Here are the most common marketing challenges I’ve heard when clients call me….
“I spent $5,000 at a booth at this event and I got diddly squat for it.”
“I know there are people who need my product or service but they can’t seem to find me.”
“People don’t really understand what I do. They end up asking me if I know anyone who offers the exact same thing I do. And I’m like, ‘Hello?! I’m RIGHT HERE!”
“Prospects don’t understand why we’re better than our competitors.”
“I get lots of website visitors but not many of them turn into sales.”
“I struggle with articulating exactly what value I can provide for people.”
“What the *$#@! are we supposed to say on our blog/Twitter/Facebook/Pinterest?
“I get lots of calls but they are always from people who can’t afford my services.”
” We used to do x and now we do y, but people still associate us with our old brand.”
“I’m just launching a business/project/non-profit and don’t even have a website yet. I’ll work on the brand after I get things going.”
“I already have a business/project/non-profit but it seems to be stuck in neutral.”
Sound familiar?
I’ve talked about this in various forums as a marketing speaker and in media such as MSNBC and Entrepreneur Magazine. The solution to many of these challenges is a simple two word phrase that is easier said than executed:
BRAND CLARITY
See, you can’t build a strong house without a good foundation, you have to crawl before you can walk…insert your fave saying here. Point is, there are two scenarios in which the headache plays itself out:
- You already launched your business in scrappy, guerilla, entrepreneurially-action focused fashion and while you got everything going, it’s time to take a step back and clarify your brand story so you can “clean up” what you’ve got out there and make it work better together.
- You have not yet launched your business idea, but are going to spend time and money on a website, or social media, or marketing programs without a clear strategy or story to make those investments perform and pay off for you.
If you are in either camp, I am passionate about helping you save misery, money….and migraines.
Please stop the hamster wheel of random execution that gets you no results except making vendors and agencies oodles of cash that you’ll then spend all over again when you need to undo everything. This is not hyperbole. I’ve seen it. It makes me angry. Very angry. I feel like Braveheart or something, trying to rally everyone into taking back their freedom.
I’m unveiling a brand new 4-week virtual course to help you stop this cycle, focus your efforts, and build a solid foundation that will ultimately make your marketing – and life – so much easier and more effective to boot. I’m here to guide you step by step into the bliss of brand clarity.
I invite you to consider the Red Slice Virtual Branding Bootcamp. Four weeks of resources, content, exercises, tough love and guidance on your brand and your message. This is not a DVD set you’ll never play. It’s roll up your sleeves, personal guided time with me for a fun, insightful and informative journey via phone and online so you can stay focused from the comfort of your desk/beachhouse/bed/igloo – I’m committed to making sure you source and shine your story the right way from the start – or clarify the one that’s not working for you.
Early bird rate is in effect until Friday, June 15 (that’s tomorrow). Spots are limited to 8 so I can offer custom feedback and guidance – and some are already gone. I would love to help your business boom so check out the detailed agenda and bonus goodies you get and then take action. Yes, sessions will be recorded if you have to miss one.
