C’mon baby, light my (entrepreneurial) fire

How’s your cashflow and your mojo? Does your vision match your reality? Does your brand match your soul?

Danielle LaPorte can help you answer these tough but important questions so you can make your business dream a reality. I’ve loved her brazen and authentic style ever since we first met a few years ago on a client project. I’m thrilled to talk to her in today’s Ask the Expert about her new digital experience for entrepreneurs: The Fire Starter Sessions. As she says in her witty and wonderful way: “It’s an e-book meets video transmission of acumen and love.” Whether you’re in the early idea phase or a well-established rut, Danielle wants to light a fire under your….aspirations.

THE FIRE STARTER SESSIONS is: Worksheets that help you draw conclusions, quick videos with motivational punch, connections to current thinkers, practical smarts, and frank wisdom — THE FIRE STARTER SESSIONS is packed with inspiration that you will put to use. Danielle has worked with 462+ entrepreneurs in her 1-on-1 Fire Starter consults. For CEOs, coaches, artists, retailers, bestselling authors — from site design to big dreams — Danielle’s strategies combine passion with pragmatism to get to fulfillment and cash. And she’s also got nuggets from A-list marketing strategists, pro-bloggers, experts and creativity coaches.

RS: Hi Danielle. Tell us a bit about you and what White Hot Truth can do for business owners?

DL: I’m part strategist, part philosopher. Someone once said I’m a cross between Deepak Chopra and Janis Joplin. Kinda fits. I write about self realization, and I jam with entrepreneurs in my 1-on-1 "Fire Starter Sessions". And after working with hundreds of entrepreneurs to help them rock their careers, I decided to launch "The Fire Starter Sessions" as an online program.

RS: What is this deliciously explosive online experience all about and who is it meant for?

DL: If you’ve got the entrepreneurial spirit – this is for you. You: are likely sitting on an empire of content, product, services, and prosperity that needs a spark — or blow torch — to take you to the next level. You: want to rock your revenue streams and do meaningful things in the world.

RS:What one big mistake do you see entrepreneurs making over and over again that stymies their success?

DL: They take for granted how much they really have to offer. So many people are experts, tribe leaders, teachers – swimming in their own knowledge. A lot of what I do is about showing them the value and potential of their natural strengths and experience.

RS: The White Hot Truth brand is especially authentic and attractive. What intentional decisions did you make about your brand early on and can you give us an example or two of how you live it out in practice?

DL: "Especially authentic and attractive?" Why, thank you (insert batting eyelashes.) When I went solo to start White Hot Truth I vowed that I would never dummy down, I would never shrink from my spiritual or intellectual power, I would only put out material that I felt was useful. So far, so good.
Even though I’d been "blogging" for a long time, when I launched White Hot Truth it took me about three months to find my truest voice. I thought I might write about style…but, nope. Relationships… nada. I let myself feel what I really WANTED to talk about, not what I thought would sell. And that’s made all the difference to not only deepening my creativity and quality of work, but the quality of people who are shown up for it.
Passion has a way of doing that.


DIGITAL FIRE STARTER SESSIONS…a digital experience for people with the entrepreneurial spirit.

Pre-ordering opens April 7 with a special sneak peek chapter. Worldwide release is May 12. The program is $150, with $5 from every purchase going to The Acumen Fund or WomenforWomen.

WATCH THE VIDEO: Danielle sparking up The Fire.

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