In Line with Brand Strategy? A Checklist…

Great post by my buddy Karin Koonings, which links back to a resourceful checklist by Jay Heyman on determining if a promotion is in line with your brand strategy or not. Seems KFC is offering to refill potholes in exchange for chalk advertisements in the road or something. What?! Forget about all the bad “chicken getting hit crossing the road” jokes or roadkill analogies. She references a quick Q&A to size up if the promotion is worth the cost and effort or not. Very useful.

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