There are two common challenges people claim when trying to build an expert, influential brand. Do either of these sound familiar?
People don’t listen to my ideas or see me an expert even though I know my stuff really well because I lack credentials/the right degree/level of experience.
Everyone says they’re “experts” these days, but I really am one! I’ve earned it. But I can’t break through with all these upstarts and savvy social media players out there claiming to be experts.
It can be hard to rise above the “expert pollution” out there. It seems like any young upstart with an Instagram account, an IPhone and YouTube can come along and claim their “expert status” in an instant, while your years of hard-won experience or valuable content fall on deaf ears.
Conversely, there are many people without fancy degrees, huge followings or gray hair who really know their stuff. They have valuable insights and advice to share but are dismissed because they are not “well known.”
In both cases, it’s just downright frustrating when your authentic expertise and true talents are not recognized by others. That’s why it’s so important to intentionally cultivate an “expert brand” in order to grow your business.
Branding expert and author Dorie Clark states:
“In a world where too many people claim to be experts, it becomes even more important to be one, and ensure the right people know it.” (TWEET THIS!)
She wrote two wonderful topics on this subject that I think you’ll enjoy:
- If you’re just starting out and not yet seen as an expert, you will love reading Dorie’s article: “Get People to Listen to You When You’re Not Seen as an Expert.”
As Dorie says, “When you’re just starting out in a field, or lack blue-chip affiliations, it may be hard to persuade others to listen to your ideas, even if they’re groundbreaking and valuable.” She offers four strategies to help you get people to listen and make an impact.
- If you’re already an expert but want to expand your influence even further, please check out her article, “3 Rules for Experts Who Want More Influence.” Chris Brogan weighs in to this article on the vital importance of your email list in increasing your ”recognized expert” status!
Photo credit: Jason Rosewell, Unsplash