Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Be The Creative Director
Sick of Super Bowl ads that let you down? Well, CareerBuilder is taking a page from the “engage your audience” playbook and running a contest. Create a 25-second commercial for the company and if chosen, you could win $100,000. While a very clever and proven technique for building buzz and engaging eyeballs, I hesitate to…
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Two Seminars You Can Use
Some great webinars/teleconferences built to help you with building your brand strategy or creating a winning elevator pitch. Check them out! 1) “The Truth About Branding: What it is, What it does and How a Clear Brand Strategy Can Save you Time, Money and Headache” Teleseminar: Thursday, May 21st at 12 noon Pacific Cost: FREE…
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Getting Back to Your Roots (Beans?)
Starbucks is on of the most iconic brands in my humble opinion. Maybe it’s because I love what they do, love their coffee, love the mission that Howard Schultz set out to achieve (create a third place, a community, over coffee). I know everyone likes to rain on their parade and think of them as…
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