How to (really) rock your brand with social media

Social media is now a core part of most any business marketing strategy. But it can get overwhelming. Red Slice partner Joy Moxley of YoDog Media helps clients incorporate social media and design into their business marketing strategy. She’s here to give you some tips and ideas about how to use social media most effectively– and she gives us her take on Pinterest for business brands. Her company’s mission is to “enhance and inject creativity, static and socially, into your business and life.”

Yeah, I want me some of that.

RS: Howdy, Joy! What do social media rockstars do that mere mortals do not?

JM: Here are some powerful tips if you want to rock:

  • Always try to one-up yourself! Stay active in the regular platforms but push your way into the new social “rooms” so you are always in the know.
  • Staying active within your social community, on and off the computer.
  • KISS it hello! “Keep It Simple Stupid” and use a third party social media publisher such as Hootsuite, Buffer, Seesmic, etc…to publish and analyze your content.
  • Have confidence and humility. It’s a great mix that will get you far. People love real people. Machines rust, but real people shine all the time. Tweet this!

RS: Sounds like if I could manage all of that, I’d be rocking, too! Now let’s get down and dirty. What 3 social media mistakes should business owners avoid?

JM: Don’t just make a page in Facebook, Flickr, Pinterest or Twitter, thinking people are going to just find you. You have to find and establish your customers first and then let the word of mouth flow in along with your marketing strategy. Tell people where to find you online and make sure to engage.

Secondly, avoid getting angry with unpleasant followers. There might be a good reason they aren’t satisfied and they might just like to pick fights. But whatever the reason, keep your cool and comment back to them in a professional manner. If that doesn’t work, take it off line.

Third, don’t skip good design for your online image. Again, social media is an important tool in your marketing toolbox. Consistency is key and you want your brand to look as fresh online as it does on your printed business collateral. Hire a pro.

And here’s a bonus one for you guys: Make sure to keep up to date with your page statistics and geotrack your followers. You need to understand who is viewing your page. (Tweet this!) Tools such as Facebook Insights will help guide you down that path. Our company helps clients with this all the time.

RS: Wise words. What are some ways people should integrate Twitter and Facebook for their social media campaigns?

JM Most if not all social media platforms are free. Use them to post about sales, contests / sweepstakes (make sure you know the difference) and get-togethers you might be having. More people will see these opportunities than if you were to just take out an ad in the newspaper.

Get “your people” involved. Ask your community to share photos or video of how they use your product, or simply how they are enjoying their day. Everyone loves to share and your business page can provide them with another outlet to show off their fun photos.

Use Twitter to start a scavenger hunt. Twitter is a fast paced medium and people want instant gratification. What better way than to send them off on a little scavenger hunt with new clues every 5 minutes or so?

Facebook is a great way to have company coupons listed for your new and current customers. It’s also a great way to keep them coming back to your page to see what’s new and grab that monthly coupon. Less than 1% of people, after liking a page, revisit. Keep them coming back with engaging dialogue and…freebies.

And don’t forget bragging rights! Let people know why you are the best and that you LOVE your customers. The stated love for “your people” will travel far. Especially if they aren’t at your place of business every day, they will see your online presence and be reminded of how awesome you are.

RS:  What are your thoughts on Pinterest for business brands?

JM: Pinterest has become the place to go to “Pin” your projects, favorite fashion statements, photos, recipes and more. It’s a platform for regular people and companies to show off their lifestyles and spark ideas and creativity in those viewing your pins.

Business brands can use this to their advantage by having a board for their new or featured products, but also what they love at the moment and even what organizations they support. This is a great way to show that you are a real company run by real people with personality. (Tweet this!) Post what people are eating during lunch,  favorite places employees have traveled or funky organization ideas your employees or you, the owner, have come up with in your down time outside of the office.

As with any new social media site, there will be ups and downs with how the site is run and how people use it to their advantage. I think it will get people excited about other photo sharing sites like Flickr and Instagram and allow people to choose to see all of your creativity and ambition in one area rather than flooding their Facebook timelines with photos.

Follow Joy @yodogmedia or Like YoDogMedia on Facebook.

What is one specific idea or success story you’ve had with social media promotion for your business? Are you using Pinterest? Please share in the Comments!

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