Ask the Expert, Part 3: 3 tips for preparing for a speaking engagement or media interview

Here’s the 3rd of our 3 part interview with PR guru and personal presence consultant Bronwyn Saglimbeni. Today we talk about getting ready for your close-up.

RS: Thanks again, Bronwyn. What are 3 tips people can do to best prepare for their next speaking engagement or media interview?

BS: As mentioned in our first interview, always “Seek first to understand…” as Stephen Covey so famously says, and approach each opportunity from a place of deep empathy for the audience.

Next, set a clear intention for the opportunity. Ask yourself, “What do I want this audience to think, feel and do as a result of hearing me speak?”

Now approach your messages and content from this place, using vivid images, examples, stories, anything to help the listener remember what you’ve told them.

Read Part 1
Read Part 2

About Bronwyn:
For over 15 years, Bronwyn has worked with clients to improve their public speaking and media relations skills, challenging them to bring out more of themselves in their communications. Bronwyn is known for her playful, irreverent approach to coaching, combined with her knack for delivering “tough love” in a way that allows executives to achieve true breakthroughs. Bronwyn encourages clients to be authentic, engaging and approachable, which has resulted in successful interviews for clients in publications such as the New York Times, the Wall Street Journal, Businessweek; and successful television appearances including The Oprah Show, Home Shopping Network, CNBC, and American Idol.

Red Slice is a branding, marketing and communications consultancy that helps organizations tell their story. We provide both strategic and tactical marketing support to small and mid-size companies. Let us help you engage, inform, and delight your target audience and keep them coming back for more. Visit us at

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