Don’t Assume, Ask

This is the kind of perspective and info you get when you ask a member of an audience group what is really going on – and don’t make stereotypes or pre-judgements. Apparently, teens are not using Twitter and FB as much as many people think. Again, this might be just one perspective, but he seems to have done some research with his peer group (I haven’t seen the full report so I can’t say for sure). I love that this 15 year-old intern’s report is taking the investment community by storm. Power to the people. Lesson here? Don’t guess what your customers want, need, or how they want to be communicated to: ask them.

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