based on the type of organization, the type of team that you have, the way that you’re able to be implementing things, how large the projects are, you know, when you can be doing, actually asking questions, having as many avenues as possible, that are active as often as possible, I would say is probably the best strategy. But if you can only do one, and you know, that’s what you have, just make it the best version that it can be, and make it as visible as it can be when you’re using it to help encourage others to then continue to use that and it will grow and be more valuable over time.

Maria Ross  32:59

So, I hear you saying a couple different things there. If I can unpack that for a little bit number one, it’s it’s before you even have change initiatives, which we’ve already said, you’re always going to have, you’re either going to be at the beginning of a change, or in the change or dealing in the wake of the change is to create a culture of feedback to create a culture of input, where input is consistently and constantly solicited. And then something is done with those ideas. And so, then it’s not so shocking of like, all of a sudden, we have this company wide survey, something’s something’s up, right, like now they’re asking us our opinion, they haven’t asked us our opinion in three years, like, so. I love that idea of like priming the pump, so to speak, of, of creating that culture of input, even if it’s something, you know, relatively insignificant, almost starting there sounds like Okay, now we get that this is what management does. This is what the leadership team does. They’re constantly trying to get our opinion, whether it’s about where we should have our, you know, company holiday party, or how do we structure job titles, like, whatever, whatever it is. But then I also hear you saying, and this was the thing I learned as a change management consultant. The change doesn’t start at the implementation, the thinking and the communication has to start way before that. So that when the change is ready to be unveiled, implemented, you know, decided upon, it’s it’s not so shocking to people systems, like they feel like they have been part of the process. And that’s why, you know, when we used to develop communication plans, it didn’t start at the day the new system was implemented, it started months before that, maybe it was, you know, addressing the issue that the new system was supposed to solve, and just acknowledging that for people and then you know, wouldn’t it be great if and then also communications coming from different levels of the organization at different times. So can you speak a little bit to maybe like grading on a scale of A through F? How well organizations do with that Part of it of actually realizing that the change happens way before it actually gets implemented.

 Melina Palmer  35:05

Yeah, I think like you said, there are plenty of organizations that are doing a better job of being able to present information earlier. But it’s important just to note, again, that it’s not that you spent months or sometimes years planning a change behind closed doors, and then we like to say, but we worked out all the kinks. So just like, there’s, it’s,

Maria Ross  35:31

We got it, we got it, it’s fine. We just put everything just trust us. Yeah, we’ve got right.

 Melina Palmer  35:36

No, we didn’t ask you what you want in this, which is impacting your job directly. And not mine, but I’m smarter than you. So take it right. Not good. That’s not gonna go over super well. But also you don’t want if you ever have it be that, you know, tell team is like a single checklist item on your to do list. You are definitely not putting enough effort.

Maria Ross  36:01

You know, you’re not implementing change. Well, when yeah, it is just one task on your task list. Like, oh, did I tell the team this is happening? Great. Yeah.

 Melina Palmer  36:10

Yeah. And so with that, and I have a setup in the in the book, where I’m talking through kind of the specifically in how you can use that cookie strategy to then be presenting information and looking at, say, like, you were you were, you mentioned, you know, if you were to ask, like say, hey, they’re asking for our opinion, and they haven’t done this in three years, what’s up, right, that curiosity, water cooler chat is going to be problematic for you, right, and that you can’t stop that. So being able to communicate more openly, be aware that if this is the first time that you have a meeting that is exclamation point required, and nothing else is or everything else is visible on your calendar, except for this one thing, or you’re telling people hey, I need you to sign this NDA before you come to this meeting next week. And I’m not going to tell you anything else. Know that that’s gonna be a problem. That’s really bad priming. I talked about that as burnt popcorn, right, right, are burning the popcorn. We’ve all been in the office where someone burns a bag of popcorn and no work gets done for hours. 

Maria Ross  37:16

Because everyone’s gossiping and trying to figure it out. And they’re always imagining the worst-case scenario in their heads. I mean, this is the thing, you know, from a communication planning perspective from, from a, from a leadership perspective, there’s always that that does that tendency of leaders to want to hide information because they think that that’s the best thing for the the morale or the performance of the group. And it always backfires. Like, people know, something is up. 

 Melina Palmer  37:46

Like, yeah, you’re not as sneaky as you. 

Maria Ross  37:48

Think you are. And I’ve seen it time and time again, with, you know, where an executive was leaving. And they’re like, well, let’s wait like a month before we tell the group that this is happening, people know. So, it’s better to be transparent. And I, you know, apply that transparency to change management as well, that, you know, the more transparent you are along the way, the more not, I don’t want to say accepting because we still need to, you know, we still need to address the elephant in the change, but the more people at least can trust the process.

 Melina Palmer  38:19

Yeah, in the cookie framework. There are multiple concepts of behavioral economics in there, we have priming, which is that sense of the cookies, we have framing how we say things matters more than what we’re saying, you have herding and social proof, like the line. And then one thing we have there also is reciprocity. In the case of the cookies, it’s the free sample, a little gift that helps people to take a little bit more and when we’re selling things, you know, that’s a lead magnet podcasts that are free, whatever that we’re giving out. In the case of change, I do talk about this as transparency, authenticity, openness, giving people an opportunity to be part of the process, that is all a gift that you’re giving. And it needs to be made visible to show that they’re being brought in, not in a weirdly over the top way. But being able to say, you know, hey, here’s a little bit of what’s coming i I’m able to share X, Y, and Z, you know, share when you can be able to say I’m trusting you with this information, because I really value you as a member of the team and this there are a lot of tips in the book as far as not, you don’t want to be pitting team members against each other and say I really value you but I’m not telling Suzy so. Yeah, no,

Maria Ross  39:37

Yeah, exactly. Oh my gosh. Well, and it’s also of this concept of of like you were talking about about the transparency and giving people a taste, but also just being honest there. You might not have every answer to every question. And it’s okay to report in this is this is what drives me crazy about organizations that don’t give status updates and they say the reason is we don’t know yet.

 Melina Palmer  40:02

The no update update is no update up valuable.

Maria Ross  40:05

Exactly. Just say like, we know you’re wondering about X, we’re still working on it, then at least they know that it’s it’s being thought through. And it’s being addressed at some point.

 Melina Palmer  40:15

Yeah, that’s COVID was such a point where we were able to see this, right, where organizations weren’t posting anything for days, and people are freaking out. They don’t know, am I going to be at home? Do I have to come in here? What’s the policy? What if I get sick? What if my kids get sick? What if? What if? What if, and they’re not even doing anything? Right? Right? They’re doing lots of things, but it’s not made visible. And that while curiosity is very valuable, in being able to create new programs, it is something that can really go awry and run amok, if we don’t get little bits along the way, to being able to have the, hey, today we met about this, we talked about that, you know, commit to having the update go out at 3pm Every day, saying something, you know, tomorrow, we’re gonna meet about this thing, whatever, right? Yeah, that makes a big,

Maria Ross  41:07

And that’s where I feel empathy comes in, because you’re imagining what the other person might be thinking and feeling and that they might that it’s not just like, simple curiosity, it’s turning into anxiety, right? So you know, I know, I might not know this answer till the end of the week. But these people are on pins and needles waiting to figure out what’s going on. It’s empathetic of me to realize that and send out a communication and say, Hey, I know y’all are, you know, worried about this? Hang tight, I should have more answers on Friday, it’s okay to say you don’t have the answer right now. But to address the feelings of the people in your organization of your employees, because that’s what they want, they want to make sure that you know, they’re still there, and that they matter and that they are valued. So, in the time we have left, I’d love for you to give one top tip for managers, or those who want to have more influence at work, whether they’re dealing with a change initiative or not, given you know, this whole concept of behavioral economics and understanding how the brain works, what’s one great tip for having more influence at work with your employees or with your colleagues?

 Melina Palmer  42:11

Yeah, so my top tip is always to be thoughtful. And that’s how I end every episode of the podcast. It’s my email signature. And really in this way, it’s it’s twofold. So, one is to be thoughtful of your own actions I have. Part one of the book, as we’re moving our way through has two chapters. At the end, it says change is all about you. And it has nothing to do with you. Right. So, there’s the one side of how I’m presenting information, what my bias is doing, how that’s impacting decisions. And all these aspects. We didn’t even really talk about bias, but that’s a huge part of the book. And then the second piece of being thoughtful is to, like you said, empathize with that end user. And knowing that you can’t just ask them what they’re going to want. But there are ways that you can be bringing them in and say, I wonder why this happened this way, instead of just saying they’re difficult, you know, I’m gonna say, how might we be able to bring them in on this process? What what do they care about? What’s the value to that person? How might I learn from them? How can we both be right? You know, all these opportunities to expand your own approach to change and the way you present it, and the way that you communicate with others and to encourage them to be more receptive. being thoughtful is a really easy first tip to just question a little bit more.

Maria Ross  43:35

Absolutely. And that that is that is empathy. One on one right there is to just put yourself in the other person’s shoes and think about what might be going on for them, and then acting with compassion accordingly. So, thank you so much. Melina, for joining us today. Again, folks. The name of the book is what your employee wants and can’t tell you, and or what your employees need and can’t tell you and it’ll it’s going to be out now. So, check that out at all the places where you can get books, we’ll have all your links in the show notes. And Melina also is giving us a special URL, the brainy business.com/empathy edge again, it’ll be in the show notes. You can go there to get a free chapter of either of her books, or both of her books. So just real quick for people on the go. Where’s the best place? They can find out more about you?

 Melina Palmer  44:21

Yeah, so the brainy business.com is a really easy place the podcast books connecting for speaking and anything is all there. And you can find me on most all the socials as the brainy biz (B-I-Z).

Maria Ross  44:33

Love it. Thank you so much for your insights today. Melina it’s always a pleasure to talk to you. 

 Melina Palmer  44:37

Yeah. Thanks for having me. 

Maria Ross  44:39

And thanks everyone, again for listening to another great episode of the empathy edge. If you liked the podcast, remember to please share it with friends and colleagues. Don’t forget to rate and review. We love your feedback and we will do something with it. And in the meantime, until next episode, and our next wonderful guest. Please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind.

Cash flow, creativity, and compassion are not mutually exclusive™

Emily Vernon: Are You Gathering the Right Customer Insights?

We, as marketers, all understand how important it is to get to know our customers. But what discipline are we bringing to that process? Do we understand the many levels of empathy we need to have for them, and how to translate those insights into the customer experience and product or service?

Today, Emily Vernon, shares so much wisdom about how to look at our customers’ experience. We talk about the cumulative experience and how brands can shift from being reactive to cultural moments to being more proactive. Emily shares the three altitudes of empathy – the layers at which we need to understand our customers in order to create an engaging experience. We discuss how brand experience is shifting from user-centricity to human centricity, and requires leaders to address more complex, emotional needs (yes, even in B2B!). We chat about how empathy should be viewed as a skill, not a trait.  She also shares 5 empathy exercise types so you avoid seeing customer insight gathering as one-dimensional and discover which ones your brand is doing well, versus what you may be missing to get a fuller picture.  Today’s episode may change the way you gather customer insights from now on!

To access this episode transcript, please scroll down below.

Key Takeaways:

  • You have to understand your customers as people, not as a broad, generic demographic. In order to connect with the right people, some people won’t like you. 
  • B2B has evolved over the last 20 years, but it is important to remember that you’re selling to humans, who justify emotions with logic, but are still buying with emotion. 
  • There is more than one way to look at empathy exercises. It is important to look at empathy from all angles, gather and analyze that information, and then implement with your team and see what sticks.

“We bring meaning in terms of how we live, we bring meaning in terms of how we do our job. There’s much more of a movement in B2B to start to look at things emotionally.” —  Emily Vernon

About Emily Vernon, Customer Experience Consultant an, B2B Experience Lead

Emily consults Reckitt around the end-to-end experience for B2B hygiene solutions. For more than ten years, both agency- and client-side, she has enabled brands to better engage their audiences through experience, ranging from products to service rituals, physical environments to digital platforms. 

She’s been honored to have worked with some of the top brands within work, travel, luxury and wellbeing including Lego, IHG, Clinique, Shimano and Converse. Collaborations with these brands and others have been featured in Highsnobiety, Hypebeast, Wallpaper*, Transform and Frame Magazine.

Emily’s experiences with stand-up comedy, offshore sailing and living abroad have cultivated her belief that we should always question the default.

Resources Mentioned:

Decisive: how to Make Better Choices in Life and Work by Chip and Dan Heath

The Empathy Edge podcast with Michelle Wucker: How Risk Empathy Impacts Team Performance

Connect with Emily Vernon:

Website: https://emilyvernon.com 

LinkedIn: https://www.linkedin.com/in/emilygvernon/ 

Instagram: https://www.instagram.com/emilygv/ 

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

Connect with Maria: 

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria’s brand strategy work and books: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: Red Slice

FULL TRANSCRIPT BELOW:

We as marketers all understand how important it is to get to know our customers. But what discipline are we bringing to that process? Do we understand the many levels of empathy we need to have for them, and how to translate those insights into the customer experience and our product or service. Today, customer experience consultant and b2b experience lead for Wreckit, Emily Vernon share so much wisdom about how to look at our customers’ experience. For more than 10 years both agency and client side. She’s enabled brands to better engage their audiences through experience, ranging from products to service rituals, physical environments to digital platforms. She’s been honored to work with some of the top brands within work travel luxury and wellbeing, including Lego IHG, Clinique, Shimano and converse. Today we talk about the cumulative experience and how brands can shift from being reactive. In cultural moments to being more proactive. Emily shares the three altitudes of empathy, the layers at which we need to understand our customers in order to create an engaging experience. We discuss how brand experience is shifting from user Centricity to human centricity, and requires leaders to address more complex emotional needs. Yes, even in b2b, we chat about how empathy should be viewed as a skill, not a trait. And Emily shares five empathy exercise types, so you avoid seeing customer insight gathering is one dimensional, and discover which ones your brand is doing really well, versus what you may be missing out on to get a fuller picture. That last point was really eye opening for me. Today’s episode may change the way you gather customer insights from now on. 

Maria Ross  03:28

Welcome, Emily Verdun to the empathy edge podcast. I’ve been looking forward to this conversation with you all about customer experience and the role of empathy in it. So welcome to the show.

 Emily Vernon  03:39

Thank you, Maria. I’m so excited to talk about empathy with you today.

Maria Ross  03:44

Yeah, and you have such a great breadth of experience across some of our most beloved brands, Lego, Clinique, Shimano Converse. And I know right now you’re working with Wreckit, as the b2b experience lead, which is wonderful. But tell us a little bit about your story. Just briefly, before we kick off this great conversation about customer experience and empathy. What led you to this work?

 Emily Vernon  04:10

I have always been enthralled with customer experience, even before it was a thing I started off in footwear. And when you do footwear, it’s so important to understand, say culture and daily life. And it made me want to go beyond footwear. And that’s when I started doing a lot more work in terms of experience strategy, looking at how your customers and audiences interact with you at different points. And it’s been really expanding, expanding from there. And one of the places I’m so passionate about is looking at brands that really help us to create our ideal lifestyles, and that’s why the brands that you mentioned, they’re generally within say like work, hospitality and travel luxury and well While being, because these days, we have so many options to customize things to what we need, how we need to live. And it’s also a passion of mine, because throughout my life, I have tried many types of lifestyles, whether it’s living abroad, or trying to live out have to carry on bags for the last couple of months. And it just shows me different ways of living, and different sides of my own personality. And I always admire brands that help us to live those types of lifestyles.

Maria Ross  05:33

I love that because I think we as authentic marketers, not marketers that try to swindle people, but authentic marketers, we spend a lot of time trying to understand our, our ideal clients and customers and not just from the perspective of how they use the product or the service, but what is their life like, and what are they trying to achieve. And yes, in the end, it is about selling products, but we’re trying to enhance their lives. That’s why we do it. We’re not trying to persuade someone to buy something they don’t need, but figure out what their needs are and what experience they want to have and figure out how we can help augment that. So, I love the way you put that about being interested in customer experience before it was a thing. So, let’s talk about that. Let’s talk about what you call the cumulative experience. Brands and companies are increasingly required to react to larger cultural movements. We talk about that a lot on the show about your brand can no longer not take a stand. And they have to be able to be speaking out about things that are impacting the lives of their customers and their employees. Because we can’t separate our personal and our work life anymore. It’s impossible. So, you talk about the fact that that these are currently reactive that companies are reacting to these things right now. And that they impact the customer and users cumulative experience. What do you mean by that?

 Emily Vernon  07:01

Exactly, as you said, when we look at a brand or a company, we’re not siloing them in our minds, like I am now doing a purchase journey, I will not think about what you are when you’re in the news, or when I see something about you on LinkedIn. The community’s Experience is everything about that brand, and even its company and its greater actions. And it has an effect in terms of our perception. Because overall with customer experience, what we always say, is about total perception. And there’s just so much more awareness around what’s going on what that means to me. And actually, what that means to other people, I think we’re seeing couple of tall tales, where this is becoming quite important. The first one is there’s so much more emphasis on our different experiences, and how that is affecting our well-being. We’re not putting people into small boxes. And the more we’re seeing, say, our employee workforce as a lot of different individuals. The third one is, as you mentioned, it seems that there are a lot of cultural moments that brands are talking to, but it’s a bit reactive, which right now, fine, but how do we improve that going forward in the future, to make that more consistent, and even to give companies a bit more confidence into what they say, and then how they say it. And the third one is, as you mentioned, a lot of creatives are individuals and brands and customer experience roles went into those roles, because they wanted to do good wanted to do better. And those are certain muscles that they want to use, as well as help other people in their organizations to do the same.

Maria Ross  08:48

I love that. And I love that idea of moving from the reactive to the proactive because they think that that’s really where purpose and values and mission and vision, play a role. Because if you do the work of articulating and thinking through and putting a stake in the ground about what your brand and your company stands for, ahead of cultural moments ahead of political firestorm ahead of whatever’s going, you will know how to respond and people will expect you your your your best customers who are attracted to you because of your purpose and mission will expect you to respond in a certain way. It’s not going to be a guessing game of oh, this thing is happening. How do we think we should respond to it in the market? You will know because you have a playbook you have a guide. And I love that idea of starting to think about this. This is where all these different threads of things that people put off for so long are starting to come together with leaders have put off for so long in terms of that, you know, we don’t need a mission statement. We don’t need values we you know, we can just have a pretty poster on the wall. Now they’re understanding the important role that those things play in crisis in moments of cultural move. Minutes and in how they need to respond. And what’s been interesting to me. And I’m wondering if it’s interesting to you is to see the companies and the brands that have chosen not to say anything thinking in a very outdated way that by by not saying anything by not standing for anything, we’re staying neutral. And we’ll be able to appeal to the broadest possible market of people. Are you seeing a backlash in terms of that in terms of the customer perception of those companies?

 Emily Vernon  10:31

Overall, I see that customers want to engage with brands that reflect their lifestyles and values and have those associations, there might be some brands where you don’t expect it. But there are others that have a lot more presence in your life, and more presence, in general, in terms of companies, where you expect them to say something. I’ve also seen companies where they’re actually speaking a lot more internally about issues, but aren’t reflecting that externally to show, hey, we’re thinking about this. But we’re going to concentrate our efforts in terms of what’s going on with our own people. It actually came up during a, I was in a meeting for a diversity inclusion committee, and it came up well, we actually don’t know who, where they’re talking or who they’re talking to. And it doesn’t always come up as a thought, with the approach to communication. Also, the important thing is not every single customer or user is going to perceive what you’re doing in a positive way, depending on where their their feelings are on a certain topic. There’s a really interesting study, because there’s a debate between, you know, when it comes to corporate social responsibility isn’t just a high percentage in terms of what people would do, what they say versus what they actually do. There was a study done in 2013, by the Tuck School of Business at Dartmouth, and they were working with a chain, a grocery store chain in the northeast, to see if they talked about their corporate responsibility, what would happen in terms of loyalty, they talked about four different things, kind of environmental friendliness, community support, selling local products, and then treating their employees fairly. They found in general, this was positive people perceived this grocery store chain more, and they bought more products, except for one audience in terms of environmental friendliness, because their perception, their feelings toward that had the associate, environmental friendliness was something that was a little higher in price, perhaps a little bit more affluent in terms of its products and services, or wouldn’t be able to serve them, as we’re talking about, like on their day to day basis and their day to day feelings and needs. Which doesn’t mean you shouldn’t talk about it, it means you have to find what is the right way to talk about it to understand those different feelings your audiences have toward what you’re doing and what it means to them in terms of their overall experience.

Maria Ross  13:21

That’s so important, I think to and it’s, I think that’s why really understanding your customers, as people and not as this like, broad demographic, this generic what I always call the generic vanilla blob of people that doesn’t exist, you know, in real life, it’s really getting to know them as people and understanding that, you know, you’re not going to please everybody, and that’s okay, your brand needs to stand for something. And in order to be connected with more people, it needs to understand that potentially people won’t like you. I always used to use example, early in my career about Starbucks. And when I was living in Seattle, you know, there’s a lot of independent coffee shops in Seattle, they take their coffee very seriously there. And Starbucks knows who they’re talking to. And they’re not trying to convince every independent coffee expert, that they should be a customer of Starbucks, they know their lane, you know what I mean? And they know they know what their people come to them for, and what their lives are like. And that’s how they’ve been able to sustain the brand and introduce new products and new experiences that speak directly to those people. They’re okay with the fact that there’s going to be a group of people that still go to their independent coffee shop and absolutely hate Starbucks and they’re okay with it.

 Emily Vernon  14:42

Yeah, and it makes me think there’s just so much so many brands telling, trying to tell us so many things that it’s just as important to, to know when you should speak up, and then when you should perhaps give someone else the mic. We we probably learned a little bit from The Webb telescope that there are a lot of galaxies out there. And it doesn’t mean that each one needs to shine as brightly all the time. I was really, I was really surprised to hear that there was like an estimate in terms of how many ads we saw a day, it was somewhere between like, six and 10,000 ads. And I’m sure we’re all like looking around and trying to see like, where are they, but we just don’t notice them anymore.

Maria Ross  15:25

They’re everywhere. It’s pervasive. Yeah.

 Emily Vernon  15:28

It’s, it’s crazy, I’m sure, I’m sure I have a couple around that I don’t even pay attention to. And that’s where being consistent repetitive and talking about things over time. And again, or not talking about certain things really helps to connect to your right audience, who really wants to engage in that conversation, versus trying to force people in certain conversations.

Maria Ross  15:52

I love that well, and that’s the epitome of empathy, right is meeting people where they are. So that’s a great segue into something you call the three altitudes of empathy. And this idea of looking at feelings in a more structured way that helps us make decisions about the products and services and the experiences that we bring to market. So around each customer, or user, or human, there are three altitudes of empathy. Tell us about those. 

 Emily Vernon  16:19

The first, I would say the first thing with this idea of altitudes of empathy is what you just mentioned, we have to shift from really, customer or user Centricity to human Centricity that we don’t see them only in this functional or interactive way, there’s more to who they are than the customer personas that we might make. These altitudes really came out of the need to dimensionalize, who were looking at, versus trying to make it feel a bit. Like, try to make it feel a little bit like we’re checking off that we need to do a persona, or that we’re doing a almost children’s book, play by play with customer journeys, which is fine. Simplicity is great. But how do we start to look at someone with more depth? And that’s where this idea of altitudes of empathy comes in? When we look at them like this, the lowest altitude would be how you feel about something functionally, how is it working? Does it work for you very close in. Above that is your day to day, your day-to-day feelings? And sometimes when a brand or company is not involved? What are they thinking about? You know, for example, if we look at that study from the Tuck School of Business, what are their concerns and feelings just generally from a day to day, and are we talking to them or ignoring them. And then all the way above is this idea of our feelings to a more societal and cultural level. And that’s really the altitude today that we need to understand a little bit better, because that’s the greater context for everything that’s happening. And that altitude isn’t always included in our journeys. It’s almost the journey on top of a journey, not to sound like Inception, but it still affects everything below. And I believe if we can start to dimensionalize, those feelings will not only understand our audiences a little bit better, but perhaps can guide our internal teams a little bit more in terms of dimensionalizing these while actually now humans, and how they actually would come across the cumulative experience of a brand or a company. 

Maria Ross  18:33

I love that. So, really quickly summarize those three for us before we move on, because I really want people to understand those levels.

 Emily Vernon  18:40

Of course, the first altitude, the lowest one, very functional, the second one being more day-to-day feelings. And the third one, the feelings toward, say societal or cultural happenings. 

Maria Ross  18:57

I love that. And is that something you recommend when you work with clients that they when they build these customer personas, or their profiles, or what have you that they’re looking at those three different altitudes?

 Emily Vernon  19:09

I’m seeing it more and more as something that we need to work with. As we’re doing customer journeys. It’s coming into the coming into some of my work, but it’s almost like we can move even further and address those. So, it’s, it’s something that I see coming versus something that’s yet not yet fully established as a as a practice.

Maria Ross  19:33

Absolutely. And I know I do a very MacGyver version of that for my clients. We don’t do extensive, you know, in person interviews or things like that, but when we’re thinking about those personas, it’s not just about the persona in relation to their product or service. It’s how that person operates in the world. And what is that person like? What do they value? What do they fear? What do they worry about and it can often seem very disjointed for Chloe tends to go through that exercise of like, I don’t understand where this is going or what this has to do with our technology. But then you start to pull out the buying drivers from that. And it’s immediately apparent how it impacts what they’re saying about their product or service, and how they’re delivering it. So, as one tiny, minut example, if you go through this exercise, and you realize that you have an audience profile, where someone is constantly stretched for time, and is super busy and overwhelmed, you know, the answer is, you know, don’t create a, you know, six-week course for that, that person, it’s never gonna fly no matter how good it is, right? So that’s just like, one little example. But it’s amazing how, when you when you get a client to actually think about that, all the sudden, it’s like a domino, that they’re able to make these other decisions so much easier. Do you find that as well?

 Emily Vernon  20:53

Oh, yeah, it reminds me of a time where I was working with hospitality brands from the US and they did wellness, because we all know traveling, we could be a little bit healthier

Maria Ross  21:04

Can be better. Yeah.

 Emily Vernon  21:07

And they, they were looking to go into the Chinese market, which if you start to think about those upper echelons of feelings, from a cultural and society perspective, there’s so many aspects of wellness that are quite quite different, you know, when you think about food and health, physical exercise, and then mental well-being, and even the balance of environments, and the movement of energy, there’s a lot of, or at least pre pandemic, there’s still a lot of influence over say, traditional medicine or even functional way. And we spent so much time understanding what it meant in terms of the US what it meant in terms of the Chinese market, still a bit broad. And by establishing those, it was so much easier to make other decisions about the experience, because we were able to align on those upper echelons of feelings of how people felt about wellness. So, indeed, it’s almost like we do this within their projects already. It’s trying to identify and write them down. So that, as you mentioned, we feel that we are being productive when we’re doing something that might not feel related, but actually is just the whole umbrella in terms of the project.

Maria Ross  22:25

Yeah. And I find it’s a challenge to and possibly you do as well. I think, I think the realization is happening more and more, but with b2b companies, that you know, them saying, well, we don’t we need to understand the whole person because it’s the person’s buying this for their company. But so many of the decisions that we make, even in the work context, are a reflection of our own goals and values and fears and worries, and what that decision that we make for our company, even if we’re not writing the check from our own checkbook, what that says about us, and I feel like there’s there’s starting to be a movement among b2b companies where they’re finally getting that, are you finding that in your work?

 Emily Vernon  23:08

I am, I’m smiling, because it’s always a conversation, when we start to look at products or services is something quite functional, where in the end, b2b customers are still b2b, or b2c individuals. And they have that expectation in terms of how a brand would talk to and also what is the meaning of your work. Going back to lifestyles we have, we bring meaning in terms of how we live, we bring meaning in terms of how we do our job. And indeed, there’s much more of a movement in b2b to start to look at things emotionally and to and to also acknowledge, indeed, there’s a functional aspect, but there still is the greater emotional aspect, it’s not going away, it’s that we’re, we’re giving a little bit more human to B to B, because in the end, people are running a business, they’re dealing with people, they’re dealing with clients. b2b is almost even more human than than b2b because of everyone involved. So, I have been seeing it. And I’ve been noticing an improvement, but still a repetition that we need to emphasize that in, in the b2b as in the b2b that we think about 20 years ago, it’s it’s definitely evolving.

Maria Ross  24:26

Absolutely. And and at the end of the day, we’re still selling to human beings and human beings are complex, emotional creatures. And I have found that even in the most technologically driven sales, there’s always been the old adage in tech, that when you’re selling to it buyers, they’re very skeptical of marketing, they’re very skeptical of gimmicks, they’re, you know, they just want the information they want the data. But we as human beings, this is undeniable. We tend to justify our emotions with logic. So, the emotion, the resonance comes first, even if someone doesn’t realize that it does. And they might be trying to find the data to just backup their existing point of view, versus that they’re very data driven. And if you show them the data they will come.

 Emily Vernon  25:15

Indeed I was I, we were talking earlier about trying to find a new book. And one of the samples that I was reading was decisive. And they were saying that people. 

Maria Ross  25:24

I love that book. And Dan Heath, we will put it in the, we’ll put it in the show notes. It’s one of my I love all their books, because of their their bent on us looking at the way humans work and operate.

 Emily Vernon  25:39

Indeed, and it, it’s exactly what you mentioned that we do, in terms of confirmation bias, we are looking for those data points. But also, when you’re running a business, you’re not just dealing with facts, you’re looking at people’s livelihoods being judged for your decisions. I think that’s actually one of the hugest thing is, what will someone perceive this to be? And they had an interesting example of someone having to change their mindset to say, if my successor came in, what decision would they make, you know, getting in all those different data points in terms of what’s actually happening, how your stakeholders are feeling. And it’s, it’s always going to be emotional to some extent, and how you manage your emotions, and sometimes learn how to deal with risks as you’re running a business. So, decision making is huge. And empathy is a big thing for us to use as a point of making decisions. But we need to understand it a little bit better, so that we can also talk about it better with other people. 

Maria Ross  26:40

I love that you brought in the idea of risk, because I did an interview, that I’ll put a link in the show notes, too, with Michelle Walker, about the risk empathy, and understanding just like any other vector of diversity, when we’re putting together high performing teams, we need to have an appreciation of where people are in their risk profile and their risk footprint. Because that can actually input the impact the productivity, and the performance of the team if there’s not an appreciation of the different risk fingerprints, which she calls risk fingerprints within that team. And so, you can also see how that relates to your larger customer base, that, you know, if you’re if you’re trying to target a customer segment, and you’re trying to push them too fast, and they have a different risk profile, you’re not going to succeed with that product or service. So, I love that you brought in that aspect because it that idea of the risk fingerprint does impact how we make decisions. And we need to factor that in another layer in of when we’re looking at our ideal customers and clients looking at that vector as well. So, I love that you brought that up. Talk about what you’ve seen in terms of people looking at empathy, as a trait versus a skill.

 Emily Vernon  27:59

When we look at empathy, and honestly, the the idea of empathy is not that old, it’s about a century and what we thought it was, has changed. So, we have to give each other all a bit of credit in terms of trying to do empathy better, and to understand how to apply it. A lot of times when we look at empathy, we look at it as as a trait, or that certain people are really good at it, or functions are good at it, say designers or people within marketing or branding. But you don’t just go into a workshop and expect to be empathetic. It’s much like if you’re doing public speaking, you don’t just wait to go do public speaking to practice? Well, I hope not. But you wouldn’t usually do that to practice public speaking, even the best public speakers will do exercises to improve how they public speak, maybe play around with different ideas, and even develop further as a public speaker or someone who wants to engage an audience. And that’s where with empathy, we almost need to start thinking of it like a muscle or like a skill that we actually need to exercise it over time. Versus rely on that that one workshop that we all get really enthusiastic about to then use it, because we’ll be good at it. But it won’t be as impactful as if we’re trying to exercise our empathy over time.

Maria Ross  29:30

Yeah, I often talk about and I talked about this in my book, the concept of the empathy gym. And that you know, you don’t go run a marathon without training for it. You start somewhere and it has to be a practice. And when you go to the gym the first time, you’re It feels weird, you’re sore, you don’t do things right, quote unquote, it doesn’t mean that that one time is enough for you to be ready to run a marathon. And so this idea of that, we can just take a pill and automatically become empathetic. If that muscle has atrophied in us because we as humans are wired for empathy, it’s in our DNA, we have to build it back up again. And that takes more than one workshop, I actually was speaking to a possible speaking client the other day, and we were talking about the fact that they want to work on empathy for their management team, their sales management team. And I said, I am happy to come in and do a workshop, I can do that, and you can pay me and that’d be great, it’s not going to solve your problem, you actually need to have some sort of integrated curriculum that is repeated. And then what has to happen within the organization to reward and model and encourage empathy. It can’t just be a two-hour workshop, and everybody’s quote, unquote, cured, right. So, I love that you talk about it in terms of, and I think that makes sense for a lot of people when I when I bring up the gym analogy or your analogy about like, being a good public speaker, you don’t just like, go in cold. And all of a sudden, you’re you’re, you know, Barack Obama up on stage. So, it’s we need to get through this idea that even this quote, unquote, soft skills, which I still hate talking about them as soft skills, because I think they’re so important and so relevant to the bottom line. But those take practice, that takes time. And you have to build that up. And I love the idea of calling it a skill, not a trait. So, thank you for that. You have talked about empathy, exercise types. So, with an empathy report card, you see what type of empathy types your business or team does well, and what needs further exploration in order to better improve the cumulative customer experience. Tell us what you mean by that.

 Emily Vernon  31:47

When right now, when we look at empathy, it’s it can come off as doing one thing, you’re trying to understand someone’s feelings. But when we look at different ways of applying, say design thinking, we actually do different types of empathy throughout the process. And it can really help different teams and organizations to understand what those are. So, for example, there’s five of them, I would say you have the first one being immerse, and this is when you go into an audience’s environment, and you try to experience it to understand it. The second one is connect with, which is when we talk to our audiences and users, whether it’s like one to one or intergroup. The third one is research. And this is really desk research. To give us more context, we’re reading articles, we’re looking at influencers, we’re looking at thought leaders, the next the fourth one is imagine and this is what we try to actually project ourselves into how the audience or user might react to something. And then the fifth one is assess. And this is when we try to look at did we apply our knowledge correctly. And that was so interesting, because we want to understand the feelings. And generally, when you’re doing customer experience, or even the user experience, you have to make decisions on the go. But then at some point, you need to test them. And that’s really where assess comes in. And I’ve seen depending on the team, organization, or even industry, some people are better or more apt at doing one versus the other. But if we can start to break it down in terms of what what we already do, we can start to see how to counterbalance that type of empathy exercise with a different one to make sure that we don’t have blind spots, as well as to give a little bit more dimension to the information that we already have.

Maria Ross  33:45

So, I’m curious, and I’m gonna put you on the spot here with a curveball question. But can you talk about a time you’ve applied that to a client and what were some of the insights gleaned?

 Emily Vernon  33:56

Out what I can? What I can show is that for different organizations that they’ve been good at certain exercises. So, for example, when I was working at Converse and footwear design, and being exposed to say, like Nike, as well as JD sports, we were really good at immerse people were very just apt at understanding the culture and knowing everything in the news and knowing how to respond to that. I saw it Wreckit on the flip side, that as something as a company that’s an FMCG, that we’re really good at still our assess, really starting to look at how do we apply our knowledge correctly? Testing designs and services. So, what I saw within those two organizations, one that’s really good at immerse and the other that’s really good SS is that they would need to know consider other empathy exercises to make sure that they were reacting correctly. So, for example, with something like footwear design and culture, it’s really good to develop that intuition. But you still want to make sure that you have something else. So, you’re, you’re not just filtering something through your own lens. And I’ve seen a lot of organizations and industries improve. And though that they generally need to balance that out, in terms of making like larger group decisions.

Maria Ross  35:32

I love that, that there’s this idea of different brands being good at some of the empathy exercises, but maybe a little weaker and need improvement in the others, because I think we tend to, and this is actually opening my eyes as well, we tend to think of, there’s just one type of empathy exercise when one type of way to gather that information and get to know your customer. And I love this idea of like, getting a fuller picture. By doing all these things, not you know, we don’t have to throw out third party research or like what you call desk research. That’s important, too, and qualitative, and one on one and immersive. And so, I love this idea of making a leader think about a more holistic way of evaluating who their customers are and what they want, what they aspire to be, what their goals and fears are. So, they really can’t understand them. I guess what my question and maybe some of the listeners question follow up on that is, how do you get a company to connect the dots between all of the information they’re getting about their customer, all of the all of the empathy that they are feeling, and seeing for their customer, and get that to translate into implementation?

 Emily Vernon  36:57

The biggest part really is starting to structure your information, and categorize it. I know that sounds really cold and boring. But when you start to see what you’re doing well, and what you’re not doing well, or what information you have, that’s when you can act on it. Without that it just seems like a big jumble of information. And that kind of go back to your previous question in terms of how to identify and then improve or use them for empathy types. When I was at Converse, we did a lot of within our we had a local regional team, we did a lot of experiments in terms of creating different tools and aspects to better understand the customer, we would make, say, Instagram feeds to try to show to other people. As we saw that we were really good at immerse, we actually went and connected a lot with our audience. I mean, everywhere, whether we are in like London, or in Manchester, we tried to talk and make sure that we really understood, and we weren’t just doing it through our lens. So, I can say that, if you find yourself going one direction, it’s good to have a team that’s open to doing a little bit of experiments and trying to make new tools, and ones that you feel that might resonate with your team. And that was that was such a big thing for us. And having those in place. If we created say, we had websites and blogs. And also reports, by having a couple different ways of sharing sharing information, we started telling a bigger story. And we can engage different people. So that that’s always the biggest thing for me it was with empathy, try different things, try it, make something up, you know, look at how other people have done it, and see what sticks. There’s no right or wrong way. The biggest and most important thing is repetition, and finding something that works for for your company and your team, because you’ll be probably quite surprised of the creative things that you can come up with. And creativity is a big one in terms of empathy. 

Maria Ross  39:04

Absolutely. And so, what I hear you saying there something you said at the top of that, which was this idea of categorization and prioritization of the information that you hear? And in my mind, I’m like, of course, you know, it’s like it’s creating, it’s getting those insights and categorizing like, is this? Is this a product issue? Is this a customer rep issue? Is this a, you know, a buying process issue, and then figuring out how you can improve it in those different areas? And like, what can be solved with technology? Versus what needs to be solved with policy versus what needs to be solved with product design?

 Emily Vernon  39:42

Yeah, it reminds me of a conversation we’re having as a team, because we’re looking at this huge topic of, of sustainability. And indeed, We have to start to break these big ideas down to understand where can we act and where we can have an impact And also when you have those categories, you can start to see how you’re improving or not, which is also really motivating. We want to be able to improve an experience. And if we can see, it was x before now, it’s why it only gives us more, more hope to try more things within the organization.

Maria Ross  40:19

So, I’m going to ask you a pretty selfish question. Because I think it’s also the most the million-dollar question is, how do you? How do you get leadership to be patient enough with that process of discovery? Because, you know, I know, especially with my clients, you know, part of part of the value prop, I offer them as a very efficient brand story and brand messaging process. And I often lament the fact that we can’t spend longer on empathy for customers customer insights, I kind of sort of have to hope and pray that they will deal with that on their own right. But how do you? How do you convince leadership of the ROI of the patience of this kind of a process? And maybe you don’t have a magic bullet for us, but so let’s say there’s someone listening, who is a director of customer experience in their organization, and knows they need to be doing more of this testing and experimentation. And, you know, looking at the different empathy exercises, but they’ve got, you know, leadership team that’s like, how is this going to impact us next quarter, right? Is there any are there any words of wisdom you can share?

 Emily Vernon  41:29

There are a couple of approaches, and I’ll go through one that I’ve had to learn, which is try to attach it to an existing project. And that can really help to show its value. So even right now, within b2b, we’re working on certain projects, where I was saying, hey, why don’t we, why don’t we start to understand our customer a little bit better, because it could help us to x in this project. And I’ve been waiting for a project to, to add this on to it. So, my advice is, know what you want, and start to look and scope out what projects you can attach that to so it can grow. And also, some of the people that would be allies in the organization that can help see that value. And the other part about that is knowing that it’s going to take some time and repetition, that you’ll talk about it, and someone might go back for revert, that’s okay. It really is something consistent. But the biggest thing for me is is find find that project. And once people see the value of that it can then grow and then be added to other projects as well. 

Maria Ross  42:42

Yeah, absolutely. Once once that project knocks it out of the park, and you can say, well, here’s why it did was because we took a step back, we did all this work. And that’s why this project succeeded. That speaks volumes, it’s like you said it’s getting that first one. And I love that idea of not trying to boil the ocean. I think that’s where so many folks that are in the design or customer experience, space, feel feel disheartened, because they want to change everything all at once. And it’s just it’s finding those smaller initiatives, I always talk about, you know, transforming your company in an empathetic organization, you can start small, you can start with these little bright lights that that then become a model. And those are successfully start to get people’s attention. And then they think well, how else can we apply this? Where else can we apply this in our organization? So, such great advice. Thank you, Emily. This has been such a great conversation. I appreciate your time and your insights. We’ll have all of your information in the show notes. But really quickly for people on the go. Can you tell them the best place to find out more about you and your work or where to connect with you?

 Emily Vernon  43:46

Yeah, of course, if you want to learn a little bit more about my work and what I do, you can find me at Emilyvernon.com.

Maria Ross  43:55

Wonderful, nice and easy. Thanks again for your time today. 

 Emily Vernon  44:01

Thank you, Maria. 

Maria Ross  44:03

And thank you everyone for listening to another wonderful episode of the empathy edge podcast. As always, if you enjoyed what you heard, please share it with a friend or a colleague. And don’t forget to rate and review we love that. Follow us, subscribe, do all the things and until next time, please always remember that cashflow, creativity and compassion are not mutually exclusive. Take care and be kind. 

Cash flow, creativity, and compassion are not mutually exclusive™

Lisen Stromberg: What Modern Leaders and Cultures Need to Succeed in the 21st Century

Leadership has changed in the last few years, and it can be disorienting for leaders who’ve subscribed to and succeeded with the old narratives about good leadership. Companies and their leaders need to reframe their cultures to meet the new world of work in the 21st century. It’s more than just being nice or being a “cool” boss or giving everyone free lunch. It requires deep and honest self-assessment and a growth mindset to shore up those necessary skills. My guest today, Lisen Stromberg, tells us what skills are required for modern leaders to be successful and how cultures can transform for maximum success.

We discuss where existing leadership and culture paradigms came from and how they have changed, what skills modern leaders require for success, outlined in Prismwork’s HEARTI model, and Lisen also shares her research project on men and male leaders in the workplace that they are doing in partnership with the W. K. Kellogg Foundation.  Men and male-identifying leaders, you’re invited to take the survey linked in the show notes to share your experience.

To access this episode transcript, please scroll down below.

Key Takeaways:

  • The army originally established the tenants of leadership back in the 1940s. That is not what is still needed in the modern business world. Influence has changed, leadership has changed, and it will continue to evolve as well. 
  • A failure of leadership that we see all the time is when a leader comes in, they do a great job creating a culture, leave, and then that just all falls away.
  • Many leaders may not have the language, but are already doing the right things to promote equity and allyship in their company, even if they don’t know that they are doing so.
  • Culture is a competitive advantage that is hard to replicate. 

“Culture is the competitive advantage. If you don’t know how your culture is operating, and don’t have a North Star of where you want to go, you’re not going to win. You’re going to lose in the war for talent, profits, investors…in the war for all.” —  Lisen Stromberg

About Lisen Stromberg, CEO and Co-founder, Prismwork

Lisen Stromberg is CEO and Co-Founder of PrismWork, a culture transformation and leadership development consultancy. She is a highly sought-after speaker and thought leader on the future of work. Her book, Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career, covers how highly achieving women have navigated the work/life integration issue by crafting nonlinear careers.

Connect with Lisen Stromberg:

PrismWork: https://prismwork.com

Twitter: https://twitter.com/LisenStromberg

LinkedIn: https://www.linkedin.com/in/lisenstromberg/

Instagram: https://www.instagram.com/lisenstromberg/

References Mentioned:

Men and male-identifying knowledge workers, any level: Please take Prismwork’s and W. K. Kellogg Foundation’s research survey on men in the workplace. Your input is invaluable to the research: www.menatworkresearch.com

Primswork’s HEARTI Quotient inclusive leadership assessment for the 21st Century: HEARTI stands for Humility, EMPATHY, Accountability, Resiliency, Transparency, and Inclusivity. It is built on assessments with hundreds of leaders across numerous industries as well as extensive research on modern leadership competencies. 

Re:Work, Understand Team Effectiveness. Info on Google’s Project Aristotle. 

What is Psychological Safety? Google’s checklist to ensure psychological safety 

Josh Lev: The Top Global Expert for Modern Dads at Work

Rebecca Friese The Empathy Edge interview: How to Build a Good Culture

Josh Levine The Empathy Edge interview: Building an Empathetic Culture

Susan Hunt Stevens, The Empathy Edge interview: The ROI of Psychological Safety

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathyhttp://red-slice.com/business-benefits-empathy

Connect with Maria: 

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria’s brand strategy work and books: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: Red Slice

FULL TRANSCRIPT BELOW:

Oh boy, leadership has changed in the last few years. And it can be disorienting for leaders who’ve subscribed to and succeeded with the old narratives about great leadership. You know, the ones command and control show no emotion, all of that. companies and their leaders need to reframe their cultures to meet the new world of work in the 21st century. It’s more than just being nice, or being a cool boss, or giving everyone free lunch. It requires deep and honest self-assessment and a growth mindset to shore up those necessary skills. My guest today, a fabulous colleague and mentor, Lisen Stromberg tells us what skills are required for modern leaders to be successful, and how cultures can transform for maximum success. Lisen is CEO and co-founder of prism work, a culture transformation and leadership development consultancy. She’s a highly sought after speaker and thought leader on the future of work. Her book work pause thrived. How to pause for parenthood without killing your career is more relevant than ever, and covers how highly achieving women have navigated the work life integration issue by crafting nonlinear careers. We discuss where existing Leadership and Culture paradigms even came from, and how they’ve changed. What skills modern leaders require for success outlined in prism works and hardy model, please take the assessment to see where you land. The link is in the show notes. And Lisen also shares her research project on men and male leaders in the workplace that they’re doing in partnership with the WK Kellogg Foundation. Again, if you are a man or a male identifying leader, you’re invited to take that survey, and it’s linked in the show notes so that you can share your experience. This was such a rich discussion, and we covered so much, I really hope you enjoy it. 

Maria Ross  03:16

Welcome, Lisen to the empathy edge. I have been looking forward to getting you on this show for a while now to talk about culture and leadership in the 21st century.

 Lisen Stromberg  03:26

Maria, you know, I always love being in conversation with you. So, this is wonderful.

Maria Ross  03:30

We should just record our talks when we all have them. Right? Absolutely. And you you are such a huge proponent of the empathy edge. And it’s very seedling stages. And I remember sitting in your home in San Francisco talking about, hey, I have this idea for this book, but I’m not really sure where it’s gonna go. So, I look where we are now. I know Look where we are now. Now we have a podcast. So, so we are here to talk about 21st century modern culture, modern leadership. So much of the work that you do with prism work is helping companies build a more inclusive culture, transform their cultures, because it’s the right thing to do, but also so they can thrive in the market. Right. And that’s the thing I love about the work you do. And that I do is that we’re proving that all these these things about how you treat people, and inclusivity and empathy are actually good for the bottom line. 

 Lisen Stromberg  04:24

What a concept! what a concept, right? It can spend all this time worrying about your capital costs, it’s time to look at your operating costs and your people or your operating costs. So, let’s think about that. 

Maria Ross  04:35

Exactly, so talk to us a little bit about how leadership has changed in the last few years. And what are those core competencies that are required for modern leadership?

04:46

Well, I mean, I think all of us have been so destabilize these last four years, right five years, you know, the the social unrest, the political unrest, obviously COVID has changed everything. We used to believe and we worked Reed, many of the leaders in leadership today were trained, there was a certain way to lead, right? It literally came out of World War Two, the return of all of these great soldiers, the army established modern leadership competencies literally in 1940 1955, I think is what it was. And what they established was, you know, that follow the leader is hierarchical, you know, in the worst-case scenario, my way or the highway. It wasn’t distributed, etc. And what I love is for starting, you know, and that really was how so many leaders came up came into their leadership roles, they were literally modeled and mentored after that. So, all of a sudden, COVID hits and the way they establish power, the way they establish authority, they we established an influence doesn’t work anymore. Couple that with a social media, you know, changing dynamic, and it’s fundamentally shifted. So, the question is, how, what we’re seeing and what the research that prism work has done. And what I have done in my class at Stanford that I co teach with Gina Nichols, is really looked at what are those core competencies, and thank you for asking for modern leadership. And after doing extensive 1000s, of cert, you know, a survey of 1000s of leaders and you know, scores of interviews, etc, we really came down to six core competencies, and they are humility. In other words, we think of this as servant leadership, we think of this as the ability to sort of say, I don’t know, have all the answers, but I really want to understand so coming with that kind of vulnerable, you know, humble mindset, rather than you talk to me, because I’m the leader, it’s, I want to find out you so I can lead better advisors. Who are who I’m leading right now. So, humility, empathy, I don’t even know Yay, we’re there. You know that answer, right? That’s fundamental, right? You cannot, you cannot leave in the modern workforce without understanding empathy. And you know, at length, we can talk about the three kinds of empathy and all those other things that you’ve taught me. Accountability. Now, interestingly, we’ve leaders, anybody who’s in the leadership role has to be be accountable it but it’s how you’re accountable, and how you have others be accountable. And it’s not just accountable for delivering results. It’s accountable for creating a culture, it’s accountable for how you show up and they show up collaboratively. So accountability is much broader than just that vertical, did you deliver the profits on time, etc. And that’s a real adjustment for many. Then we go on to resiliency. And of course, in the midst of COVID, and all of this, we’ve been forced to be resilient, and really test ourselves and figure out, can we be agile, we, you know, there’s this wonderful book, Grit by Angela Duckworth. And it’s awesome. The problem with grit is grit is tenacious and you often don’t give up when you should, the great thing about resiliency is you have to fail to be resilient because you learn from it, and you evolve and iterate and grow. So, you don’t just want to have grit only all the grits great. You also want to be resilient, you want to fail, learn from it, and so on. Transparency, that’s a big one specially right now, when so many people are afraid about canceled culture and companies are being asked What’s your data, demographic data? You know, all of these things? Data Governance, management, how are you transparent? So, we look at transparency as an individual, how do you show up again? Do you show up in a humble way with empathy, etc? And also, what are you willing to take a stand on? Right? I don’t know, you know, what kind of leader you are until I know what you’re willing to take a stand on. And right now, given the political climate and everything else, Roe v. Wade, you know, all the conversations are, what are you willing to take a stand on? And how are you going to shop around that that’s part of what transparency is. And the last one, and we really think of this as the heart of the model that we’ve established har T, is inclusivity, you cannot be a modern leader, if you aren’t thinking about how do you include people? How do you make them feel psychologically safe? So, they can actually challenge you as a leader? How can you actually include their voices? And so, inclusivity for us is yes, of course, demographic, gender, you know, all of the things that you would imagine, but it goes beyond that to how are you including everyone’s voice? How are you showing up as a leader? So, those are kind of what we call again, I’ll say hardy, the six core competencies of modern leadership.

Maria Ross  09:24

Yes, I love it. I mean, it’s a great acronym, H E A R T I. And you can learn more about that at prison work. We’ll have all the links in the show notes, of course. But I want to just dig into two things you said one was, you need to be accountable for more than results as a leader and I think that’s a big shift for the the classic leadership model, which was I’m only going to be judged as a leader based on the results I produce. And it doesn’t matter if I’ve burned my people to the ground in order to deliver those results. And that’s not the game anymore. No. And so I have always talks about the fact that you know, the reason you’re a leader and they’re paying you the big bucks is because you have to worry about people. Like that’s your job now. 

 Lisen Stromberg  10:07

Yeah, yes. I was listening to McKinsey, talent talking. It’s called Talent talk. They had it. And they, one of the guest speakers said a really great thing, which is, how do you get people into the office, and the way you get them into the office is be a really great leader. Right? And in other words, not that I’m advocating to, you know, to everyone in the office, but the what’s cool, the new kind of really great, cool thing to have. It’s not ping pong tables, it’s not lunch. It’s be the kind of leader that people want to show up for either in person or virtual, or whatever it is. That’s the new currency.

Maria Ross  10:43

Right.

 Lisen Stromberg  10:44

So, to your point, you’re absolutely if you don’t actually be accountable in a way that goes beyond profits, right? So, it’s people purpose profits, those three P’s, if you’re not focused on all three of those three P’s in this new world of work, you’re going to fail as a leader, and we see it happening all the time.

Maria Ross  11:00

And we should, you know, point out that to exactly what you just said, it’s something a colleague of ours, mutual colleague of ours, Rebecca Freese talks about engineering, right? Oh, punching bar tables and freak heads on Friday, do not a culture make no we’re in and we’re not asking leaders to just roll over and give their teams whatever they want, however, crazy it sounds. So, I think, you know, people don’t understand it’s a spectrum. And it’s about creating an environment. It’s just like, I mean, you don’t want it to be this paternalistic, but sort of like, parents create a good environment. That is the it has boundaries, it has expectations, but it also has fun, it has caring, it has empathy. That is, you know, most you’ve seen the research to on Gen Z and millennials where they want a second family. 

 Lisen Stromberg  11:48

Yes.  

Maria Ross  11:49

And they’re at work and they’re willing to spend the time at work and to deliver, if they feel like it’s a second family. Yes, you don’t have to go overboard and say yes to everything to be a quote unquote, good leader or a fun leader. But it’s, it’s about providing that balance and providing that structure and that environment where people can perform at their best. But there are expectations, there are boundaries, and there are responsibilities.

 Lisen Stromberg  12:16

So it’s interesting, parenting, you know, may or may not be the appropriate analogy, but I do. Meaning that, you know, many people aren’t parents and their parents to dogs and cats and that, but I do think there was something in parenting that does play relevance to me. We talked about helicopter parenting, right, where you’re constantly right, as opposed to Bumper Car parenting, that idea that I’m going to give you the boundaries you can bump against, but you’ve got boundaries, but you get to test them, you get to go and challenge yourself, push yourself, you know, and I’m gonna give you those boundaries. So, you can succeed as a parent. That’s authoritative parenting, not authoritarian parenting, helicopter parenting is authoritarian parenting. So much like those you asked the original question, which was what has changed, I think that’s a fundamental change in leadership. We’re not about authoritarian Leadership Without authoritative leadership. You follow me, you, you, you listen to me. And I, as a leader, give you the boundaries, so that you can be the next leader, my goal is to help evolve you to the next leader, because there’s going to be a day when I’m gone. And I want you to succeed, I want to take what I do, and infuse it so that it can continue, right. A failure of leadership that we see all the time is a leader comes in he or she does a great job creates a culture, they leave because many leaders do leave and then that completely, you know, just all falls away. That is a failure of leadership. In my opinion, if you’re if your leadership doesn’t live beyond you, you’ve done anything wrong.

Maria Ross  13:51

And that’s a shift for a lot of, you know, maybe less than stellar leaders that I’m thinking of from my past. That’s a shift because that is it’s not just about leaving a legacy or secession planning or succession planning or anything like that. It’s about that as part of your role as a leader is to empower your team so that you are you are grooming them, you are you are skilling them up to be the future leaders and that’s not a threat to your leadership. In the moment you are the leader right? That’s actually what you leave behind and and the number of people that get promoted and go to leadership positions that are on your team is the mark of a good leader.

 Lisen Stromberg  14:31

I’m sure there is a study out there I haven’t seen it if any of your listeners have seen it, haven’t sent it to us looking at kind of the impact of a leader and where how they trained or supported or you know, sponsored and advocated somebody and they then went somewhere else. They then infuse that in their culture and so on. There must be research out there. I’m sure if someone has done, I just haven’t seen it, but I’ve heard about it anecdotally. He was someone who has been led in the way that we’re discussing has built those skills has gone somewhere else has modeled that. And then that person that they met, LED has gone somewhere else and infused it, it’s a movement, right? You want to have that kind of mindset. And that approach of my legacy is vertical. My legacy is a web. And I want to kind of support people, you know, to go out and change the world and create workplaces that are better for all of us.

Maria Ross  15:26

Right? Right. And that is the mark of good leadership. So, I do want to mention quickly that you have with this Hardy quotient, this Hardy hodell, you have a leadership and inclusive leadership assessment called the Hardy quotient, and you think of it as a StrengthsFinder for the 21st century. So, we’re gonna put a link so folks can just take that right. 

 Lisen Stromberg  15:49

Yeah,  absolutely. Okay, can go to Hardy quotient.com. And yes, please, thank you put the link in there. We now have oh, you know, well over 1000 leaders, you know, heading into 2000 leaders who’ve taken it, it just came out not that long ago. And what’s fascinating is this, this awareness that that the Hardy quotient gives leaders to understand how they’re showing up, they think they’re showing up, right, and then they can go back, this goes back to the humility. Hey, I did the Hardy quotient. It says that I you know, have an area of strength in inclusivity, which is wonderful. But I need to work on my accountability. Hey, team, why don’t you take this let’s talk about where we’re strong as a team and where we’re not what’s this look like? We have one wonderful early beta tester. She was the head of DNI at a global insurance company. And she’s now got all of her leaders, you know, 150 leaders now taking it and they’re actually having these conversations about how do I show up as a hardware leader? What does this look like? Where are we as a team strong? Where do we need to grow? What I think is fascinating with the data that we’re now seeing is there’s some we’re just beginning to see some cross tabulations, and we’re starting to run the analysis. And I think this will be really fascinating for you, leaders who show up really high in empathy, sometimes struggle with accountability. And I know you

Maria Ross  17:08

And I have heard that. And I actually just attended a webinar a while ago, that was given by business solver. And business solver is a company that puts out a yearly state of empathy in the workplace. And I use their research extensively in my book, and they were talking about the fact that, you know, you empathy has to be hand in hand with accountability. That’s how you don’t let people just everything run amok, right? So, then empathy lives hand in hand with accountability in the workplace,

 Lisen Stromberg  17:43

Right. But you also taught me about compassion, empathy, right? Not over emotional empathy, not cognitive empathy, but the whole concept of compassion, empathy that says, it’s really service leadership again, right? That how can I be of service to you? How can I come with that full hearty mindset, and actually know that you need boundaries to you for you to be successful? You need accountability, I have to help you thrive.

Maria Ross  18:07

It’s yeah, compassionate empathy. It’s compassion is really the empathy and action. And so, what are those boundaries? What are those expectations? What are those policies? What are those, you know, all the things we’re going to do in order to exhibit m&a in the workplace. So, I love that. So, I want to pivot because, you know, we’ve danced around this a little bit in terms of inclusivity, and also with leaders having to sort of change their mindset and change their their MO, maybe even to the point where this is where I have empathy. They have to change what got them to where they are, that’s, we need to have empathy for that. Because their whole careers, they were told the rules were one thing. And now they’re being expected to just turn on a dime, right. And so that’s why organizations like yours, that are helping leaders and helping cultures make that shift are so important. You don’t have to do this alone. And so, you’re doing some research around men and male leaders in the workplace. Because, you know, let’s face it, most of our leaders in the workplace have historically been men. And we want them to be allies. We want them to open up the leadership opportunities to not just women but people of color to transgender individuals to individuals that have all kinds of viewpoints that they bring to the equation and to the challenges in the workplace, which actually, you’ve probably seen the research to it talks about the fact that the more diverse your leadership team, the better decisions you make.

 Lisen Stromberg  19:38

Right and that’s that research is all proven that now we’re well beyond the conversation. Well, this data extensive.

Maria Ross  19:44

Yes. I love it. So talk to us about the research you’re doing on men and male leaders in the workplace and what your what are male leaders saying maybe some of the ones that are struggling with this shift? What am What do you hear them saying what what are they What are they going through? Where do they need to shore up their skill set?

 Lisen Stromberg  20:04

Well, I want to share a little bit background. Yeah, it’s a great question. And I want to share some background. So, the Kellogg Foundation approached us they have a racial equity program that they have been doing for a number of years with corporations, you know, across the country, actually, I think it’s even global. And one of the challenges they were experiencing is many of the leaders, not at the very top. In fact, 62% of CEOs report being true believers in inclusion. So that’s not the problem. It’s that next layer down the VP, the director, even the manager, who are struggling with what does this look like? What does this mean for me? How do I do this, because to your point, many of the individuals who have gotten to that point, got to that point based on an old narrative about what leadership look like they earned their power in a different way. So, I too, have deep compassion and empathy for so many who are trying to lead this new way. And again, for men in particular, because often we blame and shame men, you’re not showing up the way we need excetera, which then goes into that kind of scarcity mindset of Oh, my gosh, there’s only so much pie to go around. And of course, you and I both know, world Carol Dweck research out of Stanford growth mindset. It’s not a pie people pie just gets bigger. And it’s hard to truly understand what that looks like. So Kellogg approached us and said, Hey, we’re really interested in this. Can you help do this, this research around kind of men at work is sort of what we were talking about. And again, this is the knowledge not the bands. Yeah, no, not the bands. Don’t make that go into my head. But they, but again, this is the knowledge worker space, this is, you know, and they were looking at really kind of that, that segment of, I don’t want to call them middle middle managers. That’s not what I want to call them, because I do think they’re leaders. But but but they’re not the CEOs, if you will, 

Maria Ross  21:57

I like to call it that level that stuck between leadership and doing, you know, it’s like they they’re, they’re also responsible for implementing, as well as leading, they’re not so far high up that they’re just, you know, making declarations and IIDX. And sort of solely focusing, but they’re the ones that have to bring initiatives to life.

 Lisen Stromberg  22:16

So not only are they leading, they’re also doing imagine how hard that is, right? Yeah. So we’ve just started this research. And we’re excited. We’ve done a series of qualitative roundtables and interviews, and then we’ll be launching our survey very shortly. And what we’re finding already is something that I didn’t expect, which is we went into it talking about and thinking about inclusion, and they came back to us saying it’s all about leadership. In other words, for them, the number one challenge, as you’re saying was, I don’t know how to lead now. I don’t know, what is the you know, what’s the tip sheet for how to lead today? We thought they were concerned about how to be allies, that was way down on their, their, I need to know list. What was also really fascinating to me, and part of this is generational meaning, you know, how do I navigate the many generations that work the different priorities, etc. So that’s part of it. But truly, I don’t know what leadership looks like today. I just feel like I’m in quicksand. The other thing that I thought was really fascinating is there was clarity on what ally ship looks like. And in some didn’t even understand that, you know, what didn’t even have a name for it. But interestingly, many of them were actually doing things that you and I might say, oh, that’s what an ally does. This is a how ally ship. So there’s also confusion about the stuff they’re already doing. They’re already showing up with their power intentionally. They just don’t call an ally ship. They call it management. There’s a there’s right, because right, or mentor ship and some mentorship. Yeah, but exactly. And so, for them there was this is the nomenclature was confused, is is confusing. I think, also what I find fascinating is this disconnect between, you know, this belief, that’s what’s in it for me, you know, if I have to advance your book, while What about my book, or what about me, right? There’s this kind of zero sum thinking going on. But in fact, what we’re trying to help so many of the men see through this research, and what’s really showing up is those individuals, men who actually do know how to lead in this new world of work, succeed, they rise up, they deliver their numbers, they actually feel more confident. I mean, this the benefits to self are huge. And so, I think the the narrative that Oh, I have to be ally, and I’m going to give up my power is completely flawed. The idea that being an inclusive leader means that, you know, again, I’m sharing my power, it’s a fundamental flaw in the way we think of it. It’s literally Oh, I benefit when this happens. I actually grow as a human, I become a better leader, and that means all the results that are counted ability thing, that’s all going to get better for me. So, we’re seeing all of this richness right now I can I can wait to get the final results.

Maria Ross  25:07

Right. And so, and male leaders can still take this survey.

 Lisen Stromberg  25:11

Yes, we’re right in the middle of the research right now. And so, we can send you a link and please, 

Maria Ross  25:17

We will have a link in the show notes. Do you have a Do you have a verbal link? You can let us know.

 Lisen Stromberg  25:22

We don’t I think we’re gonna probably call it men at work. men@work.com survey? I don’t know.

Maria Ross  25:27

We don’t know yet. We will have it in the show notes. For sure. Thank you. So, so men, and what type of men can take this survey any any L in the workplace,

 Lisen Stromberg  25:37

Any male in the workplace can take this survey, again, it is knowledge workers. So, you know, first line, you know, first line workers and all of that that’s not really where the focus of this research is not to say that an important research needs to get done. But any any buddy in the knowledge worker space,

Maria Ross  25:53

So, they don’t have to be a VP or director.

 Lisen Stromberg  25:55

Oh, no. On the contrary, we’re already seeing interesting dynamics between, you know, the Gen Z’s versus the boomer with a diet that’s so rich in itself, right? Yeah, yeah. The thing that I also finding fascinating is, you know, in the midst of COVID, all this research was, was being shared about women leaving the workforce or down downshifting. But in fact, we’re finding there’s similar data around men. So men who were forced to be cared, not forced, but have the opportunity to be caregivers, and you know, either their children, their families, and suddenly didn’t have a network in place to do it. We’re seeing huge shifts around that I was literally on the phone earlier today with Josh lens, who wrote all in about, you know, fathers in the workforce and what that means. And he said, the data that he’s seeing is literally that men suffered the same level of anxiety, the same challenges to their careers, etc. And that couples were trying to figure out who was going to pause their career. And in fact, in many cases, the women did not because they felt that the women were better caregivers, but because the women weren’t making as much money as the men, right, so it’s all full circle. Right? Right. If women had fair pay and pay equity, men might have more freedom, if you will, to actually navigate their their their journey in the workplace. So, there’s this stuff goes on forever. Talk for hours. 

Maria Ross  27:17

Such great stuff. I want to ask you kind of a rogue question here. But you know, in your work with culture transformation at prism work and the companies you work with, what is the problem? They’re articulating? Are they are they actually coming to you and saying, we want to transform our culture or transform the way they lead? Or how are they articulating the challenge that they have?

 Lisen Stromberg  27:39

It’s a really interesting, it’s a really great question. Our clients have come from us, and a whole host of ways I want to understand work from anywhere, can you help us look at our culture to help us figure out how to do this? Well, I want to increase more gender diversity in our company. And we know that there’s a problem, can you help do a culture assessment to understand what the issues are and help us grow from there, we want to go public, we have a number of, you know, high tech firms or tech firms in Silicon Valley that want to go public. And they know that they know to do that, they actually have to have a certain level of you know, women on boards, or diversity on boards, etc. All of that’s being challenged in the courts these days. But they actually want to have that kind of best-in-class culture. Help set me up for success. So we can you know, venture capitalists are reaching out saying, Hey, we’re about to fund this company, can you do an assessment? So, because of that, they we know where their issues are, like, sort of our assessment looks not just a DNI, we’re actually looking at a full plethora of what is the 360 experience of the company, we actually call it gleam, its governance, that’s probably the policies leadership, how to leaders show up the employee experience, what’s the lived experience for the employees, the environment? What are the tools and training? And what are the what are the systems in place, right, you know, people analytics, are they work from anywhere? Or are they not? What is that? What is the environment? And then market with their employer brand? What’s their employer internally brand internally? What’s it externally? What are their competitors doing? So that is a pretty robust assessment, but it allows us to look at where they are on this kind of continuum, a 21st century readiness. What’s interesting is we’re starting to see private equity firms are reaching out to say, hey, we’re thinking about purchasing this company, but we’re not we want to know what the problems are, before we get in there were the fingers and the filters and how culture transformation or just culture is understood is fascinating. 

Maria Ross  29:38

Well, I’m just heartened to hear that this is becoming a part of due diligence, for lack of a better term and not just looking at product market fit. They’re not just looking at, you know, year over year revenue. They’re not looking at total addressable market. They’re also looking at culture as a competitive advantage and as our tagline and as it comes had an advantage that you it’s very hard to replicate. Right? 

 Lisen Stromberg  30:03

Well, that’s exactly right. And also, if they’re trying to merge cultures, they need to understand what’s the dynamic here, and how effective or ineffective will this be, because profitability at the end of the day will be impacted if you can’t merge effectively. So, we’re starting to see a really interesting movement around that. So, what I love, and I do believe this really is a shift in these last five years is this fundamental understanding that you culture to your point, as we say, that’s our tagline. Culture is the competitive advantage. And if you don’t know how your culture is operating, and don’t have kind of a Northstar, of where you want to go, you’re not going to win, you’re going to lose in the war for talent in the war for profits in the war for investors in the war for all right.

Maria Ross  30:44

Well, at the end of the day, I mean, your company is made up of a group of individuals that are getting the work done quickly. And so, it’s, it’s surprising that it took us so long to get here to understand that, but we’re here and it’s good. And I’m gonna put a link in the show notes as well, to a few other episodes I did with culture experts, Rebecca Greece and her good culture, and also Josh Levine of great Monday. So, I will I will put those links in the show notes as well, because we, we talked about this issue of culture sort of being being the last not the last bastion of competitive differentiation, but one of the hardest ones to, to copy and replicate. So, if you’re really trying to stand out from your competitors, this is a great way to do it. So absolutely. So, as we as we leave off, I love if you could just you know leaders listening who are like yes to all of this. And I’m a deer in headlights, I don’t know where to start. Where do you suggest leaders start shoring up their skill sets? Or even like I said, assessing where they are on the spectrum? Where can they go? What can they do, obviously, maybe the hearty quotient right place to start?

 Lisen Stromberg  31:54

Right, I would I would highly recommend they go and sort of understand go and get the hearty quotient, that would be a great place to start. I teach this class at Stanford, our next class will be in January, you can go to Stanford, and so they find that class, it’s part of the next gen. 

Maria Ross  32:10

And it’s delivered on its delivered virtual exam. Anyone can take it. Wonderful. 

 Lisen Stromberg  32:14

Yeah, yes.

Maria Ross  32:15

And I’ve had the opportunity to guest lecturer at that class. And it’s a great. 

 Lisen Stromberg  32:18

Again, and again, and again. 

Maria Ross  32:19

I know, I love it. I love it. Such good stuff. 

 Lisen Stromberg  32:23

Feel free to reach out to us at prison work, we get prison work, we’d love to have to support you. There. There’s so the good news is right now the resources are better than ever. One specific resource that we in our class send people to is Google has done some work around psychological safety. And they’ve open sourced what the you know, what the issues are, and how to provide that. That could be an immediate today, what do I do today, I go and find out what psychological safety is and how I can set my employees up for that. Because so much of what we’re finding is that employees don’t feel that they can really show up with humility, because they’re afraid to say, I don’t have the answer. It’s we’re taught in our culture, that it’s not okay to not have all the answers, right. 

Maria Ross  33:13

It’s that outdated narrative, like you said earlier, it’s that, and that’s the thing that I you know, if you’re a leader, you’re saying, Well, I was told my whole career, never to admit, I didn’t know never to admit I was wrong. Like, that’s gonna be really hard for me to make that shift after 30 years.

 Lisen Stromberg  33:30

That’s right. Exactly right. Exactly. And I back to that compassion and the empathy for that situation. But the truth of the matter is, if you leader wants to succeed, you have to make this shift, it’s not an option. 

Maria Ross  33:42

So, and the good news is, you know, the good side of that is you can let your guard down a little bit. You don’t have to, you don’t have to have the pressure on yourself. And it’ll bring you closer to your team used to, you know, you still want to be a decisive leader, you still want to be a confident leader, but you can have confidence and still admit you and you can confidently admit, you don’t have all the answers. Let’s work on this as a team. So I love it. 

 Lisen Stromberg  34:09

And then the other side of that is to listen. Yeah, right. That’s where the empathy comes in. Listen to what they’re trying to tell you and and give them the safety to be able to tell you what you need to hear.

Maria Ross  34:19

Right. Right. I love it. Well, listen, this has been awesome. Thank you for this conversation. There’s going to be so many things in the show notes, listeners, I’m going to put links to everything we referenced and discussed some past interviews on the empathy edge that will be helpful. And of course, for the men in the in the I don’t even know what it’s called the listening audience,

 Lisen Stromberg  34:40

the listening audience,

Maria Ross  34:41

I’m gonna put a link to the research that prison work is doing and they would love to hear from you and and hear your story and hear your voice. So please do fill that out. Lisen, where again, we’ll have all the links in the show notes, but where can folks find out more about you or connect with you? You and your work.

 Lisen Stromberg  35:01

Sure, they can find me on LinkedIn, Lisen (L-I-S-E-N) Stromberg (S-T-R-O-M-B-E-R-G). They can find me on Twitter. I’m on a little bit on Instagram, but mostly on Twitter and LinkedIn. And of course, they can go to prison work and find me and find us there.

Maria Ross  35:17

Awesome. Well, thank you so much. It’s always a pleasure talking to you. I always I always learned something when I talk to you. So, it’s amazing. Thank you for coming on the show. 

 Lisen Stromberg  35:25

It’s a pleasure. Thank you, Maria. Good luck. 

Maria Ross  35:27

And thank you everyone for listening to another great episode of the empathy edge podcast. As always, please rate and review it if you get a chance and tell your friends tell your colleagues about the show. Until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind. 

Cash flow, creativity, and compassion are not mutually exclusive™

Parissa Behnia: How Badass Leaders Convert Raw Power into Real Influence

What is a badass leader? According to my guest today, they’re badasses who go 80MPH in a 45MPH zone but don’t always check to see if their team is strapped in or interested in going for the ride. These leaders are high value to a company but their “prickly” edges may start to diminish their value. But what if we could help those leaders embrace more empathy and channel that energy and drive into success and innovation? What is the opportunity cost of dismissing or sidelining such prickly leaders?

Executive coach and advisor Parissa Behnia coaches C Suite and Senior leaders who are high will – high skill and have a growth mindset. Today, we talk about the hierarchy of prickly leadership, why many 3D leaders actually do care about the negative impact they have but are not sure how to change the dynamic; why they protect themselves so much, and how they can use her EMPATHY framework to create stronger relationships, set aside ego, and have much more influence and success.

To access this episode transcript, please scroll down below.

Key Takeaways:

  • You don’t have to like a leader personally to understand the radical impact that they’ve had on us and on society.
  • Once we start learning to have acceptance for our vulnerability, it becomes easier to have a conversation about leadership ultimately being about humanity, and not about the “doing” of whatever it is that they do.
  • A manager worries about doing things right, a leader worries about doing the right things.
  •  In terms of empathy, when it comes to leadership, it’s really about content and context.

The number one problem with badasses is that they’re called ” too much” whereas I think they’re exactly what we need.” —  Parissa Behnia

About Parissa Behnia,  Executive Coach and Advisor

Parissa Behnia coaches C Suite and Senior leaders who are high will – high skill and have a growth mindset. In other words, they’re badasses like you who go 80MPH in a 45MPH zone but don’t always check to see if their team is strapped in or interested in going for the ride. These leaders are high value to a company but their edges may start to diminish their value.

These days, leadership is full of complexities whether you’re navigating from an audacious goal or trying to avoid that iceberg up ahead. In either case, Parissa’s clients choose her because she’s either sat in those seats or next to those seats often enough to know how it can feel to be alone in a crowded leadership room. She’s unafraid to speak truth to power to help propel you forward.

With over 20 years of corporate, consulting, coaching, Parissa’s key strategic difference is Empathy as a strategic imperative. She’s so passionate about employing empathy in business that she’s developed the Sixense Empathy Model™.

Parissa has taught entrepreneurship seminars and is a frequent speaker on strategy, leadership and entrepreneurship. She is a Certified Professional Coach, holds a BA from Northwestern University and MBA from NYU’s Stern School of Business.

References Mentioned:

Empathy Edge Podcast Episode with Paul Marobella, Leading Through Crisis: https://theempathyedge.com/paul-marobella-leading-through-crisis/

Connect with Parissa Behnia:

Sixense Coaching: www.sixensestrategy.com

Linkedin: https://www.linkedin.com/in/behnia

Inconceivable Influence Coaching Program: https://bit.ly/InconceivableInfluence. A group program for leaders and aspiring leaders who want to convert their raw power into influence.

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathyhttp://red-slice.com/business-benefits-empathy

Connect with Maria: 

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria’s brand strategy work and books: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: Red Slice

FULL TRANSCRIPT BELOW:

What exactly is a badass leader? According to my guest today, there are badasses who go 80 miles an hour in a 45 zone. But don’t always check to see if their team is strapped in, or even interested in going for the ride. These leaders are high value to accompany but they’re prickly edges may start to diminish their value. But what if we could help those leaders embrace more empathy and channel that energy and drive into success and innovation? What’s the opportunity cost of dismissing or sidelining such prickly leaders? Are we missing out on the next Steve Jobs Thomas Edison or Kamala Harris, executive coach and advisor Teresa Bania. Coaches C suite and senior leaders who are high will high skill and have a growth mindset who are badass leaders. She especially loves helping what she calls three D leaders difficult dismissive and divisive channel their raw power into influence and impact. Teresa’s key strategic difference and strategic imperative is empathy. It means that leaders seek content and context to do a better job of serving their customers and engaging their teams. She has developed the Sixth Sense empathy model and wants all of us to put empathy at the forefront of how we engage. Today we talk about the hierarchy of prickly leadership. Why many 3d leaders actually do care about the negative impact they have, but are not sure how to change the dynamic, why they protect themselves so much, and how they can use her empathy framework to create stronger relationships set aside ego and have more influence and success. If you are not a badass leader, I bet you no one so you will love today’s conversation. 

Maria Ross  03:31

Let’s get connected. If you’re loving this content, don’t forget to go to the empathy edge.com and sign up for the email list to get free resources and more empathy infused success tips and find out how you can book me as a speaker. I want to hear how empathy is helping you be more successful. So please sign up now at the empathy edge.com. Oh, and follow me on Instagram where I’m always posting all the things for you at Red slice Maria.  

Maria Ross  04:06

Welcome Teresa to the empathy edge podcast. This has been a long time coming to have you on the show because I so enjoyed connecting with you and interviewing you for the book, the empathy edge and here you are now to talk to us about the important role of empathy and leadership.

 Parissa Behnia  04:22

All right, here we are. I am so excited to be here. When you and I first spoke I love the concept of your book. And when I finally had your book in my hands I read it in one or two sittings at the most. And then the time that you came to Chicago and you spoke to that group at General Assembly it was just so magical with like,

Maria Ross  04:50

Oh my gosh 

 Parissa Behnia  04:51

your genius in person. 

Maria Ross  04:52

Thank you.

 Parissa Behnia  04:52

So this is privilege. 

Maria Ross  04:55

And that was the before times right then […] and I had this huge just a book launch tour that I was gonna plan. And luckily, I made it to Chicago and I made it to Seattle and Vancouver before. 

 Parissa Behnia  05:06

Yeah, the halcyon days of pre COVID. 

Maria Ross  05:09

I know. Right? Right, when were emerging were emerging. So, I’m excited to talk to you about prickly leadership, difficult leadership, because you have always said that you love getting your hands on as an executive coach and a leadership advisor on three D leaders. 3d seating, difficult, dismissive and divisive. Yes, talk to us. Let’s take a step back and talk about your hierarchy of prickly leadership. Because some of these are subsets and maybe some of our listeners, it’s okay, if you recognize yourself in some of these archetypes that we’re going to talk about, because priests is also going to talk about the way forward for for some of these.

 Parissa Behnia  05:51

Absolutely. So, the types of people I love to work with are what I affectionately call modern badasses. These are leaders who go 80 miles an hour in a 45 mile an hour zone. But don’t always check to see if their teams or colleagues are strapped in for the ride, let alone interested in the destination. These are your change agents. These are your pattern interrupters. These are your mismatches. These are your people who say why not instead of why. And when someone says to them, that’s impossible. They’ll say hold my beer, I’ll show you what it actually is possible, right? These are it to put them in real life terms. These are your Kamala Harris’s of the world. These are your Steve Jobs of the world. These are your Susan B. Anthony’s of the world. These are your Ruth Bader Ginsburg of the world, you don’t have to like them personally to understand the radical impact that they’ve had on us and on society. As a general matter. Regardless of you being an iPhone fan, or an Android fan, you can thank someone like a Steve Jobs for completely interrupting what that experience is for all of us. Yeah, and those are the types of people I really love. And the reason why I love working with them, as much as I do is that many of them are sidelined, because they don’t know how to channel They’re awesome, in ways to make them seen, heard, understood, and respected. And when we sideline that genius, there’s an opportunity costs are what future Steve Jobs do we not know what future Edison do we not know what future any kind of inventor do we not know? Because their genius has been sidelined, as opposed to champion for what their genius actually is.

Maria Ross  08:02

And I like the distinction you’re making, because it’s not necessarily about helping them become liked. It’s helping them become seen and valued for their contribution. And I think, you know, I mean, I’ve got some leanings on this, but I think probably Elon Musk is a figure like that for a lot of people because he’s done amazing work with opening up the market for electric vehicles, and renewable energy. But there’s, you know, things about his demeanor and his style of leadership and that we can all take issue with right. And this is why we bought a Kia and not a Tesla recently as an Eevee. 

 Parissa Behnia  08:38

So, I love that it’s some of these are polarizing figures and 

Maria Ross  08:42

Polarizing yes. 

 Parissa Behnia  08:43

Excellent. Excellent, excellent example. You don’t have to like him as a person but still recognize his impact? Yes. See it. That impact is what the positive benefit may be to us without having to be besties with it.

Maria Ross  08:59

Exactly. Exactly. And your your provocative question of, you know, what, what leaders are we missing out on when we sideline these folks? I unfortunately, believe and you could probably have research that backs us up that there’s probably a lot of women that gets sidelined because of their label of being difficult or hard to work with or too emotional or whatever the thing because they they have not maybe necessarily learned to channel that awesome in a way that or or not even to channel it, but just it’s been misperceived by other people. Would you say that that’s true? Or is it equally does it happen to men as well?

 Parissa Behnia  09:39

It happens to it happens to men as well. I have had I don’t I don’t pay attention to gender identity when it comes to my clients. And so, I’ve had my share of male identifying clients who are difficult or who are these badasses or prickly or Harvard is want to describe them and then also Have a fair share of people who identify as women as well. The emotionality of it is I, maybe the word is passionate. How How much do you fight for what your what you believe in so dearly, but you’re not doing an effective job to explain the underlying cause of the passion or the root of the passion, what is driving the passion? What is driving the emotionality? And that’s why it’s I’m not trying to play semantics with him like, is it a motion? Or is it passion that’s misunderstood? I really think it’s passionate. That’s misunderstood. 

Maria Ross  10:46

Absolutely, absolutely. And it’s funny when you were when you started off talking about this idea of them being in the driver’s seat, and just going and not looking back, I just think of like those old Bugs Bunny cartoons where they’re, you know, the cars racing, they’re making a getaway, and they think they’re making a clean getaway. And they realize, like, the money they just stole is back at the bank or whatever. So, I got this image, and I’m sure that a lot of people I know, I’ve, I’ve worked for people like that. How do you how do you discern between someone who is that type of leader? Versus what some would call and you might even have opinions about this label, what someone would call a toxic leader.

 Parissa Behnia  11:30

Yeah. It’s, it’s interesting, a lot of the pushback I get on my work tends to be well, they’re all toxic. There’s like this spray painted with this broad brush, or the and the feedback, they’ll also get, well, they don’t care what their impact is on other people. And turns out actually, my clients are incredibly sensitive human beings. It turns out that my clients have a negative highlight reel that’s on constant repeat. And so, when they have these moments, where they have been called too much, or the bull in a china shop, or they’ve been disruptive, disruptive, destructive, or the passion, expressed didn’t necessarily match the situation. They recall in full detail, and can and can really also recall in in great detail, the impact they’ve had on other people and their regret is real. And so, it’s really easy to tell, do they have regret? Are they bummed out that they were not able to connect with other people, or is the suit of armor they’re wearing, because they’ve tried other ways, and it’s failed every other way that they’ve tried. So, it’s just much easier for them to be behind the suit of armor, as opposed to understanding maybe a different way to engage that might be more effective. So, this, this ability to harbor regret, and this ability to see very clearly, the impact they’ve had on other people is, is how it is that I discern someone from who other people might call toxic. Now a type of client I would never work with is Adam Newman, the founder of WeWork. He, he was clueless, he made a lot of poor, executive and strategic decisions. This was someone who was very much emperor had no clothes, and people were afraid to tell him that he had no clothes. Another example of someone who I wouldn’t work with is Vishal Garg, the CEO that laid off 900 People over zoom around Christmas, yes. And suggested to them that they were lazy people I’m paraphrasing, I’m not saying that he said that exactly. But but that is someone who is so not environmentally aware, neither one of those individuals appear to express an interest to become environmentally aware, or to be a little bit more present to what was going on in the rooms they were in virtual or otherwise. So it turns out it is actually easy to figure out who my people are.

Maria Ross  14:36

Got it. Got it. And let’s talk a little bit about the role of empathy because you have a whole empathy model to help leaders become more. I don’t want to be more accepted. That’s not the right word, but to help leaders become more into their pet step more into their power and to be able to have the influence they want to have to be able to you’ve mentioned channel laying that, that energy into actual influence. So, talk about the empathy model, because I give you full credit every time I use this is that you always talk about ego kills empathy. Yeah. And you know, we spoke of that about that very early on in the research for my book. So just briefly, tell us a little bit about the empathy model for effective leadership.

 Parissa Behnia  15:23

Yeah, I would love to thank you so much for asking. So essentially, the empathy model is a tool I use, not only in terms of helping teams create strategy, but then also helping people understand ways in which they can gauge better with their colleagues, peers, teams, clients from what have you. So, if you’d like I can go through the seven steps briefly, or would that be helpful to really briefly? Okay, great. So, the first step is ego kills empathy. So how are you getting in your own way? The second step is map your present state. So, it’s a state of the state what is true right now in your environment. P is plan your future state. So, what’s the ideal state we’d all like to get to is assess the gaps? What’s the difference between the now and the ideal version of the future? T is test some approaches. H is hone your approach. And why is yield, yield, yield yield the market, the other people on the other side of the table are never wrong. And so, what this does is just like in design thinking, it is meant for us to take a good hard look about what we’re doing, how we would like to be understood better, and also encouraging us to embrace failure and brace ways of engaging with people, sometimes it will LAN, sometimes it will not. The the issue with high performing leaders is that we have such a high emotional attachment to an outcome that we’ll never try. And so, what if we said we’ll probably screw it up. But let’s at least try anyway. And that’s the point of the empathy bottle. And so, in terms of empathy, when it comes to leadership, it’s really about content and context. How do I understand your content and context better, Maria? And how do you understand mine better. And so, one of the exercises I use with my clients is a quick values exercise. So, I’ll say write down your top 10 values, just really quick, don’t even think about it at all, like intuitive based. And then I’ll give them 30 seconds to take out the bottom three, another 20 seconds to take out the bottom two, and then another 20 seconds to take out the another bottom two, and we’re left with three top values, and then evaluate where we’ve been in alignment with our values, and evaluate when we’ve not been in alignment with our values. And then understand the difference between the two. Why are these values so important? And what can we do to better operate in alignment with these values? And what can we do to tell other people what our key values are, and why they’re so important. So specifically, for me, I have five top values I for whatever reason, I can’t get to three, but that’s fine. It’s freedom, truth, justice, creativity, and loyalty. And I always say it in exactly that order. I will touch any work, I won’t engage in anything that isn’t in alignment with at least one of these values. Because I have noticed whenever I have been out of alignment with these values, I’ve had conflict. I’ve had disagreement, I felt alienated. I felt low energy. I felt disengaged, I had no attention span. And so now my body tells me like I know like when I’m fidgety if I can’t pay attention in a zoo, or if I’m in a conversation with someone, like Something’s just not right. And so, use that the core values as the basis for understanding so that when you and I have a conversation, like okay, that’s a starting point. Now that I understand you better you understand me better. What can we create together? Knowing that we have these things on the on the table as a starting point.

Maria Ross  19:59

So, how do you get these leaders who, you know, have this raw power, they’ve sort of been the bull in the china shop, they’ve been the get in the car, just drive and don’t think about if anyone’s strapped in behind you? How do you get them to strengthen their empathy? So that they’re willing to see another point of view? Do you have to do a lot of inner work with them? Where they’re actually having empathy for themselves? First? Yeah. Because you mentioned earlier, a lot of times, they’re very insecure. They’re very wounded. They’re very, you know, it’s like the bullies bully, right? And so how do you help them? You know, they think they’re coming to you just for like, I need help becoming a better leader. But how do you help them strengthen that empathy first? And how do you get them to connect that dot?

 Parissa Behnia  20:45

Yeah, you know, a lot of a lot of the conversations early on ended up being about how often do you forgive yourself? How do you treat mistakes? Why are mistakes, so horrible. And so once we start learning to have a little bit of acceptance, for our vulnerability in our humanity, it becomes easier to have a conversation about leadership ultimately being about humanity, and not about the doing of whatever it is that they do. It’s, it’s an invitation to them to release the suit of armor that has worked for for them and with them for so long. And when they show everyone else their Achilles heel, they actually become more credible, as a leader, that’s the counter intuitive truth.

Maria Ross  21:46

Totally, they become more relatable. Yeah,

 Parissa Behnia  21:49

They become more relatable, they become they become a more effective leader, once they spend more time expressing their humanity and whoever and however they might be outside of the office, is that same person that they might be inside of the office, completely shedding of this belief that there have to be two people in their lives.

Maria Ross  22:12

Right.

 Parissa Behnia  22:13

Just one. 

Maria Ross  22:14

Completely, and you’re just in a different context, you’re at work versus at home. I love this, because this has been such a movement of talking about vulnerability, and it’s misunderstood by so many hard charging leaders that they think, you know, it’s just like, what they think empathy is, is vulnerability means I’m crying in my office, and I, my hair’s on fire, and I don’t know what to do. You can have confidence vulnerability. And I spoke, I’ll link to it in the show notes. But one of my early episodes was with Paul Mirabella, who was CEO of harvest North America, the big ad agency, and he spoke about his experiences leading through crisis, including being in New York and 911, and being a leader within an organization. And he said that what he learned over time was that when he at least started to admit that he didn’t have all the answers, not that he was just gonna throw up his hands in the air and say, I don’t, we’re all we’re all screwed, you know, not that kind of vulnerability. But, you know, I’m scared too. And here’s how we’re gonna get through it together, or what are you feeling? Because I’m probably feeling the same way you are? And or I don’t know the answer, but we’re going to find out together, there’s like a confident way to be vulnerable that I think that nuance is missed by so many of those hard charging leaders, they think it’s so binary, it’s either I know everything and it’s going to be my way or the highway, or I’m just going to be this, you know, whimpering mass on the floor that nobody’s going to respect. How do you get them to see that that’s a spectrum?

 Parissa Behnia  23:45

Yeah, it’s such a wonderful, wonderful, wonderful point that you’ve made an another leader who does a really good job of saying, I don’t know. And modeling I don’t know is Sara Blakely. She speaks on that a lot. The founder of the founder of Spanx and Blackstone has recently had a major and she was the self that she owned 100% of Spanx until the fall when Blackstone came along and purchased a good chunk of it from her. The this invitation into vulnerability, this, this admitting that you don’t have to have the answers is more about not so much vulnerability, but wouldn’t it be a relief? If you didn’t have to be the chief executive of everything? Wouldn’t it be a relief? If you could be Clark Kent and not Superman? Wouldn’t it be a relief? If you painted a very broad exciting picture of what possibility looks like for your team for your business? As an invited everyone to co create that with you. Just that, take off all of those weights from your shoulder and invite the genius of other people in Gay Hendricks, in his book, The Big Leap talks about our zone of genius being the highest and best use of our time and talent. And I like to say anything outside of the highest and best use of our time and talent is like setting fire to money and time. Why should a leader be in their zone of incompetence? Like what does that prove? It proves nothing, right? So, it turns out, you can do and create more, once you say, This is my genius. And this is the place where I need your help. It’s another counterintuitive truth. Say what your limitations are, so that you can take your team even farther than what you originally imagined.

Maria Ross  26:01

It’s so funny that you’re saying this, because I think of all the sports analogies and military analogies that are used in business today to, to, you know, invite team building or to rally the troops or to get people motivated. And it’s like, yeah, a quarterback doesn’t win a football game by himself. A general doesn’t win a war by herself. She has troops that she deploy, you know, so we accept this and all these other arenas except our own team, sometimes except our own group that we are leading, then it’s like, oh, no one can do this, but me. 

 Parissa Behnia  26:37

Right. It’s a it’s a tick. And it’s the it’s this. It’s tied to like a cocktail of imposter syndrome and uncertainty, they will figure out I don’t belong in this seat, if I am not chief executive of everything. Or as the belief might be, no, actually you don’t belong in that seat, because you were acting like the chief executive, everything, you’re acting like a manager as opposed to acting like a leader. You know, someone said, I can’t remember who it was, however, many years ago that you know, a manager worries about doing things right. And a leader worries about doing the right things. Let that person who worries about doing the right things, which means letting go of the stuff that you are just not good at. Let it go. Right. It was such a relief for me when I said oh, I don’t have to do my own bookkeeping, which I know is such a small, silly example. But once I gave myself permission to not do the things I was horrible at, and then I’m over overlap. It’s just it opened me up to more creativity, it opened me up to more possibility. And typically, I was happier. I’m happier that I’m not the bookkeeper. 

Maria Ross  27:57

Completely. And it’s just funny because I’m thinking of just as a close to home example of that with with my son’s school is, we were trying to find a committee chair for this. We had a bunch of volunteers signed up for this committee, but no chair. And so, I had sent a message out where I was trying to, I was trying to get this committee going not on it, but I was trying to get them to go. And someone wrote me and said. Well, I you know, if no one else is interested, I’d be interested, but I’m not sure I can take this on. And I was like, no, actually, the chair is just setting the direction and delegating to make sure all everyone’s doing what they need to be doing. You don’t have to be doing all the work for that committee. If you chair it, you’re just bringing everyone together. And helping them prioritize and helping them coordinate and do all that I go. So that might actually be easier for you. And so, they were like, okay, I get it, you know that they finally understood being the chair didn’t mean doing all the work.

 Parissa Behnia  28:55

Yeah. And also, the best leaders are often with all due respect to really awesome leaders out there, the best leaders are often the dumbest person at the table I designed. Right pipe design. 

Maria Ross  29:07

Right? Well, if you’re a good leader, you hire people smarter than you. Right?

 Parissa Behnia  29:13

Work smart, not hard. 

Maria Ross  29:14

Yeah. And that’s the thing, getting back to your point you made earlier. It’s it’s that insecurity and that ego that gets in the way, where it’s like you’re actually making your life harder. If you don’t let go of your ego as a leader, because then you are going to be doing all the work. You are going to be micromanaging. And you’re gonna be burning bridges along the way.

 Parissa Behnia  29:33

Yeah, yeah. And as we know, the great resignation tells us that people leave bad leaders, they don’t leave jobs and they don’t leave companies. So, create development opportunities for people, get people excited. Invite them into the shared picture of success. Have them say yes and to what’s your vision of success. is having someone to work for you say yes and is so amazing. Create that nurture that invite that we all can do so much better. Once we say this is my genius, this is not my genius. What do you all have for me bring it on?

Maria Ross  30:21

Yeah, I’m gonna throw a curveball at you. And maybe you can anonymize an example. But I would love to hear sort of a before and after story. I’m sure my listeners would too, about a client you worked with sort of what was the situation that then you you started with? And where did they go with with doing this work?

 Parissa Behnia  30:42

Oh, my gosh,

Maria Ross  30:43

I’m sure you have so many.

 Parissa Behnia  30:45

What’s a really good one. Um, so there’s so many good ones. I’m trying to think of one that I can I can tell briefly. There is a woman who I worked with who let’s say she was tired of being the bridesmaid. And she wanted to be the bride. She kept on interviewing for more senior level roles in organizations. And she just wasn’t getting there. And she felt like the feedback that she was getting wasn’t actionable enough. And also, outside she was interviewing, not successful inside her organization, interviewing, not successful and she felt like she was at some sort of plateau. And so, when she and I had a conversation, what immediately became evident to me and slowly became evident to her was this aloofness, this disdain, this unwillingness to participate in conversation or participate in creation, it was more of a observing from afar and believing that everyone could read her mind.

Maria Ross  32:10

So she was she was unintentionally distancing herself from it was unintended interaction. Okay.

 Parissa Behnia  32:15

Yeah, yeah, she was a great way to put it. Thank you for summarizing that. And she’s she is not an aloof person by any stretch of the imagination. But her feeling disconnected from her environment. values were not aligned. Her content and context were not understood that the chasm just got bigger and bigger and bigger. And the work that she felt like she was doing was less interesting. And so, her work output, candidly, was not that great. And so, by having this exploration of how she showed up, having this exploration of how she showed up in ways that could be more transparent into what her motivations are, what interests, what her interests were, allow her then to be more engaged at the table and then have other people more engaged with her too. So, the conversation, she ended up happening at the end of the engagement was opportunities from her senior leadership for more responsibility for more visibility. And it was a function of her being better understood, and heard, just declaring to everyone what was important to her and why it was as important. I realized that me describing this sounds so basic, but it is shocking to me how little we share about that which motivates us, and why those things motivate us the way they do. I mean, in in my professional life, I was a square peg in a round hole. Frequently, one of the most heartbreaking things I ever heard in my professional life was that I was the hardest person ever to manage. Wow, cut. Yeah, it was painful. And also, I’m very clear eyed and how I could tribute it to that, and how did I contribute to it? Well, they would give me job descriptions that and and it was, you know, deliver these results, for example. And I would say great, I’ll deliver all these results. But this job description is in the form of a square. Why can’t I make it a sphere? Why can’t I make it a triangle? Why can’t it be a rhombus but what I didn’t understand in that environment was that changing the job description or adding scope, or being more entrepreneurial than what the situation called for, wasn’t welcome. I wasn’t aware of my environment, right? I wasn’t making clear what was important to me or what engaged me. And also, I didn’t know how to ask for help to communicate my wants and desires better. Had I just been a hand raiser and ask for help, or just been a hand raiser and did a better job of explaining why I wanted to do some of the fun things to me that I wanted to do. Right, that experience would have been a little bit better for me. So, three things can be true. One is I didn’t know how to ask for help. Two is that I probably was the hardest person my leader had to manage, of Sure. And three is he didn’t have the training, coaching or support, to know how to help someone like me learn how to ask for the help that I needed. And so, it’s that experience that leads me to find my people to help them. 

Maria Ross  36:28

Well, and also what you said earlier about really understanding what you valued. And articulating that because maybe you never would have ended up in that environment. Had you been able to articulate your values more, you would have seen that there was a disconnect with what that environment could offer you versus what you held, dear. 

 Parissa Behnia  36:32

Yeah, precisely, how would I know what my values were. And I’d been good at articulating them and why they were important, I likely wouldn’t have ended up at some of the places I ended up with. And I would not have been insistent on proving that I fit in in a place where I clearly didn’t fit in. A really great example of that is, it’s 2008. I got married in June of 2008. July of 2008, I started a job in October of 2008. I was fired from said job. I knew the first day that was not my place. And they were not my people. I ignored it. I ignored it. That is the biggest lesson for me. So, this thing about values and being clear about what’s important and clarifying for other people, because no one’s a mind reader.

Maria Ross  37:45

Well, and I think what’s so important about that, as I as you’re talking, I’m thinking about the managers, I’ve enjoyed working with those, I have not enjoyed working with those that like emotionally scarred me. And even with the ones I enjoyed working with, I don’t know if there was an explicit conversation about their values. And I think maybe for some of them, there didn’t have to be because they lived their values. We didn’t we didn’t actually have to sit down and have a talk about like, okay, Maria, here’s what I value on this team, because they were actually living it out in front of me. So, when you first started talking about that, I thought, wow, I never I never had a conversation like that with those managers. And then I thought, oh, I didn’t need to, because they they lived it. You know? What I mean? Is not that you? The takeaway is you don’t need to have that conversation. What I’m saying is that they actually weren’t clear on their values. They because they were living them.

 Parissa Behnia  38:40

Yeah, they were living them. And I wonder when we have conversations about values in the context of supporting a business strategy. And so, it’s not, you know, philanthropy because it’s nice to donate to charity. All right, all of those things is that there are hard and fast business reasons why clarity of individual values and team value values matter. Because once the team is gelling, then it becomes easier to hit those targets for sure. And so, what would happen if a team codified their codified their team values in conjunction or recognition that it says service of whatever the strategy is? And also, we knew how that translated down to what our individual roles were and our individual values were in serving that strategy? Yeah. What would How much easier would communication be if there was a little bit more clarity so I with you, on that there are people out there that do walk their talk and it becomes very easy to understand who they are as people Hmm, I’m just offering this up as a yes. And I’m like, yeah, how much better? Would it have been? Yeah, protest the question. Yeah, absolutely.

Maria Ross  40:12

So, you know, you talk about you talk about that example of the opportunity cost. I would love to have this be our final question. What do you think organizations are missing out on? And actually, what are the leaders missing out on that are sort of that very single-minded focus now of my way or the highway? This is this is the goal. This is the agenda. You’re the with me, or you’re not? What is the what is the actual business cost of that style of leadership? Because I think for a long time, that style of leadership served us in the, you know, the Industrial Revolution. Right, right. Right. And those models are falling away. So, what do you what do you think is the is the cost to organizations and to leaders themselves, of, you know, firmly sticking to that strategy?

 Parissa Behnia  41:04

Yeah. So, within the the opportunity costs within the context of sidelining some of these badasses or or 

Maria Ross  41:11

Well, just the opportunity costs the business if someone’s gonna go, nope, I, I have a clear agenda. I have a clear goal. I’m going to I’m gonna go at it. I know I’m right. I don’t need other input. I’m, you know, it’s the prickly leader, what would it what does the prickly what’s the opportunity cost lost to the organization and to the leader themselves? Yeah, when they’re operating in that way?

 Parissa Behnia  41:36

Yeah. So, Gallup does a wonderful study on the state of American workplace. And we know, worldwide that the cost of disengaged employees is in the trillions. And so, if we were to say that a leader who is very much my way, or the highway working, no disagreement, Brooking, no alternative points of view, you are going to kiss goodbye, your high potentials. So, there is a hard and fast dollar cost that all you have to do is Google cost of disengaged employee, ya know, and see it, it ranges for the hundreds of billions into the trillions of dollars. So that’s just, you know, one really quick thing for us to be in consideration of, you know, the, and the, the other thing is, you know, what artist do we not meet? What invention? Do we not have?

Maria Ross  42:44

Innovation suffers? For sure.

 Parissa Behnia  42:46

Precisely, precisely. It’s, it’s what embrace of failure Do we not have? Because there’s so much rigidity of thought. And so, if we embraced our more traditional leaders, and also we embraced some of our more prickly leaders, and we created a shared vocabulary, where they communicated better with one another, what would happen? What would happen?

Maria Ross  43:25

It’s amazing. That’s amazing. Um, tell folks a little bit about inconceivable influence, because it’s a program you’ve put together for those people who want to convert their raw power into influence an action and not necessarily change who they are. But channel. So, tell us a little bit about that.

43:45

Yeah, thank you for asking. So, inconceivable influence is a group coaching program, launching in the summer of 2022. And essentially, it’s for people who want to speak truth to power with power and influence. It’s one thing to have raw power, it’s one thing to be loud, it’s another thing to be heard. And so, what I want these bad assets to have is to be in their full badassery. And also have influence to have a seat at the table when complex negotiations are taking place to have a seat at the table when the CEO or the board or the president of the company is making a very difficult decision and your counsel is needed. How do you communicate in ways or how are you seen in ways for people to stop calling you too much and start calling you exactly what we need? Because that is the number one problem with badasses is that they’re called too much whereas I think they’re exactly what we need. 

Maria Ross  45:02

I love that. Let’s leave that there. We will have links in the show notes to all your wonderful work and to this inconceivable influence program for listeners who are interested. But for those on the go right now, Parissa tell us where we can find out more about you.

 Parissa Behnia  45:19

I am on LinkedIn for a survey to connect with me there and my website is www.sixensestrategy.com.

Maria Ross  45:28

Awesome. That’s sixense (S-I-X-E-N-S-E) strategy.com. 

 Parissa Behnia  45:34

Yeah

Maria Ross  45:34

Wonderful. Well, thank you so much for your insights and your your thoughts about badass leadership and prickly leaders and all the things. I really do love the term the 3d leaders the difficult, dismissive and divisive. And I also love that you are like, bring it. They’re my favorite people.

 Parissa Behnia  45:55

They are. I mean, they’re my people. I am them. I understand them. I love them. I have empathy for them. That’s great.

Maria Ross  46:01

That’s great. Thanks again, Parissa for your time today. 

 Parissa Behnia  46:03

Thank you. Wonderful, I so enjoyed this conversation, and I love the work that you’re putting out in the world. Thank you.

Maria Ross  46:12

And thanks, everyone listening for tuning in to another episode of the empathy edge podcast, as ever, if you love it, please share it, please rate it and review it. We love how algorithms work and more people can find our podcasts that way. And we also just want to hear what you think. So please leave a rating and a review. And until next time, remember that cash flow creativity and compassion are not mutually exclusive. Take care and be kind. 

Cash flow, creativity, and compassion are not mutually exclusive™

Daniel Jahn: Racial Solidarity and the Psychology of Racism

Oh the price we’ve paid – as both black and white people – because of racism. If we truly want to achieve racial solidarity, we have to start by talking about race, not racism. My guest today Daniel Jahn, DJ for short, has been involved with racial justice and solidarity work for 25 years.

Today, DJ offers us a history lesson about where the concept of race comes from and the real motive behind why it was created. We discuss the evolution of the psychology of racism, and the inner work both black and white people need to do to find unity. DJ’s approach is all about unity and what we can create together, rather than what we fight against. DJ shares his epiphany that we are all healing from racism: what it did to our society, the boxes it put us in, the division it caused, the narratives it created – and how we can do deep inner work to explore how racism has harmed us and how we can heal  from it. We also explored the question: What does the world look and feel like if racism no longer exists? And why it’s better for us to have conversations about race, rather than racism. I was so moved by today’s talk and can’t wait to do more work on this journey to create a more equitable and inclusive world – hope you are excited as well!

To access this episode transcript, please scroll down below.

Key Takeaways:

  • The purpose of creating race, about 315 years ago, was to create “whiteness” and an us-them dynamic.
  •  We don’t learn about race. We learn about racism, but we do not understand, grow or learn about race. Most of America, not just white folks, don’t understand our racial history, or our racial disconnect.
  • Nobody is trying to usurp anyone else, we are just trying to create unity, equity, and harmony among people. 
  • We all have work to do to end racism. That work will vary based on our racial perspectives. 

“For me, ending racism is eradicating the value that is tied to race. We still have racial differences, we still value our uniqueness and our differences, but we all see each other as Americans.”

—  Daniel Jahn

About Daniel Jahn, Racial Solidarity Trainer:

Daniel Jahn has served on several nonprofit Boards focused on the development of black youth and school-based racial equity teams. He was a member of the National Strength and Conditioning’s Diversity Taskforce, the National High School Strength Coaches Unity Team and a founding participant in the Groundbreakers program focused on mentorship of black and brown boys. He’s presented nationally several times on issues of race in the performance training field, as well as consulted with schools and companies on their diversity, equity and inclusion (DEI) work. Together, with his family, he helped found the David Jahn Memorial Sailing Scholarship Fund to provide opportunities for youth of color to sail. He is deeply committed to the mission and vision of the Soul Focused Group and believes its model to be the true path to racial unity and equity now and in the years to come.

Connect with Daniel Jahn:

Instagram: https://www.instagram.com/daniel_jahn/

Soul Focused Group: https://soulfocusedgroup.com/

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathyhttp://red-slice.com/business-benefits-empathy

Connect with Maria: 

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria’s brand strategy work and books: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

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Twitter: @redslice

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FULL TRANSCRIPT BELOW:

All the price we’ve paid as both black and white people because of racism. If we truly want to achieve racial solidarity, we have to start by talking about race, not racism. My guest today, Daniel, John DJ, for short, has been involved with racial justice and solidarity work for 25 years. He’s done workshops, speaking events, been on nonprofit boards, racial equity teams, diversity task forces, Unity teams, and many more. He owns a gym and has been a sports performance coach for 22 years as well. But his journey progressed when he became a trainer and consultant with soul focused group, which facilitates workshops and consulting for organizations seeking to move beyond racism and into power. Today, DJ offers us a history lesson about where the concept of race comes from, and the real motive behind why it was created. We discussed the evolution of the psychology of racism, and the inner work both black and white people need to do to find unity. deejays approach is all about unity and what we can create together, rather than what we fight against. DJ shares his epiphany that we’re all healing from racism, what it did to our society, the boxes it puts us in the division it’s caused, the narratives it’s created, and how we can do deep inner work to explore how racism has harmed us, and how we can heal from it. We also explored the question, what does the world look like and feel like if racism no longer exists? And why is it better for us to have conversations about race rather than racism? I was so moved by today’s talk, and I can’t wait to do more work on this journey to create a more equitable and inclusive world. Hope you’re excited as well. 

Maria Ross  03:14

Let’s get connected. If you’re loving this content, don’t forget to go to the empathy edge.com. And sign up for the email list to get free resources and more empathy infused success tips, and find out how you can book me as a speaker. I want to hear how empathy is helping you be more successful. So please sign up now at V empathy edge.com. Oh, and follow me on Instagram where I’m always posting all the things for you at Red slice Maria.  

Maria Ross  03:50

Welcome to the empathy edge podcast, Daniel John, otherwise known as DJ, so excited to have this conversation with you about racial solidarity and the role empathy can play in bridging some of those divides. Welcome.

 Daniel Jahn  04:02

Thank you. Thank you. I’m very excited to be here. I’m always excited to talk about the topic. So

Maria Ross  04:07

Yeah, we, we had such a great pre interview, which we actually should have recorded that because it was it was awesome. So, much good stuff. Yeah, you know, you, you are a gym owner by day and I feel like a racial solidarity leader and activist, also by day and night. So, tell us how you even got to this work. And your personal story related to how you got to this work? For sure. A teaser. Yeah, and you’re working now with soul focus group, which is an organization that that does facilitation of human solidarity workshops for organizations, just for folks who can’t see you right now. Can you just tell us a little bit about your background and how your parents got into all this work as well?

 Daniel Jahn  04:32

For sure. Yeah. So, I was 18 years old, and I was a senior in high school and I did a workshop with a group called the People’s Institute for undoing structural racism. And I just kind of fell in love with it. I guess, precluded that. My you know, my parents have always been very heavily involved in the movement, you know, for racial justice, and we kind of came up learning me at my sister and I grew up learning you know all about got it. And so, it was kind of a natural flow. And so, I, I also played baseball. And so, I got a scholarship to play at the University of Washington. And I went in, you know, it’s kind of thinking that, like, I started out as a physics and math and double major and think, okay, like science, you know, this history, sociology, racial justice stuff is fun, but I don’t really know. And I’m just all about playing ball, right? So, after my junior year, I was medically disqualified, I got got injured. And at that point in time, I had, I was almost done with a history, history degree and associate sociology degree and a minor in physics. And they, at the time, I got injured, they said, Well, you know, we really want you around, we want you to coach. And so, I actually got hired as a strength and conditioning coach at the University of Washington. So that threw me into the world of anatomy, kinase, and physiology and biomechanics. And, you know, it was great, it was, you know, I love training, I love coaching and, you know, working with athletes and whatnot. And so, what I ended up doing is because I’ve always had this passion for, you know, racial solidarity work and racial unity work, I would just volunteer, you know, so I, you know, served on several boards, and I did work in the community and did mentorship work, and just so on and on, I continued, just helping in that arena. And I actually left the university at the University of Washington in 2006, to start my own business, and it’s been going for about 15 years now. So, the, the gym, yeah, the gym by day, Rachel unity, work by day at night is a great way to describe it. But you know, I’ll leap forward a little bit, Maria on this, because it’s actually one of the reasons that I find myself here with you is that, you know, this gym has given me a space to connect with people. And really, understanding race is all about connection. And so, you know, after George Floyd happened, everybody wanted to talk, and it because it was, you know, a natural fit for me. You know, I loved it, I welcomed it, I invited it, you know, in and, and any opportunity I had, I chatted with people. And so, I ended up doing a Instagram Live with one of my clients who had like, a million and a half followers. And so there was like, 100, some 1000 people watched it. And so, after that, what they, you know, like, she just kind of convinced me to start my own Instagram saying, Okay, well, you know, people need to, you know, hear this more and get involved with this more and more engaged. And so, I did. And so, throughout 2020, you know, that I, I just had tons of conversations about race. And and I ended up, I was involved in starting the diversity task force for the National Strength and Conditioning Association, which, of course, I’m a part of, and the National High School strength coaches association started unity committee that I was a part of, as well. And so, I’m not going to go beyond there, because there’s more of this story to talk about. So, I’m gonna leave it there, just as a bit of my background, but essentially, that’s how I got. Absolutely. Well, I am a kind of a walking symbol of racial unity. And I my dad was white, and he just passed so he was white and my, my mom is black. And, you know, both sides of my family are very supportive of everyone in it, you know, so we didn’t have, you know, any racial issues at all. My, the white side of my family actually were Quaker. We didn’t. My dad, so Mike, essentially, my grandparents were, you know, continued in the Quaker faith. My dad didn’t really participate actively. And my mom’s side was was Catholic. But everybody got along everybody. You know, like I said, there was there was really no racial issues at all and and I was just reading a book actually, Thomas Chatterton Williams wrote a book called unlearning race. And one of the things he mentioned and that stuck with me was that there are very there’s a lot of black folks in our country who spend their entire lives without ever really having true intimate love from white people. Right? So especially when you know in the younger in our younger years If you don’t have any real, true connection, you know, to white folks, there’s you know, you grow up with certain ideas and resentments and thoughts about, you know, what white folks are to you and what that stuff all means. Right? And so for me, as you know, someone who’s black and mixed, you know, I grew up with black people and white people. And when my, you know, my parents had lots of friends of kinds of nationalities.

Maria Ross  10:36

It was normalized for you.

 Daniel Jahn  10:37

I was yeah, exactly. And it was love of all was was normalized. So that made this this really easy. So, you know, I know, you mentioned the sole focus group. So, I’m going to tie this together here real quick. I. So as you know, a black person during a time early after George Floyd, where there was a lot of talk about like, okay, as black people, should we take on this the learning for white folks? Should we like be answering all of these questions?

Maria Ross  11:09

People have very definite opinions about that. Oh, yeah. People said,

 Daniel Jahn  11:13

No, some people said, Yes, I was always, you know, I am someone who believes that doors open, and they close. And so there was a window of opportunity for us all, when the newspapers decided to go down into Alabama and shed some light on the dogs and the fire hoses. And there has been another window and door that has opened since George Floyd. And so, I think we need to take advantage of it. And I think that all of us need to be open to conversations about race. And so I was someone who I was a huge proponent of it. I said, you know, what? We can’t be we can’t we can’t sit on the We can’t sit on the bench right now, when people want to talk.

Maria Ross  11:54

Do you think that that was from your background, because I’ve spoken to other people of color, who very like I said, very adamantly are like, it’s not our job to educate White people on our experience, even though there are many white people with good intentions that are like, how else am I going to understand the experience unless I talk to people, and they can read books, and they can, you know, find their own information? But what what do you think, gives you that perspective? Is it is it because of your upbringing of seeing the power of bringing those groups together? Or what do you think makes that difference for you?

 Daniel Jahn  12:26

But yeah, I definitely think that’s part of it. You know, race is really all about our perspectives and our experiences, you know, and I think the thing that I saw then, and I continue to see even now is that people love to talk about racism, but they don’t like to talk about race. And that’s primarily because we don’t learn about race, we learn about racism, but we do not understand or grow or learn about race. And so, for me, it’s, you know, most of America, not just white folks, most of America don’t understand our racial history, or our racial disconnect. And I want to get into that. Yeah. And I want to get into that, because you’ve talked to me before about the fact that race is a human made concept. And so, can you give us a little bit of that history lesson on that? Because I know you’ve, you’ve studied it. Yeah, it’s a total, it’s completely a social construction. And it happened for one specific reason. And that reason was to divide us. Okay. And so normally, when I’m having these conversations, Maria, I generally start, you know, I, I stopped at racism. And I let you know, informed folks that we, you know, that’s we’re jumping, putting the cart in front of the horse. When we do that we have to talk about race first. Okay. Because in, you know, 350 years ago, there was no race. And it really only became significant in 1705. So, we’re talking 315 years ago, right. So, in the word white hadn’t actually been written consistently until 1680. In the House of Burgesses, okay. And in 1676, there was a very significant event that happened, what I believe probably one of the most significant in our history. So essentially, we were all new worlders. And there was a man named Nathaniel Bacon, who led a revolt of slaves, and also white indentured servants against the colonial elites in Virginia, William Burke. And so, it was very successful. And, you know, so after that event, the the colonial elites knew that there, you know, they were going to have to do something, to keep all of these really poor folks from overthrowing you know, throwing them off the land and just and killing them. And because essentially, you had tons of slaves and you had tons of Blyden indentured servants. And so, what they decided to do was was specifically designate European settlers and people that were coming into the country as white and African slaves or new world, slaves essentially, as black, there was three categories race was created for two. But there was three categories indigenous, what they called savages back then, of course, was one, and white and black were the other. So, the purpose of creating race was actually to create what we call whiteness, which really operated as this club, which said to you, you’re the indentured servants and you European, really poor European settlers, mostly, you know, Scots Irish that were coming in. That said, Look, you know, we you don’t have a lot, but you, you at least you’re not black, you have a little bit more than that. Yeah, they created an us versus them dynamic, they create an us versus them. So, what happened was that the immediate by creating race, right? We, since we only did it to create, in fact, the value proposition, white identity became explicitly tied to the inferiority of blacks, and essentially, black slaves. And that is what has been the most damaging part of what we have to deal with and clean up now. Right? So we’re all living with it, and we’re trying to figure it out. And we’re trying to try to grasp it. But but the The difficult part is because as a society, we’ve never really gotten to the root of what’s going on. We think it’s we think, honestly, that it’s slavery, because we had a system of race-based slavery here. You know, we think that that, that that has caused everything else now that we’re slavery ties in, it’s very important is because it was the economic system that grew this nation, we are we are explicitly tied to race, there is no America, if there is no race, and there is no America if there is no racism, right, because racism followed race, they had to justify this, you know, torturous, horrible system that grew wealth, right, that allowed us to even go to war with England. So, there wouldn’t be a country, if there was no slavery, there wouldn’t be slavery, if there wasn’t racism, and there wouldn’t be racism if there was no race. Okay, so the psychology behind what it means is what is it’s been so damaging to all of us, especially in this era, where, you know, essentially we are, you know, let’s say 1971 was, like, one of the last laws on the books to go that explicitly said, okay, you know, black people are less than white folks. Right? So, we’re in this era that, you know, there’s no real written laws and policies, like there were at following the Civil Rights Movement that says, okay, you know, black people, you are less than white people. And so, in so many ways, right. Now, laws are administered in different ways. But all of it is tied to the idea to this construct, that essentially, white people are the best people. Right, and everyone else is kind of second in line, you know, depending on who you are, and how you look and some and how dark you are, and, right. And so, if we can, if we understand that the root of this was made up, we just pulled it out of thin air. Okay, there were there’s no biological reference to, you know, or specificity of race at all. I mean, there’s more racial, you know, or there’s more genetic diversity within race than across, we’ve seen that because of ancestry.com and 23andme. Right? Do we know that it was just simply made up to keep us disconnected, then we can start to think, okay, you know, what, now I’m I, I can somewhat understand why it is that I am so confused. You know, when somebody says, Well, you know, like, all white people are racist, or somebody else says, Well, I don’t, you know, then like, I don’t get why, you know, all, you know, black people are killing each other, but they’re talking about the police, or I don’t you know, this all of these, this disproportionality is it, you know, doesn’t really just come from work ethic, why don’t they just work harder? And why don’t you know, I don’t I like everybody. And and, you know, I never heard anybody and so why am I you know, why are they blaming me? And it turns directly, it turns into an us versus them. And so, I’m at the point now, and after 25 years of doing this and talking and being involved, that any conversation that has to that pit that essentially pits two perspectives against one another is not a conversation that I’m really interested in. It’s not going to get us towards where we want to be. Eat, which I’m going to assume is to get end racism. And for me, what ending racism is, is eradicating the value that is tied to race. So, we still have racial differences, we still value our uniqueness and our difference. But we all see each other as Americans.

Maria Ross  20:24

And we focus on what I love that you said that DJ, because I think that’s often the missing piece is we need to have more conversations, we need to have more programs, we need to have more of this, that the other to what end. And I love that you’ve just defined that. The goal of all this is x. The goal is not to shame people, the goal is not to rehash I mean, we have to educate and be aware. But I don’t know if anyone has ever articulated what the goal is of why we’re talking about this so much, and why we need to talk about so much and why we need anti racism education and, and why I think people have put it into a moral camp of, of if they are racist, but don’t admit that they are. They feel that their identities being attacked. And they feel that just you know, maybe it’s just, it’s all going to be angry, it’s all going to be blamed, it’s all going to be this and no one ever articulates the way you just did. What are we doing all this for? Right? Right. And I think if we, if we could make more people aware of that, you take the fear out of it for some people, you know, kind of, for me, I am gonna pass judgment, these crazy theories of replacement theory and all that kind of stuff. No one’s trying to usurp anyone else. We’re just trying to create unity and harmony. And I feel like the way you just described it. Tone, not tones it down, but deescalates it a little bit to where you might actually be able to get people in the same room talking.

 Daniel Jahn  22:07

Yeah, yeah, for sure. And like, I think on our first conversation, one of the things I asked you was like, you know, if racism ends today, and you step out of your house tomorrow, what does the world look like? What does it feel like? What does it sound like? You know, what? What are the conversations? What are the behaviors? What are the interactions? What are the Howard laws administered? How are how are the political discussions like, you know, what are, you know, investment conversations, like, what is everything about our society look like? And you if you are really serious about ending racism, like if we’re just, you know, I mean, if we’re just so I one of the questions you asked at the beginning, I was like, Okay, where are we in this? You know, we’re to today, we are two years old. 

Maria Ross  22:58

As of this recording, we’re, we’re honoring the and second anniversary of George Floyd Smarter.

 Daniel Jahn  23:04

 Right. You know, a lot of folks say, we’ve made a lot of progress. A lot of folks say that we you know, what kind of progress really, you know, have we made, you know, what, where are where are we? Right? So, you know, for me, if we’re really looking at like, okay, creating racial unity, creating equity, and ending this then, like, all of the work to hire all this DDI folks, and all of these discussions and podcasts and, and all of this stuff, like if it doesn’t move us towards ending it. Why are we doing it?

Maria Ross  23:43

Exactly. And I think even can’t picture why are we doing? Yeah, and people can’t picture they’ve I don’t think we’ve thought through enough. What you just said? Yeah, what does it look like?

 Daniel Jahn  23:55

Like it, we got to visualize it? We do. And for me, what it is, like I mentioned to you is that I can step into a world and and move throughout a society in which my skin color my hair texture and my eye color bears no value. Okay, it’s different. Yes. We, you know, like lots of people say, Well, we’ll find differences. We’re tribal by nature, you know, yeah, there, there will be differences. But guess what, let’s take race out of it. I mean, let’s actually know it. No, I’m sorry. There are going to be differences, but we can choose how to see those differences, right. So, our differences are unique, and they’re valuable. We are all Americans, we’re here to create a stronger society. Okay. What we can also do at the same time is say because someone looks different than I do. That doesn’t mean they are less than me or better than we can hold two thoughts in our head at the same time. Yeah, we are. Yes, we can do that. Completely compared. And so, there’s, there’s something else that I want to bring up that you mentioned too. that just a bit ago, I don’t remember exactly the context, but you said if somebody you know is a racist or they don’t, maybe they aren’t, or they don’t know they are they’re trying not to. So, this is one word that I think is actually very problematic for us. And we either need to break it all the way down, or we just need to get rid of it. Okay, because what I have not ever been privy to is someone defining what a racist is. Okay, is that just someone who doesn’t like somebody because of their race? Is it somebody who, one time went to a Klan rally? And then you know, as somebody who was in the Klan 30 years and then denounced and then has been working for racial justice for 10 years? Is it someone who, you know, votes for policies that are damaging to communities of color is this? What is it exactly?

Maria Ross  25:59

Is it just someone who’s mean to people of color? Is it someone who is nice to people of color to their face, but not when they’re not around? Like, yeah, there’s so many we we’ve never defined that.

 Daniel Jahn  26:10

And it’s not helpful. No, it’s not if it’s, if where we’re trying to go is to build racial unity and American racial solidarity. Right, and, and the value proposition tied to race, okay? It just trying to point out and find who the racists are, or trying to distance yourself from the word or, you know, what I mean? Like, or, or, you know, I felt like, every time that they’re in George Floyd, I mean, like, okay, he’s one of many, many, many incidents, since I’ve been really heavily involved in this work in the last 20, some years, in which I’ve watched our society do two things. One is open, some doors get opened. And the other is, is people run from the idea of race and racism and say, See, that’s what’s that’s what racism is. That’s not me. I’m not that I’m not tied to that. Right. It’s like is there’s this weird, there’s, it’s, but it always comes back to disconnection, Maria, I mean, it really does. I mean, racism so effectively disconnects us. Right? It’s told white people, they can only be tall when black people are on their knees. Okay, it’s all black people, you’re never going to be as good as white folks. And I’m just using really, briefly, I’m using black and white now. Because when we created race, it was it was really, it was created for black and white. And so, you know, it is the concept of Asian as a race is stupid. Okay, the concept of, you know, Mexican, as a race or Latino as a race, right? It was designed for skin color, I texture, your eye color and hair texture, right? So, we often confuse ethnic origin and nationality and race with each other, which makes people more confused. You know, racism is extremely complex, it’s the most, I think it’s the most complex domestic issue we have.

Maria Ross  28:13

Is there is Is there ever a vision for you that if we got to a world where, like you said, we walk out our door, we wake up one day, and there is no racism? Are we not even using that word anymore?

 Daniel Jahn  28:28

Well, it doesn’t mean anything. Right? Right. I mean, it wouldn’t, it wouldn’t necessarily mean anything now that we’re not going to race is, is there, right? It’s part of who we are. It is, we are who we are because of race. It is America’s export to the world. Right? We this is our biggest impact. We are who we are because of race. So, it’s not like we’re just it’s just gonna go away. Okay, but maybe we find different terms, maybe we internalize the meaning behind it differently, which is kind of what what I hope happens, right? So, skin color, hair texture, you know, eye colors, the differences are there, you know, but as as long as we can, you know, interact and behave and reprogram our subconscious and our conditioning, to understand that race really means nothing. We just made it up. Then we can live in a society where I think that this you know, that you so here’s, here’s, here’s an interesting thing that I learned through the sole focus group, actually, what’s your I can talk more about in a minute, but which is that you know, we like to talk about systems and institutions, all the time, racism and structural racism, institutional racism, we’d like to bring that up, but who makes up systems and institutions? We do. So, the reason why all of these laws and the way A systems operate the way they do is because people brought the psychology of race, they brought their social conditioning into their arena of work, whether that be political or corporate or nonprofit, it doesn’t matter. We’re just taking who we are and our conditioning with us everywhere we go. So, if we get killed if we can end the and heal from the racism within us, right, and that’s everybody. Okay, that’s all people in this society, if we can heal, you know, and work on racism within us, then we can start to go out to society and to the system, the schools and and the, you know, corporations and the banks and the criminal justice system, we got to start with our ourselves.

Maria Ross  30:49

Well, and that’s something we we dug into really was this was this power of, of looking at, obviously, looking inward. And looking for what, you know, you I think we had talked about the fact that a lot of it is about fear about lack of love about insecurity, that people are embracing this human made constructs, because it serves them. So, what, what’s an example of or even just generally what’s, what is the inner work that people need to do? And is it different if you’re black versus white?

 Daniel Jahn  31:23

Yep, absolutely. Absolutely. 

Maria Ross  31:25

So, answer might be no, I don’t know. But

 Daniel Jahn  31:26

No. Yeah, the answer? The answer is absolutely, yes. The work that we need to do is based on our racial perspective, right? So, I’ll tell you about me. So just briefly, I was doing all these discussions, I’ll take it back for a second and 2020, I get to the end of 2020. And something’s not sitting right with me. I don’t I can’t figure out what is going on. I’m having tons of conversations. But but but something is not really clicking. And, and I’m realizing that, that it’s, I don’t feel like I am participating in something that will create transformational change. And one of the main reasons was because all of the conversations I was having with primarily white folks was that essentially tied them to feeling for someone else. So essentially, it was that like, you’re racist, this really sucks and like, Man, I want to do something about it. But ingrained in them, that meant they want to do something for people of color, not for themselves. And I couldn’t put the word on it yet, I didn’t quite know. But what end up happening is in January of 2021, I got connected through this Instagram deal to the sole focus group, and I got to sit in on a workshop and they have they have they do a four to five part, you know, workshop. And this particular workshop was part two, and it was called healing from racism. And when I heard the title, I’m like, Okay, well, that must be for people with color. Like, you know, I don’t know, like, you know, people of color people been hurt by somehow, whether, you know, some action or something, right. I didn’t know people who, quote unquote, were victims of victims, yes. And it was a completely different experience for me, sitting in on it, and I and it forced me to, like, really take a look at how I’ve defined myself, and how my parents might have defined themselves and how I was helping educate my children based on like, essentially living in a society swimming in this ocean, which essentially says white folks are better than black folks. And, and so I started to deconstruct, and I went deeper and deeper, and I got more involved with them. But the thing for me was like, Okay, I really need to take a look at what’s going on with me. And, you know, before I go out here and tell everybody else how to do this, right. And so, you know, what I found was that like, you know, my, my, any conversation that I would have started with this initial thought that like, well, I’m going to be judged based on my intellect and based on my ability to appear, you know, capable and count me out and how confident I am how smart I am. And I know that because as a black man, I mean, that’s my experience. And it shaped it’s an honest, shaped my conversations and shaped my behavior, and it shaped my energy. And so, I never really thought deep enough about how big a part of my life that had been how many times I were just

Maria Ross  34:44

You were just used to doing it. I was just used to doing it. Yeah. And sorry to interrupt. I just I just want to add because this is so important, and not that it’s quitted. But you know, oppression of any kind. I think there’s so many women that end up realizing that we they get older and more confident in their careers, they start realizing that so much of their decision making so much of what they brought to work, or how they acted at work, was through a lens of I have to make sure that as a woman, I am perceived or not perceived a certain way. And this is the thing that I think is true of any marginalized group, as related to white males, who are, you know, we’re not saying you are all horrible people, but you are just not used to having to deal with that inner narrative. At any point in your life, where it’s, you have to wonder how you’re showing up as a white man. Yeah.

 Daniel Jahn  35:44

I will. I will pause you on that one is that, but so white men have their own difficulties, of course. And so that and one of them, we are seeing in the last, like, we’re seeing the result of when the last 20 years or so with this route with the rise of white males? Yes, when white male suicide aged 40 to 60. Right? Because we’ve all been lied to. We’ve been duped. Okay, we have been led to believe that white men are essentially the people who run and should run and who have our country and our society and who have the best judgment, and they should be the lawyers and the politicians and the CEOs. And you know, just because that’s

Maria Ross  36:28

And that hurts those people to expectation, I think that’s you getting to that point of like, everyone is healing from this.

 Daniel Jahn  36:35

Yeah, yeah, we didn’t, we’re all victim to this, none of us created this. Right. This was created hundreds of years before any of us were born before our parents were born hundreds of years before our grandparents were born. Right? We’re all living in it. Okay. And all of us do have healing to do, yes, what, like, white men have been totally disconnected and cut off from people of color, because of the value proposition put on our ancestors. It has put them in a position, like I said earlier, you know, that in which they, they’re expected to be tall, because everyone else can only be you know, when everyone else is on their knees, okay. And so, we’re all we are all playing a role it’s taken. Whiteness is something that was done to people and blackness was something that was done to people, right. It’s not something that was done for us, it was done to us in order to disconnect us. And so, I think when we’re, when we’re talking about these issues, we always have to remember that race has got, it’s really our only connector. It’s not the disconnect, or it’s actually the connector, it was something to done done to all of us in a different way, in for one reason, right to make money submit is to make money. Okay. And so So, you know, I didn’t mean to cut you off Maria. But to take it back to what what ended up happening, I just reconstructing my vision of myself, how and you know, how I went about in the world, and the conversations that I was having helped lead me, you know, to a place in which I started to see things and in a different way. And so, I think, for me, the most important people, most important thing that people need to do, like right away is to say, how has racism harmed me? And how can I heal from that? How has racism harmed me? And how can I heal from that?

Maria Ross  38:33

And when you had that, that breakthrough? Did things start to align? Did you did you realize that that was the missing piece for you?

 Daniel Jahn  38:42

Oh, yeah, well, it definitely set me on a path of learning. Learning more, I thought I had this stuff figured out.

Maria Ross  38:48

Right, I know, you said you always sort of felt like something didn’t quite jive for you quite resonate

 Daniel Jahn  38:55

At the end of 2020. But all the way up through that, but you know, until the fall of 2020, I was like, you know, I kind of have this stuff figured out. I know the story. I know, our history. I know, you know about implicit bias. I know about you know, our, you know about structural racism, and I know about a criminal justice system. So, I kind of have it figured out it was all about teaching. Honestly, it was like mostly about teaching white people about the perspectives of people of color, you know, and I thought that was it. But it’s not. And that’s where I, I shifted my learning and it became much more so and I’m, I’m so like, glad that that your the podcast is about empathy, because really, that’s, this is about our connection to each other. And it’s about us, you know, and we mentioned the last time we talked, you know, these acts of hate, come because of deep feelings of insecurity, right, and a lack of love and neglect and things that have to do with who we are as beings. It’s the Same reason why racism has just been so been able to be so rampant because we’re so mentally unhealthy in our society right now. We don’t feel good about ourselves. So, disobey, so any, you know, any, any, anybody who’s different from me must be less than me somehow, right? Because they’re trying to take something from me, they’re trying to take something from me because I’m constantly trying to justify my own being and who I am and my, you know, my strength and my, you know, my, my intellect, all of that it just starts with me, right? You know. 

Maria Ross  40:36

And I love as you were talking, I just got this lovely image of wouldn’t it be great, instead of all of these issues like, there’s a group of us that as, as an example, at my son’s school are trying to build like an equity and inclusion group already being, you know, just from trying to gauge if there was interest, there was all sorts of fear mongering and all sorts of like, oh, this means they’re gonna bring CRT to the school and blah, blah, blah, blah. And like what a different image I get from hearing you describe the mutual healing, that it’s not walking into a room ready for a confrontation, it’s almost like everyone putting their arms around each other. And going, we have all suffered from this, we are not, we are not coming into this group or into this room to shame or blame, or whatever we’re going to, we’re going to become more aware of what’s been done to all of us. And I just as you were talking to just got this image of like, what a what a more thriving conversation you have, if you’re envisioning it that way, where you’re all putting your arms around each other, and you’re walking into that room together. Yeah, absolutely. And then maybe those, you know, if we had more of that talk, and more of that understanding, we could bring people along, even if they don’t think they need healing, but they just know, I’m gonna get into the room because I know this isn’t going to be an attack on me. And they might uncover their own epiphanies if we can at least get them in the room. So just, I love that. And you know, when the the person that connected us, the wonderful Whitney keys talked about the fact that why we needed to talk was because you do bring this very joyful aspect to this, it’s very unifying aspect to this conversation. And I think I just felt it in what you described, and how you described it.

 Daniel Jahn  42:29

For sure. Thank you, thank you. Yeah, no, thank you. I mean, we have this incredible opportunity right now, to really connect with each other and grow from each other and create the kind of society in which we really genuinely all thrive, based on, you know, the, the work we put in, and, and you know, who we can become, you know what I mean? And, but it’s really going to take all of us and it’s going to take us, you know, looking inside ourselves and realizing, you know, how, like I said, how we’ve been harmed and how we can grow. And, and being honest with ourselves, I mean, you mentioned that, you know, CRT and that really, the fear of CRT really comes from it started out with the idea that somehow all white people are racist, right? Or that that the idea that that all white people really know. Let me just go back. It said all white people are bad. So, what what a lot of people heard is that like, all white people are bad, even though they had nothing. They knew nothing about critical race theory or why

Maria Ross  43:29

people that hate it don’t understand it. So yeah. And

 Daniel Jahn  43:32

So, then that became I am bad. So as soon as it’s I am bad. I’m totally rejecting anything that has to do with of course, right. Yeah. And so So, you know, this is all tied to our insecurity and how we feel about each other. And how we feel requires the healing. And why requires healing? Yeah, absolutely. Yeah. Yeah. So

Maria Ross  43:54

Well, DJ, we’re gonna have many more talks, I’m sure. But thank you so much for sharing this history lesson and your insights and your perspectives on this. Folks can probably get in touch with you for workshops or speaking on this topic as well. And the the joyful aspect that you bring to it, but where’s the best place for people to connect with you and learn more?

 Daniel Jahn  44:18

Yeah, know, for sure. So, the Instagram that I that I started, of course, and still like to post up on is a good one. That’s just my name at Daniel underscore, John. J. H. N. J. H, and yes, yes. That’s German, its German. Hello. And then also, you know, I highly encourage people to look at the sole focus groups website and connect, you know, if whether or not you’re a part of an organization or business, you know, there there’s tons of there’s I think they have there’s an online curriculum now. You know, there’s more, that will be available for folks just to tap into, you know, the It’s a breath of fresh air, I’ll tell you, you know, it’s a breath of fresh air. And it’s it’s a, it’s a solution focused solution focus workshops and ideas and language around this topic that everybody can buy into really.

Maria Ross  45:16

I love it. And we will have their link in the show notes as well. So, 

 Daniel Jahn  45:20

Excellent. 

Maria Ross  45:21

Thank you so much for the work that you’re doing. Thank you for sharing your story with us today. And thank you for sharing your insights as well.

 Daniel Jahn  45:27

Yeah, no, thank you. I’m always like I said, I’m always up to talk and then we can chat again, whenever.

Maria Ross  45:33

For sure we might have to have you on again. And thank you everyone for listening to another episode of the empathy edge podcast. If you loved it, please share it with a colleague or a friend. And don’t forget to rate and review we love that. And until next time, remember that cash flow, creativity and compassion, and unity are not mutually exclusive. Take care and be kind.